Press Release: Sotheby's International Realty(R) Appoints Longtime Brand Leader Brad Nelson as Chief Marketing Officer
Press Release: Sotheby's International Realty(R) Appoints Longtime Brand Leader Brad Nelson as Chief Marketing Officer
NEW YORK and MADISON, N.J., Nov. 13, 2019 Press Release: Sotheby's International Realty(R) Appoints Longtime Brand Leader Brad Nelson as Chief Marketing Officer
新聞稿：蘇富比國際房地產(註冊商標)公司任命長期擔任品牌領袖的布拉德·納爾遜為首席營銷官
Sotheby's International Realty(R) Appoints Longtime Brand Leader Brad Nelson as Chief Marketing Officer
蘇富比國際房地產(註冊商標)公司任命長期擔任品牌領袖的布拉德·納爾遜為首席營銷官
PR Newswire
美通社
NEW YORK and MADISON, N.J., Nov. 13, 2019
紐約和新澤西州麥迪遜，2019年11月13日
NEW YORK and MADISON, N.J., Nov. 13, 2019 /PRNewswire/ -- Sotheby's International Realty(R) today announced the appointment of A. Bradley Nelson as Chief Marketing Officer of the global residential real estate brand. Nelson, who for nearly a decade has held various senior marketing roles within Sotheby's International Realty's owned brokerage and two of its most successful affiliates, will focus on supporting the brand's affiliated agents and companies by developing and delivering industry-leading marketing, product and technology offerings.
紐約和新澤西州麥迪遜，2019年11月13日/美通社/--蘇富比國際房地產(註冊商標)今天宣佈任命A.布拉德利·納爾遜為全球住宅房地產品牌的首席營銷官。近十年來，納爾遜一直在蘇富比國際房地產經紀公司及其兩家最成功的附屬公司擔任各種高級營銷職務。他將通過開發和提供業界領先的營銷、產品和技術產品，專注於支持該品牌的附屬代理商和公司。
"Since announcing the integration of our company-owned brokerage and affiliate network into one aligned Sotheby's International Realty last spring, we've been able to move faster, operate more efficiently and ultimately, better support our affiliated agents and companies," said Philip White, president and chief executive officer, Sotheby's International Realty. "Sotheby's International Realty is a very strong and well-established brand, and with Brad's deep understanding of both industry dynamics and the needs of our affiliated agents, I am confident we will help them, along with our affiliates, become even more successful."
蘇富比國際房地產公司總裁兼首席執行官菲利普·懷特説，自去年春天宣佈將我們公司所有的經紀公司和附屬公司網絡整合為一個統一的蘇富比國際房地產公司以來，我們能夠更快、更有效地運營，最終更好地支持我們的附屬機構和公司。蘇富比國際地產是一個非常強大和久負盛名的品牌，憑藉布拉德對行業動態和我們附屬代理商的需求的深刻理解，我相信我們將幫助他們和我們的附屬機構變得更加成功。“
Nelson, who joined Premier Sotheby's International Realty in 2009, most recently served as senior vice president of marketing for the Sotheby's International Realty company-owned brokerage where he was responsible for 12 flagship metropolitan and resort markets across the United States, from San Francisco to Southampton. Since the brand's integration in March 2019, he has focused on recruiting and high-value listings. Over the years, Nelson has helped secure and market many of the Sotheby's International Realty brand's most high-profile listings, recruited some of the most successful agents in the network and helped navigate complex technology, staffing and media strategies in a constantly changing industry.
Nelson於2009年加入Premier Sotheby‘s International Realty，最近擔任蘇富比國際房地產公司旗下經紀公司的營銷高級副總裁，負責從舊金山到南安普頓等全美12個旗艦大都市和度假市場。自2019年3月品牌整合以來，他一直專注於招聘和高價值上市。多年來，納爾遜幫助確保和營銷了蘇富比國際地產品牌的許多最引人注目的房源，招募了網絡中一些最成功的代理商，並幫助在一個不斷變化的行業中駕馭複雜的技術、人員配備和媒體戰略。
"We are fortunate to have so many smart and successful agents affiliated with Sotheby's International Realty," said Nelson. "By focusing on their end-user experience in our marketing, product and technology offerings, and by leveraging exclusive marketing partnerships offered by Sotheby's auction house and our media partners, I believe we can help them effectively navigate the current competitive and transformational real estate environment as they focus on expertly serving their clients."
納爾遜説：“我們很幸運，蘇富比國際房地產公司有這麼多聰明而成功的代理商。”通過專注於他們在我們的營銷、產品和技術產品中的終端用户體驗，以及通過利用蘇富比拍賣行和我們的媒體合作伙伴提供的獨家營銷夥伴關係，我相信我們可以幫助他們有效地駕馭當前競爭激烈和變革性的房地產環境，因為他們專注於為客户提供專業服務。“
"As a proven advocate for the agent and a leader who is deeply engrained in the industry, Brad will leverage the voice of the customer to build on our success and help affiliated agents and owners further grow in their respective markets," added White.
懷特補充説：“作為經驗證的代理商的倡導者和在行業中根深蒂固的領導者，布拉德將利用客户的聲音在我們的成功基礎上再接再厲，幫助附屬代理商和所有者在各自的市場進一步發展。”
Nelson assumes the responsibilities of former Sotheby's International Realty CMO Kevin Thompson.
納爾遜擔任蘇富比前國際房地產首席營銷官凱文·湯普森。
About Sotheby's International Realty
關於蘇富比國際房地產
Sotheby's International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby's auction house. Today, the company's global footprint spans nearly 1,000 offices located in 71 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby's International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
蘇富比國際房地產公司成立於1976年，是一家為蘇富比拍賣行有眼光的客户提供房地產服務的公司。今天，該公司的全球足跡遍佈全球71個國家和地區的近1,000個辦事處，其中包括主要大都市和度假市場的43個公司所有的經紀辦事處。2004年2月，Realology與該拍賣行的運營商蘇富比達成了長期戰略聯盟。該協議規定了蘇富比國際地產名稱的許可和特許經營系統的開發。特許經營系統由一個附屬網絡組成，每個辦事處都是獨立擁有和運營的。蘇富比國際地產為其附屬公司和代理商提供大量的運營、營銷、招聘、教育和業務發展資源。附屬公司和代理商也受益於與歷史悠久的蘇富比拍賣行的合作，蘇富比拍賣行成立於1744年。欲瞭解更多信息，請訪問www.sothebysrealty.com。
The affiliate network is operated by Sotheby's International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby's International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby's International Realty Affiliates LLC and Sotheby's International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act. Neither Sotheby's International Realty Affiliates LLC nor any of its franchisees or other affiliated companies provides any product or service in connection with the program.
附屬公司網絡由蘇富比國際房地產附屬公司運營，該公司擁有的經紀公司由蘇富比國際房地產公司運營。這兩個實體都是房地產特許經營和房地產經紀、搬遷和結算服務的全球領先企業Realology Holdings Corp.(紐約證券交易所代碼：RLGY)的子公司。蘇富比國際房地產子公司LLC和蘇富比國際房地產公司都完全支持《公平住房法》和《機會均等法》的原則。蘇富比國際房地產附屬公司及其任何特許經營商或其他附屬公司都不提供與該計劃相關的任何產品或服務。
Media Contact:
媒體聯繫人：
Kristina Helb
克里斯蒂娜·赫爾布
Senior Director of Strategic Communications
戰略傳播高級董事
Sotheby's International Realty
蘇富比國際地產
212-606-4167
212-606-4167
Kristina.helb@sothebyshomes.com
郵箱：kristina.helb@sothebyshomes.com
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SOURCE Sotheby's International Realty
來源：蘇富比國際房地產
(END) Dow Jones Newswires
(完)道瓊通訊社
November 13, 2019 14:07 ET (19:07 GMT)
2019年11月13日東部時間14：07(格林尼治標準時間19：07)
譯文內容由第三人軟體翻譯。
