The Zhitong Finance App learned that film and television stocks generally rose in early trading. As of press release, IMAX China (01970) rose 6.25% to HK$8.84; Starry Sky Chinese (06698) rose 5.15% to HK$4.49; Maogan Entertainment (01896) rose 2.87% to HK$9.33; and Alibaba Pictures (01060) rose 2.08% to HK$0.49.

According to the news, according to Lighthouse Pro, 13 new movies have been scheduled for this year's Dragon Boat Festival, including “Go Go Stop” and “Mad Max: Goddess of Fury.” Furthermore, as of 18:00 on May 27, the total pre-sale of new Dragon Boat Festival films in 2024 (including live screenings) had surpassed 20 million.

CITIC Construction Investment previously pointed out that although there is a large supply of Dragon Boat Festival programs, the bank believes that diversified supply will increase film attention, drive demand for movies, and benefit from movies being screened within the schedule; the main box office is expected to focus on domestic products such as “Clean Up the Black, Never Give Up,” and “Raffles Hotel,” and two imported films. The quality, price, genre, and topic level are still the core factors in the final box office. Furthermore, this year's summer reserves are expected to far surpass last year in terms of quantity and quality. We will continue to monitor the progress of high-expectations film schedules, and we are optimistic that the summer box office will perform well.