The Bar Method Expands Barre-Based Studio Franchise Fitness Brand for International Growth Beyond North America
The Bar Method Expands Barre-Based Studio Franchise Fitness Brand for International Growth Beyond North America
Original barre workout and franchise studio concept aims to capture greater share of forecast $54.8 billion global boutique fitness sector; locations in Japan set to open by early 2025
最初的酒吧健身和特許經營工作室概念旨在在預計的548億美元的全球精品健身行業中佔據更大的份額；日本的分店定於2025年初開業
WOODBURY, Minn. and TOKYO, May 23, 2024 /PRNewswire/ -- The Bar Method, the studio barre brand that builds stronger bodies with high repetition, low-impact resistance workouts combining elements of Pilates, yoga and strength training, has announced the international expansion of its franchise model beyond North America.
明尼蘇達州伍德伯裏和東京，2024年5月23日 /PRNewswire/ — The Bar Method是一家工作室的巴雷品牌，通過結合普拉提、瑜伽和力量訓練元素的高重複、低衝擊阻力的鍛鍊來塑造更強壯的身體。
The first locations of The Bar Method outside North America will arrive in Japan. Fast Fitness Japan (FFJ), the master franchisee of more than 1,000 Anytime Fitness clubs across Japan and Germany, has acquired the master franchise rights for The Bar Method and expects to open the first studios in early 2025 in Tokyo.
The Bar Method在北美以外的首批分店將抵達日本。Fast Fitness Japan（FFJ）是日本和德國1,000多家Anytime Fitness俱樂部的主要特許經營權，已獲得The Bar Method的主要特許經營權，並預計將於2025年初在東京開設第一家工作室。
The expansion of the brand arrives as the boutique fitness industry is projected to reach a global market value of $54.8 billion by 2029, a growth rate of 38% over 2024. In the U.S., barre workouts saw growth of 13%, from 3.8 million to 4.3 million participants, from 2022 to 2023.*
該品牌的擴張之際，預計到2029年，精品健身行業的全球市值將達到548億美元，比2024年增長38％。在美國，從2022年到2023年，槓鈴訓練的參與者增長了13％，從380萬人增加到430萬人。*
"This is an exciting new chapter for The Bar Method," said Stephanie Schon, president, The Bar Method. "With over 20 years of experience in strengthening muscles, minds, and overall wellbeing in North America, we are eager to share our scientific method with a global audience to embolden even more individuals to reach their fitness goals. We're thrilled to partner with FFJ, given our common purpose and their impressive operational excellence and expansion with Anytime Fitness."
The Bar Method總裁斯蒂芬妮·舍恩說：“這是《律師法》激動人心的新篇章。”“我們在北美擁有超過20年的肌肉、思維和整體健康的經驗，我們渴望與全球受衆分享我們的科學方法，以鼓勵更多的人實現他們的健身目標。鑑於我們的共同目標以及他們在Anytime Fitness上令人印象深刻的卓越運營和擴張，我們很高興能與FFJ合作。”
The expansion is part of an aggressive global growth strategy for Self Esteem Brands – which recently merged with Orangetheory Fitness – to open more than 10,000 fitness, health and wellness clubs and studios worldwide by 2030.
此次擴張是自尊品牌積極的全球增長戰略的一部分，該戰略最近與Orangetheory Fitness合併，該戰略旨在到2030年在全球開設超過10,000個健身、健康和保健俱樂部和工作室。
"We are honored that Japan has been chosen as The Bar Method's first overseas market," said Kio Yamabe, CEO, FFJ. "We are excited to introduce this exceptional exercise program to a wider audience in Japan, particularly women, in order to increase Japan's fitness participation rate and promote the adoption and establishment of exercise habits. We are confident that this will be an exciting fitness experience for the Japanese people. Together with The Bar Method team, we are committed to contributing to the improvement of healthy life expectancy by expanding our fitness business in Japan and around the world."
FFJ首席執行官山邊健雄說：“我們很榮幸日本被選爲The Bar Method的第一個海外市場。”“我們很高興向日本更廣泛的受衆，尤其是女性介紹這項特殊的鍛鍊計劃，以提高日本的健身參與率，促進運動習慣的採用和養成。我們相信，對於日本人來說，這將是一次令人興奮的健身體驗。我們與The Bar Method團隊一起，致力於通過擴大我們在日本和世界各地的健身業務，爲改善健康預期壽命做出貢獻。”
For more than two decades, The Bar Method has been building stronger bodies with challenging workouts that infuse power into every movement. Each exercise is meticulously designed to transform bodies through resistance training fused into a ballet-inspired barre workout, resulting in greater flexibility, muscle definition, and metabolism-boosting endurance.
二十多年來，The Bar Method 一直在通過具有挑戰性的鍛鍊來鍛鍊更強壯的身體，爲每一個動作注入力量。每項運動都經過精心設計，通過將阻力訓練融入到芭蕾風格的槓鈴鍛鍊中來改變身體，從而提高靈活性、肌肉清晰度和增強新陳代謝的耐力。
Sources: Research & Markets; Statista
資料來源：研究與市場；Statista
About The Bar Method
Founded in 2001, The Bar Method was created by Burr Leonard, considered a pioneer in barre-based fitness. Built on the body-elongating practice of dance conditioning, the science of physical therapy, the pace of interval training, and its unparalleled teacher training program, The Bar Method's approach to personalized total mind and body fitness delivers increased strength, endurance and resilience results that can be felt after only a few sessions and maintained for a lifetime. The Bar Method was acquired and joined the Self Esteem Brands family in 2019. Today, there are 77 locations in the U.S. and Canada with plans to add new franchised studios worldwide. For more information on franchising opportunities, visit
關於 Bar Method
The Bar Method 創立於 2001 年，由伯爾·倫納德創立，他被認爲是槓鈴健身領域的先驅。The Bar Method 建立在伸展身體的舞蹈訓練、物理治療科學、間歇訓練的節奏及其無與倫比的教師培訓計劃基礎之上，採用個性化的全身心健康方法，可增強力量、耐力和韌性，只需幾次鍛鍊即可感受到，並能維持一生。Bar Method 於 2019 年被收購併加入自尊品牌家族。如今，美國和加拿大共有77個分支機構，並計劃在全球範圍內增加新的特許經營工作室。有關特許經營機會的更多信息，請訪問
Contact:
Kelly Groehler
+16126698602
[email protected]
聯繫人：
凱利·格羅勒
+16126698602
[電子郵件保護]
SOURCE The Bar Method
來源 The Bar Method
譯文內容由第三人軟體翻譯。