Shares of Marin Software Incorporated (NASDAQ: MRIN) moved higher on US stock charts on the announcement of an expansion plan. MRIN's shares increased 31.43% to $3.22 on Monday during the after-market session.
- Enhanced Brand Engagement
- Revolutionizing Digital Marketing
Enhanced Brand Engagement
Major improvements to its Amazon connection were announced by Marin Software (MRIN). With the addition of Sponsored TV, non-endemic advertising, and worldwide access to the Demand-Side Platform (DSP), this upgrade facilitates brand engagement with Amazon audience members even for those who do not sell on the platform.
Advertisers may offer effective commercials for businesses who sell on Amazon and those that do not, reaching over 155 million monthly users of Amazon's ad-supported streaming services with the new effort (Amazon, Q4 2022).
In order to develop highly focused and successful advertising campaigns connected to the purchases customers make on Amazon, brands who do not sell items on the site may nonetheless reach the enormous audience of the omnichannel shopping experience while they are shopping.
Through this extension, advertisers will have access to Amazon's extensive advertising platform, allowing them to purchase display and video advertisements programmatically across all of Amazon's sites as well as those of its publisher partners in every market that it serves worldwide.
Revolutionizing Digital Marketing
With the improved Amazon solution, Marin Software is demonstrating its dedication to assisting digital marketers in making the most meaningful connections with customers. Marin Software is helping companies make the most of their reach and efficacy inside the Amazon family of brands by delivering non-endemic advertising choices, increasing DSP capabilities internationally, and adding Sponsored TV.
This development demonstrates Marin Software's commitment to provide cutting-edge solutions that boost productivity and produce quantifiable outcomes for its customers. The strength of MRIN's intelligence, AI-powered optimization, and adaptable automations are now combined in Marin Software's portfolio of Amazon Ads solutions, giving marketers the competitive edge they need to succeed in the current multi-channel digital marketing environment.
All advertisers are given the tools they need by Marin Software to successfully and efficiently engage Amazon's broad audience across all of their paid media channels, including sponsored TV, DSP non-endemic, and sponsored ecommerce advertising.
在擴展計劃公佈後,Marin Software Incorporated (NASDAQ: MRIN) 的股票在美國股票市場上上漲。週一盤後市場,MRIN的股價上漲31.43%,至3.22美元。
增強品牌互動
Marin Software (MRIN) 宣佈了與亞馬遜的重要進展,增加了贊助電視、非終端廣告以及全球範圍內訪問需求方平台 (DSP) 的功能,這次升級使得品牌能夠更容易地與亞馬遜受衆建立聯繫,即使他們在亞馬遜上不出售產品。
通過這項新舉措,廣告商可以爲在亞馬遜上銷售和不銷售的公司提供有效的廣告,覆蓋Amazon廣告支持的流媒體服務的每個月超過1.55億用戶。
爲了開展與亞馬遜客戶購買相關的高度專注和成功的廣告活動,即使品牌不在該網站上銷售商品,他們還是可以在他們購物時接觸到該網站全方位購物體驗的龐大受衆。
通過這個擴展,廣告商將可以訪問亞馬遜廣泛的廣告平台,以便跨全球範圍內的所有亞馬遜網站以及其出版方合作伙伴的網站節目化地購買顯示和視頻廣告。
革新數字營銷
通過改進的亞馬遜解決方案,Marin Software 顯示出其致力於幫助數字營銷人員與客戶建立最有意義的聯繫。Marin Software 通過提供非終端廣告選擇、國際 DSP 功能增強和贊助電視來幫助公司充分利用其在亞馬遜旗下品牌內部的影響力和效力。
該發展展示了 Marin Software 致力於提供先進的解決方案,以提高生產力併爲其客戶創造可量化的結果。MRIN 的智能、基於 AI 的優化和可適應自動化現在已經結合到 Marin Software 的 Amazon 廣告解決方案組合中,爲市場營銷人員提供在當前多渠道數字營銷環境中獲得成功的競爭優勢。
Marin Software 爲所有廣告商提供所需的工具,以成功高效地與亞馬遜的廣泛受衆在所有付費媒體渠道上進行互動,包括贊助電視、DSP非終端和贊助電商廣告。