Apple Analyst Notes Users Are Lavishing Praise On Sonos' New $449 Headphones For Superior Sound Quality Over Airpods Max: 'Ace Has a Real Opportunity To Succeed'
Apple Analyst Notes Users Are Lavishing Praise On Sonos' New $449 Headphones For Superior Sound Quality Over Airpods Max: 'Ace Has a Real Opportunity To Succeed'
Last week, the Ace headphones from Sonos Inc. (NASDAQ:SONO) were released. Now Bloomberg columnist Mark Gurman reports that users who have tried these $499 headphones think they have "decidedly superior sound" compared to Apple Inc.'s (NASDAQ:AAPL) AirPods Max.
上週，Sonos Inc.（納斯達克股票代碼：SONO）發佈了Ace耳機。現在，彭博社專欄作家馬克·古爾曼報道說，嘗試過這些499美元耳機的用戶認爲，與蘋果公司相比，它們 “音質絕對優越”。s（納斯達克股票代碼：AAPL）AirPods Max
What Happened: In his latest installment of the weekly "Power On" newsletter, Gurman stated that Sonos' Ace headphones come with contemporary features like active noise cancellation and Wi-Fi-based syncing with the Sonos Arc sound bar.
發生了什麼：古爾曼在最新一期的每週一期 “Power On” 時事通訊中表示，Sonos的Ace耳機具有現代功能，例如主動降噪以及與Sonos Arc條形音箱的基於Wi-Fi的同步。
This feature enables users to access TV content with the Arc acting as an intermediary. The headphones also feature faux leather earcups and, according to initial users, provide superior sound quality compared to the AirPods Max.
此功能使用戶可以通過 Arc 作爲中介訪問電視內容。這些耳機還配有人造皮革耳罩，根據初始用戶的說法，與AirPods Max相比，它們提供了卓越的音質。
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"Can Sonos win over consumers in an entrenched market like headphones? That's hard to say, but the company can tout the price ($100 less than the AirPods Max) and the Ace's better comfort and weight balance," Gurman stated.
“Sonos能否在耳機等根深蒂固的市場中贏得消費者的青睞？這很難說，但該公司可以吹捧價格（比AirPods Max低100美元）以及Ace更好的舒適度和重量平衡，” 古爾曼說。
He also predicted that AirPods Max will get a USB-C port later this year. "But I wouldn't hold my breath for any major new features. In other words, the Ace has a real opportunity to succeed."
他還預測，AirPods Max將在今年晚些時候推出USB-C端口。“但我對任何重大新功能都不會屏住呼吸。換句話說，王牌有真正的成功機會。”
Why It Matters: Back in 2020, it was reported that Apple has cleared its shelves of rival products including those from Sonos, Bose Corporation, and Logitech International SA, as it geared up to launch a new line of headphones and speakers. At the time, the move was seen as a strategic step to dominate the market.
爲何重要：早在2020年，有報道稱，蘋果已經清理了包括Sonos、Bose公司和羅技國際股份公司的競爭對手產品的貨架，準備推出新的耳機和揚聲器系列。當時，此舉被視爲主導市場的戰略步驟。
Earlier this year, it was reported that Sonos had appointed Apple veteran executive Saori Casey as its CFO. Casey had an impressive track record with Apple, having served as vice president of finance for over a decade. She oversaw financial planning, forecasting, and investor relations during her tenure.
今年早些時候，據報道，Sonos已任命蘋果資深高管Saori Casey爲首席財務官。凱西在蘋果的往績令人印象深刻，曾擔任財務副總裁十多年。在任職期間，她負責監督財務規劃、預測和投資者關係。
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