Finance and Economics APP learned that, according to data from the Lighthouse Professional Edition, as of 16:00 on June 5th, the total box office of the presale (including point-to-screen) of new Chinese films during the Dragon Boat Festival in 2024 has exceeded 100 million yuan. Negotiator, Sweep the Black: Never Give Up, I Don't Want to Be Your Friend, American Civil War, and Stop and Go are currently the top five presale box office films. The producers and distributors of Negotiator include Lianrui Trojan Films, Hengdian Film Industry, etc.; the producers and distributors of Sweep the Black: Never Give Up include Spring and Autumn Times Media, Enlight Media, etc.; the producers and distributors of I Don't Want to Be Your Friend include Wanda Pictures, Shanghai Ruyi, and Hengdian Film Industry.

According to data from the Lighthouse Professional Edition, there are a total of 12 films scheduled for the Dragon Boat Festival this year, two more than the 10 new films released during last year's Dragon Boat Festival, and the themes and genres are more diverse.

The Hong Kong film Negotiator is directed by Qiu Litao, starring Liu Qingyun, Wu Zhenyu, and Miao Qiaowei, and the point-to-screen box office has approached 30 million yuan. The crime comedy film Sweep the Black: Never Give Up is starring Xiao Yang, Yu Kailei, and Fan Chengcheng, and is directed by Wu Bai. The youth comedy film I Don't Want to Be Your Friend caters to the needs of the student group. The Dragon Boat Festival in 2019 also coincided with the college entrance examination. The youth film Best of Us released that year earned a box office of 417 million yuan.

Although the Dragon Boat Festival may not be as popular as the Spring Festival and National Day, it has also produced many hits, such as the blockbuster film Disappeared in 2023, which earned 500 million yuan in three days during the Dragon Boat Festival holiday.

Chen Jin, a data analyst at Lighthouse Professional Edition, analyzed that last year's Dragon Boat Festival saw a relatively large number of animated films, and this year's Dragon Boat Festival is close to Children's Day, so it is expected that the animated films Doraemon: Nobita's New Dinosaur and Garfield's Family, which performed well on Children's Day, will also have a certain market space during the Dragon Boat Festival to meet the viewing needs of families with children. Overall, this year's Dragon Boat Festival continues the characteristics of sufficient and rich film supply from the May Day holiday, and many films have the potential to become box office dark horses. We look forward to their good performance, which will set a good tone for the summer box office this year.

Overall, the film market's seasonal effects have remained significant this year, with record-breaking box office results during the Spring Festival and Qingming Festival. Comedy and animated films have performed well and are beloved by family audiences. This shows that the demand for family films during large box office periods is more significant. This year's Dragon Boat Festival has abundant film supply of family, comedy, and animated films, and the market expects good box office results. We recommend investing in top content participants such as Enlight Media (300251.SZ), Maoyan Entertainment (01896), and Wanda Film Holding (002739.SZ).

According to the Minsheng Securities research report, it is recommended to pay attention to investment opportunities in two directions in the film and television industry: 1) targets benefiting from the improvement of the film market's fundamentals. Among them, for content providers, it is recommended to pay attention to companies with a reserve of popular films. For cinema exhibitors, it is recommended to pay attention to head companies with marginal improvement in operation. In addition, online channel ticket revenue is steadily recovering with the overall growth of movie box office. 2) Companies with video copyright materials and high-quality IP reserves. With the continuous development of multimodal AI, high-quality video corpus has important value. In addition, as AI becomes a production tool, its continuous innovation is expected to further expand the realization path of IP and accelerate the release of IP value.

According to research report by Western Securities, starting from the Dragon Boat Festival, the content scheduling of the summer film season is expected to accelerate in June, with many films to be promoted at the Shanghai International Film Festival. The summer box office season is one of the most important box office periods of the year. Driven by high-quality content, this year's summer box office has the potential to achieve good results, further pushing the entire film market up. Recommended top content participants include Enlight Media (300251.SZ), Maoyan Entertainment (01896), and Wanda Film Holding (002739.SZ).

According to the Western Securities research report, starting from the Dragon Boat Festival, content scheduling of the summer film season is expected to accelerate, with many films to be promoted at the Shanghai International Film Festival. The summer box office season is one of the most essential box office periods of the year; driven by high-quality content, this year's summer box office has the potential to achieve good results, further pushing the entire film market up. Recommended top content participants include Enlight Media (300251.SZ), Maoyan Entertainment (01896), and Wanda Film Holding (002739.SZ).

Related concept stocks:

Maoyan Entertainment (01896): Recently, Maoyan Entertainment released its annual results as of December 31, 2023, with revenue of RMB 4.757 billion, a YoY increase of 105.1%. Net profit attributable to owners of the company was RMB 910 million, a YoY increase of 765.49%. Adjusted EBITDA was RMB 1.25 billion, a YoY increase of 290.4%. Basic earnings per share were RMB 0.79.

Alibaba Pictures (01060): During the May Day holiday, the film Peacekeeping Riot Team was mainly produced by Wanda Pictures and Alibaba Pictures. Previously, the box office champion of the Qingming Festival was the movie How Long Will I Love U, which was promoted with the assistance of Alibaba Pictures.

IMAXCHINA(01970): The globally distributed IMAX cinema network is an important film distribution platform for Hollywood movies. IMAX cinemas use unique IMAX, IMAX 3D, and IMAXDMR technologies to provide top-notch movie experiences around the world.

Beijing Enlight Media (300251.SZ): The film Sweep the Black: Never Give Up, in which the company is the primary investor and distributor, will be released on June 8, 2024.