Netflix Releases Second Engagement Report: Everything You Need To Know
Netflix Releases Second Engagement Report: Everything You Need To Know
Netflix Inc (NASDAQ:NFLX) released its biannual engagement report on Thursday, covering 99% of viewing on the platform from July to December 2023. From hit TV shows to original movies, viewers watched more than 90 billion hours of content on Netflix in the second half of 2023.
Netflix公司（納斯達克股票代碼：NFLX）週四發佈了其半年度參與度報告，涵蓋了2023年7月至12月該平台99％的觀看次數。從熱門電視節目到原創電影，2023年下半年，觀衆在Netflix上觀看了超過900億小時的內容。
Netflix released its first engagement report last year.
Netflix去年發佈了第一份參與度報告。
The Data: Netflix's original content dominated the most-watched movies and TV shows. The first three parts of "Lupin" generated nearly 100 million views, "The Witcher" received 76 million views and "The Crown" received 50 million views.
數據：Netflix的原創內容在收視率最高的電影和電視節目中佔據了主導地位。《魯賓》的前三部分獲得了近1億次觀看，《巫師》獲得了7600萬次觀看，《皇冠》獲得了5000萬次觀看。
The original film "Leave the World Behind" generated 121 million views and the original animated film "Leo" received 96 million views. Both are among the most popular Netflix films ever.
原創電影《把世界拋在腦後》獲得了1.21億次觀看，原創動畫電影《獅子座》獲得了9600萬次觀看。兩者都是有史以來最受歡迎的Netflix電影之一。
Non-English content performed particularly well, making up almost a third of all watch time. Korean language media represented 9% of views, Spanish media accounted for 7% and Japanese media received 5%.
非英語內容表現特別出色，佔所有觀看時間的近三分之一。韓語媒體佔觀看次數的9％，西班牙媒體佔7％，日本媒體佔5％。
Non-original content also performed well. "Young Sheldon" received 88 million views while "Grey's Anatomy" has 51 million. Neither could top "Suits," which had 144 million views across its nine seasons.
非原創內容也表現良好。《Young Sheldon》獲得了8,800萬次觀看，而《灰色解剖學》有5100萬次觀看。兩者都無法超越《Suits》，該劇九季的觀看次數爲1.44億。
Given that the report only covers the latter half of 2023, it does not include popular recent entries such as "The Roast of Tom Brady."
鑑於該報告僅涵蓋2023年下半年，因此不包括最近的熱門作品，例如 “湯姆·布雷迪的烤肉”。
Why it Matters: The continued performance of Netflix's original content is an encouraging sign for the platform. While the studio has still seen flops, such as 2022's "Blonde," its recent performance is strong.
爲何重要：Netflix原創內容的持續表現對該平台來說是一個令人鼓舞的跡象。儘管該工作室仍然失敗，例如2022年的《金髮女郎》，但其最近的表現卻很強勁。
High viewership of foreign language content comes amid increased investment by Netflix in producing such content. The 2021 Korean-language show "Squid Game" is the most-watched original series ever on Netflix. The show's second season is scheduled to debut the back half of 2024.
在Netflix增加對製作此類內容的投資之際，外語內容的收視率很高。2021年韓語節目《魷魚遊戲》是Netflix有史以來收視率最高的原創劇集。該節目的第二季計劃於2024年下半年首次亮相。
Also Read: 'Bridgerton' Season 3 Viewership Strong, How Splitting Up Hit Franchise In Two Parts Could Help Netflix Stock
另請閱讀：《布里奇頓》第 3 季收視率強勁，將熱門系列分成兩部分如何幫助 Netflix 股票
Photo: Freestocks on Unsplash
照片：Unsplash 的 Freestocks
譯文內容由第三人軟體翻譯。