Amazon Rolls Out AI-Powered Search Features To Fire TVs: What You Need To Know
Amazon Rolls Out AI-Powered Search Features To Fire TVs: What You Need To Know
Amazon.com Inc (NASDAQ:AMZN) looks to wield artificial intelligence (AI) to best its rivals in today's streaming environment.
亞馬遜公司（納斯達克股票代碼：AMZN）希望利用人工智能（AI）在當今的流媒體環境中擊敗競爭對手。
What Happened: The Seattle-based e-commerce giant confirmed that its Alexa-powered AI feature will be implemented within Fire TV's search.
發生了什麼：這家總部位於西雅圖的電子商務巨頭證實，其基於Alexa的人工智能功能將在Fire TV的搜索中實現。
Amazon's Fire Stick competes with Roku Inc's (NASDAQ:ROKU) various streaming devices. It also rivals Apple Inc's (NASDAQ:AAPL) Apple TV and Alphabet Inc's (NASDAQ:GOOGL) (NASDAQ:GOOG) Google Chromecast.
亞馬遜的Fire Stick與Roku Inc（納斯達克股票代碼：ROKU）的各種流媒體設備競爭。它還可以與蘋果公司（納斯達克股票代碼：AAPL）的蘋果電視和Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）的谷歌Chromecast相媲美。
In a post on its website on Thursday, Amazon cited the importance of letting users spend more time watching rather than searching.
在週四在其網站上的一篇文章中，亞馬遜指出了讓用戶花更多時間觀看而不是搜索的重要性。
"This new Fire TV search experience is powered by an Amazon-built large language model (LLM), which enables customers to ask Alexa for personalized TV show and movie recommendations using natural language," the post said. "These recommendations are contextual, personalized for you, and will include choices from your Prime Video or other streaming subscription libraries, so you know which ones are free to you."
該帖子說：“這種新的Fire TV搜索體驗由亞馬遜構建的大語言模型（LLM）提供支持，該模型使客戶能夠使用自然語言向Alexa索要個性化的電視節目和電影推薦。”“這些推薦是針對具體情況的，爲你量身定製，並將包括從你的Prime Video或其他流媒體訂閱庫中選擇，這樣你就可以知道哪些是免費的。”
Amazon provided examples of prompts that Alexa could answer:
亞馬遜提供了Alexa可以回答的提示示例：
- "Find sci-fi TV shows about time travel."
- "Find Korean horror films."
- "Find the mystery movie set on a private island."
- "What movie has the line, 'Life is like a box of chocolates?'"
- “查找有關時空旅行的科幻電視節目。”
- “查找韓國恐怖片。”
- “尋找以私人島嶼爲背景的神祕電影。”
- “哪部電影有這樣的臺詞，'生活就像一盒巧克力？'”
The features have begun to roll out to U.S. customers on select Fire TV devices; wider availability will arrive within the coming weeks.
這些功能已開始在部分Fire TV設備上向美國客戶推出；未來幾周內將有更廣泛的可用性。
Amazon previously hinted at the features at an event in September.
亞馬遜此前曾在9月的一次活動中暗示過這些功能。
Why it Matters: Streaming and non-streaming companies have raced to add additional features to their platforms powered by artificial intelligence.
爲何重要：流媒體和非流媒體公司競相爲其由人工智能提供支持的平台添加其他功能。
While the additions have the markets optimistic, the features themselves have not received unanimous praise.
儘管新增功能使市場感到樂觀，但這些功能本身並未獲得一致好評。
For example, Google AI Overviews feature for Google Search has received backlash; some users reported wildly inaccurate answers to their search queries.
例如，谷歌搜索的谷歌人工智能概述功能遭到了強烈反對；一些用戶報告說，他們的搜索查詢答案非常不準確。
AMZN Price Action: Amazon traded at $180.12, down 1.04% at time of publication.
亞馬遜價格走勢：亞馬遜交易價格爲180.12美元，在發佈時下跌1.04％。
Now Read: Netflix Releases Second Engagement Report: Everything You Need To Know
立即閱讀：Netflix 發佈第二份參與度報告：你需要知道的一切
Image: Amazon
圖片：亞馬遜
譯文內容由第三人軟體翻譯。