Mobile Games Captured $90.4B, 49% Of Global Market In 2023
Mobile Games Captured $90.4B, 49% Of Global Market In 2023
Adjust's 2024 Mobile App Trends report shows that mobile games accounted for 49% of the global games market revenue in 2023, totaling $90.4 billion.
Adjust的2024年移動應用趨勢報告顯示，2023年移動遊戲佔據了全球遊戲市場收入的49％，總計904億美元。
As reported by GamesIndustry.biz, the study — which analyzed data from January 2022 to January 2024 — noted a 6% year-over-year increase in in-app revenue for game apps.
據GamesIndustry.biz報導，這項研究——它分析了2022年1月至2024年1月的數據——指出，遊戲應用的應用內收入同比增長6％。
Overall consumer spending, however, declined by 2%, reaching $107 billion.
然而，消費者總支出下降了2％，達到了1070億美元。
Top apps for consumer spending included Microsoft Corp.'s (NASDAQ:MSFT) Candy Crush Saga, Tencent Holdings Ltd's (OTC:TCEHY) Honour of Kings, Roblox Corp.'s (NASDAQ:RBLX) Roblox, Royal Match, and Coin Master. Adjust projects that advertising expenditure will grow significantly, reaching $103 billion in 2024 and $131 billion in 2025.
消費支出最高的應用包括微軟股份有限公司的（納斯達克股票代碼：MSFT）糖果傳奇，騰訊控股有限公司（場外交易股票代碼：TCEHY）的王者榮耀，roblox股份有限公司的（納斯達克股票代碼：RBLX）roblox，royal match和Coin Master。Adjust預計廣告支出將顯着增長，2024年達到1030億美元，2025年達到1310億美元。
Despite a global decline in mobile game installs and sessions by 2% and 7% respectively, Q4 2023 showed a slight recovery with a 7% year-over-year increase in installs.
雖然全球移動遊戲安裝量和會話次數分別下降了2％和7％，但2023年第四季度表現出略微復甦，安裝量同比增長7％。
The LATAM region experienced the highest growth in installs at 19%, followed by Europe, Middle East and Africa at 12%, North America at 6%, and Asia-Pacific at 3%.
拉丁美洲地區的安裝量增長最快，達到19％，其次是歐洲、中東和非洲地區的12％，北美地區的6％和亞太地區的3％。
In terms of worldwide downloads in 2023, Subway Surfers led the rankings, followed by Free Fire, Roblox, Ludo King, and Candy Crush Saga.
就2023年全球下載量而言，Subway Surfers排名第一，Free Fire、Roblox、Ludo King和Candy Crush Saga緊隨其後。
Among game genres, action games held the largest share of installs at 18%, with hyper casual and puzzle games each capturing 14%. Action games also boasted the highest session rate at 27%, with puzzle and sports genres following at 12%, board games at 7%, and casual games at 6%.
在遊戲類型中，動作遊戲的安裝率最高，達到18％，超級休閒遊戲和益智遊戲分別佔據了14％。動作遊戲還擁有最高的會話率，達到27％，益智和體育類型分別爲12％，棋盤遊戲爲7％，休閒遊戲爲6％。
Image credits: Shutterstock.
圖片來源：shutterstock。
譯文內容由第三人軟體翻譯。