Roku Media Announces New Advertising Executive Hires
Roku Media Announces New Advertising Executive Hires
SAN JOSE, Calif. – June 4, 2024 – Today, Roku, Inc. (Nasdaq: ROKU) announced that Sarah Harms and Sal Candela will join the company as Vice President of Advertising Marketing and Vice President, Global Agency Partnerships, respectively. Harms will report to Jay Askinasi, SVP, Head of Global Media Revenue & Growth, and Candela will report to Kristina Shepard, VP, Global Advertising Sales and Partnerships. Both will be based in New York.
2024年6月4日，美國加利福尼亞州聖荷西（San Jose） - 今天，Roku，Inc.（納斯達克：ROKU）宣佈Sarah Harms和Sal Candela將分別加入公司擔任副總裁廣告營銷和副總裁全球代理合作伙伴，Harms彙報給全球媒體營收和增長負責人Jay Askinasi高級副總裁，而Candela則向全球廣告銷售和合作夥伴負責人Kristina Shepard副總裁報告。兩人都將在紐約工作。
Harms will be responsible for the overall strategy and execution of marketing and measurement efforts across Roku's advertising business. Previously, Harms spent five years at Microsoft, where she oversaw national sales and account management for the buy-side ad technology business, formerly Xandr. Harms started her career at WPP, working in business development, partnerships, investment, and strategy in digital, video, and programmatic channels.
Harms將負責協調並推進Roku廣告業務的市場營銷及其它營銷與測量工作的全局戰略和執行。此前，Harms在微軟工作了五年，負責Xandr旗下買方廣告技術業務的全國銷售和客戶管理。Harms在WPP開始她的職業生涯，擔任數字、視頻和程序化渠道的業務拓展，合作伙伴發展，投資和策略工作。
In his new role, Candela will elevate partnerships with Roku's largest advertising clients across all markets with a focus on fostering deep collaboration with agencies. Candela was formerly the Head of Agency Development at Spotify and prior to that the President of Enterprise Partnerships & US Investment at Omnicom Media Group. Candela's strong experience from both the buy-side and sell-side make him instrumental in supporting the strategic direction and growth of Roku's overall media and agency business.
在他的新職位上，Candela將提升與Roku所有市場上最大的廣告客戶的合作伙伴關係，重點是與代理公司深度合作。 Candela曾是Spotify的代理發展負責人，之前擔任Omnicom Media Group的企業合夥關係和美國投資總統。 Candela在買方和賣方方面的豐富經驗使他在支持Roku整體媒體和代理業務的戰略方向和增長方面發揮重要作用。
"Expanding the Roku Media team marks a pivotal time for the company, as Roku continues to grow its market-leading scale," said Jay Askinasi, SVP, Head of Global Media Revenue & Growth, Roku. "I have no doubt that Sarah will help take our business to new heights with her proven ability to deliver scalable, valuable solutions to advertisers. Sal's deep industry knowledge and agency relationships will be advantageous to our business as media investments continue to shift towards TV streaming this Upfront season."
"Roku Media團隊擴張標誌着公司關鍵時刻的到來，因爲Roku持續擴大其市場領先規模，"說Juay Askinasi, Roku全球媒體營收和增長負責人"我毫不懷疑Sarah的能力，在爲廣告商提供可擴展、有價值的解決方案方面已經得到充分證明。Sal在行業知識和代理關係方面的技能優勢將有利於我們的業務，尤其是在此次上半年的電視流媒體大量投資的環境下。"
About Roku, Inc.
關於Roku, Inc.
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
Roku是電視流媒體先驅。我們將用戶連接到他們喜愛的內容，使內容發行商能夠構建和獲利，爲廣告商提供與衆不同的能力吸引消費者。 Roku電視型號，Roku流媒體播放器和與電視相關的音頻設備通過直接零售銷售和/或與電視OEM品牌的授權協議，在世界各地的不同國家和地區都有銷售。 Roku品牌的電視和Roku智能家居產品僅在美國銷售。 Roku還運營The Roku Channel，這是免費和高級娛樂的家園，具有獨家訪問Roku Originals的權利。 The Roku Channel在美國，加拿大，墨西哥和英國可用。 Roku總部位於美國加利福尼亞州聖荷西。
Media Contact
媒體聯繫人
Roku
Roku
Sarah Saul
Sarah Saul
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