Financial Services Association, May 24 (Editor Huang Junzhi) According to people familiar with the matter, Google's parent company Alphabet Inc. and Meta Platforms Inc. have discussed with major Hollywood film companies, hoping that the film company can license IP content to be used in the artificial intelligence video generation software of these two tech giants.

According to reports, both companies are developing technology that can create realistic scenes based on text prompts, and have provided tens of millions of dollars to cooperate with film companies. Additionally, Microsoft-backed competitor OpenAI is having similar conversations.

Hollywood studios are keen to discuss how to use artificial intelligence to reduce costs while protecting their productions from being stolen. At the same time, however, they are wary of handing over movies and TV shows to technology companies without controlling the use of such content.

Dare to try

Overall, though, experimenting with AI as a new technology is still a mainstream idea. For example, News Corp and OpenAI announced on Wednesday that they have reached a global partnership lasting several years, and OpenAI has obtained permission to display Newsgroup content in its products.

News Group owns a series of media such as The Wall Street Journal, Barron's, and The Times. According to the Wall Street Journal, “people familiar with the matter” claim that the agreement lasts for 5 years and has a potential value of more than 250 million US dollars, including cash and discounted compensation for the right to use OpenAI technology.

Warner Bros. Discovery Inc. (Warner Bros. Discovery Inc.) said it was willing to license parts of its content to train models, but only to specific departments, not all. Walt Disney and Netflix are reluctant to license their content to these tech companies, but have shown interest in other types of collaborations.

Hollywood studios are already using artificial intelligence in production, and so are many filmmakers. Renowned actor Tyler Perry (Tyler Perry) used this technique to recreate the makeup of the Madea character he played in the movie. Director Robert Zemeckis is using artificial intelligence in upcoming movies to age movie star Tom Hanks.

Trigger anxiety

While there is excitement and curiosity about new technology, the power of artificial intelligence has also aroused anxiety in Hollywood. In particular, a number of Wensheng video tools, including OpenAI's Sora and Alphabet's VEO, are even more astonishing: they promise to help filmmakers quickly create vivid, surreal clips with just a few words of description.

Actors and writers went on a months-long strike last year over fears artificial intelligence would take their jobs. Perry is an actor, filmmaker, and studio owner, and was so surprised by Sora's presentation that he shelved his $800 million studio expansion plan earlier this year.

He has always been outspoken about the opportunities artificial intelligence brings to film companies, but has also warned about the impact of this technology on the workforce. He called on the industry to unite and develop some kind of regulation. “If not, I don't know how we can survive,” he said.

The music industry has also taken a tough stance on the use of artificial intelligence. Universal Music Group is suing artificial intelligence startup Anthropic for plagiarizing lyrics and temporarily removing its music from TikTok. Sony Music Group (Sony Music Group) wrote to hundreds of partners this month warning them not to train any artificial intelligence models on their music.

So far, no major film company has sued a tech company because of artificial intelligence. They want to find a way to make artificial intelligence work for them, rather than fighting against a new technology that could help reshape the industry. But film companies have yet to agree to establish major commercial relationships with big tech companies over the use of artificial intelligence.