Netflix's Ted Sarandos Dismisses AI Threat To Writers, Actors, Directors: 'AI Is Not Going To Take Your Job'
Netflix's Ted Sarandos Dismisses AI Threat To Writers, Actors, Directors: 'AI Is Not Going To Take Your Job'
In a recent interview, Netflix Inc (NASDAQ:NFLX) co-CEO Ted Sarandos shared his perspective on the potential impact of artificial intelligence on the entertainment industry, particularly on the roles of writers, actors, and directors.
在最近的一次採訪中，Netflix公司（納斯達克股票代碼：NFLX）聯席首席執行官泰德·薩蘭多斯分享了他對人工智能對娛樂業的潛在影響的看法，尤其是對作家、演員和導演角色的潛在影響。
What Happened: Sarandos, in an interview with The New York Times published on Saturday, expressed his belief that AI is not likely to replace the roles of writers, actors, and directors in the entertainment industry.
發生了什麼：薩蘭多斯在週六發表的《紐約時報》採訪中表示，他相信人工智能不太可能取代娛樂業中作家、演員和導演的角色。
"I don't believe that an AI program is going to write a better screenplay than a great writer, or is going to replace a great performance, or that we won't be able to tell the difference," Sarandos said.
薩蘭多斯說：“我不相信人工智能程序會比優秀的作家寫出更好的劇本，也不會取代出色的表演，也不相信我們無法分辨出區別。”
He added, "AI is not going to take your job. The person who uses AI well might take your job."
他補充說：“人工智能不會取代你的工作。善用人工智能的人可能會搶走你的工作。”
Sarandos, who was appointed as Netflix co-CEO in July 2020, noted that AI would likely have a similar impact on the entertainment industry as past technological advancements.
2020年7月被任命爲Netflix聯合首席執行官的薩蘭多斯指出，人工智能對娛樂業的影響可能與過去的技術進步類似。
These comments are particularly noteworthy given Netflix's use of data and analytics to guide its creative decisions. Last year, the streaming giant announced that it was recruiting a product manager for an AI-focused role, with AI set to be utilized across Netflix's operations, including content creation and acquisition, according to Business Insider.
鑑於Netflix使用數據和分析來指導其創作決策，這些評論尤其值得注意。據《商業內幕》報道，去年，這家流媒體巨頭宣佈正在招聘一名產品經理擔任以人工智能爲重點的職位，人工智能將在Netflix的運營中使用，包括內容創作和收購。
Why It Matters: The rise of AI in the entertainment industry has been a topic of concern for many creatives, with fears that cost-conscious studios could use AI to replace writers and actors in their productions. This concern was evident in the misuse of AI by Gen Z for job applications, where employers received hundreds of identical cover letters.
爲何重要：娛樂行業人工智能的興起一直是許多創作者關注的話題，他們擔心注重成本的工作室可能會使用人工智能取代製作中的作家和演員。這種擔憂在Z世代濫用人工智能求職時顯而易見，僱主收到了數百封相同的求職信。
However, Sarandos' comments align with those of other industry leaders, such as Microsoft CEO Satya Nadella, who believes that AI will not take jobs but rather increase wages as employees provide more expertise.
但是，薩蘭多的評論與其他行業領導者的評論一致，例如微軟首席執行官薩蒂亞·納德拉，他認爲隨着員工提供更多專業知識，人工智能不會奪走工作，而是會增加工資。
On the other hand, Elon Musk sees the potential for AI to replace human jobs as a positive development, provided it is managed in a benign manner.
另一方面，埃隆·馬斯克認爲，只要以良性的方式進行管理，人工智能取代人類工作的潛力是一項積極的發展。
Netflix's stance on AI is particularly interesting given the recent release of its second engagement report, which highlighted the company's continued focus on using data to drive user engagement and content creation.
鑑於Netflix最近發佈的第二份參與度報告，Netflix在人工智能方面的立場尤其有趣，該報告強調了該公司繼續專注於使用數據來推動用戶參與度和內容創作。
Image Via Shutterstock
圖片來自 Shutterstock
This story was generated using Benzinga Neuro and edited by Kaustubh Bagalkote
這個故事是使用 Benzinga Neuro 創作的，由 Kaustubh Bagalkote
譯文內容由第三人軟體翻譯。