Study finds that AR delivers more sustainable shopping experiences for consumers, profitability for brands and positive environmental impacts
LOS ANGELES, June 5, 2024 /PRNewswire/ -- Snap, Inc. and Alter Agents today released the findings of research that explores the value of augmented reality (AR) in driving sustainability. The study found that, across categories, consumers are highly receptive to brands utilizing AR to support sustainability initiatives. In addition, AR experiences can positively impact the environment and overall brand profitability.
Driving Sustainability Through Augmented Reality
"Over 300 million Snapchatters engage with AR every day on average, and we know that widespread usage of AR has grown to nearly 75% of the global population. With this in mind, brands need to understand its potential," said Alexander Dao, Global Head of Agency Development & Sales Partnerships at Snap. "Our study shows that one area where AR can have the greatest impact is sustainability, with tangible benefits such as reduced purchase returns, as well as delivering positive brand perception and trust through increased transparency, authenticity, and reduced waste."
For this study, Alter Agents conducted a quantitative survey among 7,500 AR users, ages 13-45, across five countries, including France, India, Saudi Arabia, United States and United Kingdom. In addition, the study included in-depth interviews with experts and stakeholders in both AR and sustainability on the following topics: marketing, manufacturing, business impact, and DEI.
Eighty percent of consumers feel more confident in their purchase as a result of using AR, and 69% feel that AR is the future of shopping. They are drawn to AR's potential to streamline their shopping experiences and contribute to sustainability through features like virtual try on before purchase. Ninety-three percent of consumers have either maintained or increased their purchases of sustainable products over the past year, plus there is an overall increase in public demand for brands to focus on sustainability efforts.
Some specific findings from the research include:
AR experiences that positively impact sustainability increase consumer confidence in purchases, with 84% more likely to make a purchase, 71% less likely to ask for a refund and 69% willing to pay more.
AR experiences, such as virtual try before buy, attract consumers across categories like personal care (84%) and clothing (80%). In categories like quick service restaurants, automotive and entertainment, waste reduction and transparency top the list.
Consumers see the sustainability benefits (88%) of AR even more than the technology (79%) or accessibility (68%) benefits.
AR can power up to a 46% reduction in carbon emissions when online shopping and consumers across categories, consumers would use AR 68% of the time to reduce emissions via things like virtual try-ons, digital menus, product customization, and virtual event attendance.
The research shows that augmented reality can reshape approaches to sustainability and profitability, offering brands an opportunity to lead with innovation and integrity.
Read more about the study here:
About Snap Inc. Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company's three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.
About Alter Agents Alter Agents is a full-service strategic market research consultancy reimagining research in an era of shifting decision making. Deep creative thinking and innovative solutions help Alter Agents' clients understand consumer needs. The Alter Agents team believes that research must adapt to help brands overcome challenges brought by trends like shopper promiscuity and brand narcissism. The company's immersive approach and unique methodology has helped brands such Snapchat, YouTube, Audacy, Viking Cruises, Pinterest, and more gain powerful, actionable insights. More at.
Media contact: Marie Melsheimer, [email protected], +1-541-815-3951 / Ahrim Nam, [email protected]
SOURCE Alter Agents
研究表明，AR爲消費者提供更可持續的購物體驗，爲品牌帶來盈利和積極的環境影響。
2024年6月5日洛杉磯 / PRNewswire / - 綠能動力汽車股份有限公司（NASDAQ：GP）（TSXV：GPV）（“GreenPower”），是一家領先的製造商和分銷商，提供用於貨物和快遞市場的專用，全電動，零排放中重型車輛，以及班車和公交領域和校車板塊，今天推出了EV Star REEFER，這是一種新型全電動製冷中型貨車。現代化的產品今天開始接受訂單。snap inc及Alter Agents今天發佈了一項研究成果，探討了增強現實（AR）在推動可持續發展方面的價值。研究發現，無論是哪個類別，消費者對品牌利用AR來支持可持續性倡議都非常接受。此外，AR體驗可以對環境和整體品牌盈利產生積極影響。
