June 4, 2024
Lawson Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and Representative Director: Sadanobu Takemasu, hereinafter referred to as "Lawson") will focus on the importance of "chewing well while eating" emphasized for health maintenance, and will release bakery products that have been developed to improve texture and chewiness on June 4 (Tue) at all Lawson stores (13,703 stores as of the end of April 2024, except for "Lawson Store 100").
The products to be released this time include 6 products in total, such as those that enjoy a "crispy texture" with sunflower seeds and grains, and those that upgrade a "chewy texture" from the previous product by adding starch to the barley.
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| From the top left: "Sunflower seeds and grain sweet rolls (2 pieces)" 160 yen including tax / "Sunflower seeds and grain ham and cheese bread (2 pieces)" | |
| From the bottom left: "Chewy cheese cream and double berry bread (2 pieces)" 171 yen including tax / "Chewy white bread ham and cheese (2 pieces)" 149 yen including tax / "Milk France with grains (2 pieces)" 160 yen including tax. |
"Chewing well while eating" is known to suppress appetite because the signal of satiety is easily transmitted to the brain even with a small amount of food, and to promote the breakdown of visceral fat as the function of brain neurotransmitters. In addition, there are said to be effects such as activation of the brain and increased secretion of saliva, which helps digestion. (※1)
Furthermore, maintaining the function of "chewing" is emphasized from the viewpoint of preventing frailty (※2), because declining "chewing power" adversely affects a "regular dietary habit" and "interpersonal interaction".
Until now, Lawson has launched bakery products with health function for customers who care about healthy diets, such as "Bran bread" using "Bran (outer skin of grains)" which contains less carbohydrates than wheat flour and more nutrient components such as dietary fiber, and "Mochi barley bread" which contains less carbohydrates than wheat flour and is rich in dietary fiber. This time, we will release bakery products focusing on "chewing", and support further health management.
| (※1) | Ministry of Agriculture, Forestry and Fisheries HP Everyone's food educationhttps://www.maff.go.jp/j/syokuiku/minna_navi/topics/topics4_02.html |
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| "Sunflower seeds and grain sweet rolls (2 pieces)" (160 yen including tax) Anpan with sunflower seeds, millet, corn, soybeans, sesame, and other grains added. Enjoy a crunchy texture with good chewing. Uses anko (sweet red bean paste) with moderate sweetness. |
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| The 'Ham and Cheese Bread with Sunflower Seeds and Grains (2 pieces)' costs 171 yen including tax. The release date in Okinawa Prefecture is June 18 (Tue). Ham and cheese cream is wrapped in dough containing sunflower seeds, mochi barley, corn, soybeans, sesame seeds, and other grains. It is a product that can enjoy a grainy texture by chewing it well. |
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| The 'Soft and Chewy Margarine Sandwich (2 pieces)' costs 149 yen including tax. Renewal release. The release date in Okinawa Prefecture is June 11 (Tue), with different product specifications and prices. Margarine is sandwiched in the dough using mochi barley rich in dietary fiber. The chewy texture is enhanced by adding starch to the conventional product, making it a product with a crunchy texture when chewed. |
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| The 'Chewy Bread with Cheese Cream and Double Berry (2 pieces)' costs 171 yen including tax. The release date in Okinawa Prefecture is June 11 (Tue), with different product specifications and prices. Mix cranberry and blueberry sugar chips into the dough made from mochi barley rich in dietary fiber, and put cheese cream inside. The chewy texture is enhanced by adding starch to the conventional product, making it a product with a crunchy texture when chewed. |
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| The 'Soft and Chewy White Bread with Ham and Cheese (2 pieces)' costs 149 yen including tax. Renewal release. Excluding Okinawa Prefecture. Ham and cheese cream is wrapped in white bread dough that reduces sugar. The chewy texture is enhanced by adding starch to the conventional product, making it a product with a crunchy texture when chewed. Increased the amount of cheese cream to increase the satisfying feeling. |
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| The 'Milk France Bread with Grains (2 pieces)' costs 160 yen including tax. Excluding Okinawa Prefecture. A crispy and hard French bread mixed with mochi barley, corn, soybeans, sesame seeds, and other grains. It is a product that can be enjoyed for its crunchy texture. Sandwiched with sweetened condensed milk cream that has a restrained sweetness. |