DanAds to Boost Innovation and Productivity in Retail Media With SAS Marketing and Advertising Technology
DanAds to Boost Innovation and Productivity in Retail Media With SAS Marketing and Advertising Technology
DanAds will use SAS 360 Match to enhance advertising opportunities within the retail sector, providing a complete, effective offering designed to meet the unique needs of retailers and their advertisers.
DanAds將使用SAS 360 Match增強零售行業的廣告機會，提供完整、有效的服務，旨在滿足零售商及其廣告客戶的獨特需求。
NEW YORK, June 5, 2024 /PRNewswire/ -- DanAds, a global leader in advertising technology, is excited to announce a new collaboration with SAS advertising and marketing technology to transform advertising within the retail sector. This effort will combine SAS' powerful ad server, SAS 360 Match, with DanAds' self-service platform to deliver a singular, market-ready offering designed specifically for retailers. SAS, a leader in data and AI, offers an extensive suite of solutions that help organizations transform data into trusted decisions, including its fully independent, first-party ad server.
2024年6月5日，紐約/PRNewswire/--廣告技術領域的全球領導者DanAds很高興宣佈與SAS廣告和營銷技術開展新合作，以改變零售行業內的廣告。這次合作將把SAS強大的廣告服務器SAS 360 Match與DanAds的自助平台相結合，提供一個市場就緒的、專門爲零售商設計的服務。作爲數據和人工智能領域的領導者，SAS提供廣泛的解決方案，幫助組織將數據轉化爲可信的決策，其中包括完全獨立的第一方廣告服務器。
In the dynamic world of retail advertising, this offering will introduce a comprehensive ad monetization platform that will enable retailers to sell advertising inventory directly and efficiently. By uniting DanAds' expertise in streamlined sales and order intake with SAS' robust ad decisioning and delivery engine, the offering will cater to the nuanced demands of the retail industry.
在充滿活力的零售廣告世界中，這項服務將引入一個全面的廣告變現平台，使零售商能夠直接高效地銷售廣告庫存。通過將DanAds的銷售和訂單接收流程的專業知識與SAS強大的廣告決策和交付引擎相結合，這項服務將迎合零售業的微妙需求。
"The powerful capabilities of SAS 360 Match combined with DanAds' platform will set an exciting new precedent for what is possible in retail media, empowering retailers to unlock the full potential of their data and digital touchpoints," said Scott Briggs, Commercial Strategy Manager at SAS.
SAS商業策略經理Scott Briggs表示:"SAS 360 Match的強大功能結合DanAds的平台將爲零售媒體開創令人振奮的新先例，賦予零售商發掘其數據和數字觸點的全部潛力的能力。"
"The collaboration utilizes DanAds' innovative technology to equip retailers with the tools needed for automating and optimizing advertising operations. With SAS' advanced decision engine, retailers will be able to access deeper insights and predictive analytics to refine their advertising strategies, ultimately driving better results and higher returns on investment," added Johan Liljelund, Chief Information Officer of DanAds.
"此次合作利用DanAds的創新技術，爲零售商提供自動化和優化廣告運營所需的工具。憑藉SAS先進的決策引擎，零售商將能夠獲得更深入的見解和預測分析，以精細其廣告策略，最終取得更好的結果和更高回報。"DanAds首席信息官Johan Liljelund補充道。
The DanAds and SAS collaboration will enable seamless management and optimization of ad campaigns through a complete offering tailored to boost productivity and innovation in the sector.
DanAds和SAS的合作將通過一個完整的服務，爲優化廣告活動實現無縫管理，以推動該領域的生產力和創新。
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, [email protected]
媒體垂詢，請聯繫：Marie-Lou Penin，市場營銷負責人，[email protected]
This information was brought to you by Cision
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Partnership - SAS DanAds |
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合作 - SAS DanAds |
SOURCE DanAds International
DanAds國際來源
譯文內容由第三人軟體翻譯。