Cannabis Joint Venture Looks To Capitalize On Marijuana Beverages As Growing Alternative To Alcohol
Cannabis Joint Venture Looks To Capitalize On Marijuana Beverages As Growing Alternative To Alcohol
Flora Growth Corp. (NASDAQ:FLGC) has formed a joint venture with Althea Group Holdings (ASX: AGH) to debut in the booming hemp-derived beverage market.
Flora Growth Corp. (NASDAQ:FLGC)與Althea Group Holdings (ASX:AGH)聯合創立了Peak USA JV LLC來進入蓬勃發展的大麻衍生飲料市場。
What Happened
發生了什麼
Peak USA JV LLC is designed to capitalize on current commercial opportunities in the beverage market in the U.S.
Peak USA JV LLC旨在利用當前美國飲料市場的商機。
It will utilize and combine Flora's U.S.-based CPG team with Althea's Peak Processing Solutions – which is a recognized operator in the cannabis-infused beverages space. Peak has a 40% market share in Canada.
它將利用Flora的美國消費品團隊來與在大麻飲料領域有所建樹的Althea的Peak Processing Solutions相結合。Peak在加拿大擁有40%的市場份額。
Moreover, the new collaboration will combine Flora's brand-launching expertise with Althea's processing experience to "produce the next generation of beverages for the U.S. market," Flora said in a press release.
此外，Green Growth Brands的酒店管理公司和Cannex共同發佈了聲明，稱該協議的終止將使他們可用於其他戰略機會，同時實現重要成本節約。新合作將結合Flora的品牌發展專業知識和Althea的加工經驗，"生產下一代美國市場的飲料"。
See also: Cannabis Beverages At Liquor Stores? Largest Wine Retailer In US, Selling $6B/Year, Adding THC To The Menu
另請參見：Uniswap的Hayden Adams:從以太坊理想主義者到業務現實主義者酒類店銷售大麻飲料？美國最大葡萄酒零售商，每年銷售60億美元，將THC添加到菜單中。
Why It Matters
這爲以下原因非常重要
Flora Growth CEO Clifford Starke explained what the new partnership with Althea means for the company.
Flora Growth的CEO Clifford Starke解釋了與Althea新合作關係對公司的意義。
"Aligning with Althea instantly bolsters our credibility within the beverage sector," Starke said. "Their very special, world-class emulsion technology has established the very foundation of this category. Coupled with our expertise in brand development, sales, and marketing, this partnership will position us as a frontrunner in the market, setting a standard that competitors will find challenging to emulate."
"與Althea的合作立即增強了我們在飲料行業內的信譽，"Starke說。 "他們非常特殊，世界級的乳化技術建立了這個類別的基礎。再加上我們在品牌開發、銷售和營銷方面的專業知識，這種合作將使我們成爲市場上的領跑者，樹立一個讓競爭對手難以效仿的標準。"
Cannabis As An Alternative To Alcohol
"將大麻視爲替代酒精"
Starke said, their goal is to provide an "alternative to alcohol," and "establish a nationwide brand."
Starke表示，他們的目標是提供"酒精的替代品"，並"建立一個全國性品牌"。
Just recently, the number of people consuming cannabis daily or almost daily has overtaken those who drink alcohol with the same frequency for the first time in U.S. history, according to a new study published in the journal Society for the Study of Addiction.
最近，根據《成癮研究》雜誌發表的一項新研究顯示，每天或幾乎每天吸****的人數首次超過同頻率飲酒的人數，這在美國曆史上還是第一次。
To learn more about new trends in cannabis industry join the Benzinga Cannabis Market Spotlight in New Jersey on June 17th! Grow your business, raise money and capitalize on the booming NJ recreational market. Don't miss this must-attend event in New Brunswick. Secure your tickets now. Very few spots are left. Use the code "JAVIER20" for 20% off!
要了解大麻行業的新趨勢，請加入6月17日在新澤西舉辦的Benzinga Cannabis Market Spotlight！將您的業務發展、籌集資金，並獲得波動的新澤西娛樂市場。不要錯過這個必須參加的新布倫瑞克的活動。現在就確定您的門票。位置有限。使用代碼"JAVIER20"可獲得20%的折扣！
Joshua Fegan, Althea's CEO and managing director seconded Starke. "With our combined expertise and shared vision, we are poised to drive success and create lasting value for our stakeholders," he said on Tuesday.
Althea的CEO兼董事總經理Joshua Fegan也認同Starke的說法。 "憑藉我們的專業知識和共同的願景，我們有望取得成功，爲我們的利益相關者創造持久的價值。"他在週二說。
Flora recently signed an exclusive distribution agreement with Althea Group Holdings for Vessel brands in the United Kingdom and also entered an exclusive distribution agreement with Me Raw Trade Ltd. to distribute both JustCBD and Vessel-branded products in Poland.
Flora最近與Althea Group Holdings簽署了Vessel品牌在英國的獨家分銷協議，並與Me Raw Trade Ltd簽署了獨家分銷協議，以在波蘭分銷JustCBD和Vessel品牌產品。
Now read: Are Hemp-THC Beverages Competing With Alcohol? Experts Discuss New Alternatives For Adult Beverages At Benzinga Cannabis Conference
現在閱讀：大麻-THC飲料是否正在與酒精競爭？專家們在Benzinga Cannabis Conference上討論成年飲料市場的新選擇
FLGC Price Action
FLGC價格行動
Flora Growth's shares traded 2.50% lower at $1.17 per share at the time of writing on Tuesday morning.
週二上午Flora Growth的股票以每股1.17美元的價格交易，並下跌2.50%。
譯文內容由第三人軟體翻譯。