Wella Signs With Front Row Group to Oversee Its Amazon Media Management Services
Wella Signs With Front Row Group to Oversee Its Amazon Media Management Services
NEW YORK, May 23, 2024 /PRNewswire/ -- Front Row Group, a partner to leading brands in accelerating their ecommerce growth on a global scale, has been selected by Wella for its Amazon Media Management service for six of the company's prominent brands, including Wella Professionals, Wella Color Charm, OPI, Clairol, Clairol Professional, Nioxin, and Sebastian.
紐約，2024年5月23日 /PRNewswire/ — 領先品牌在全球範圍內加速電子商務增長的合作伙伴Front Row Group被威拉選中爲該公司六個知名品牌提供亞馬遜媒體管理服務，包括Wella Professionals、Wella Color Charm、OPI、Clairol、Clairol Professional、Nioxin和Sebastian。
Front Row will work with Wella and its brands to drive their day-to-day growth on Amazon by leveraging their proprietary technology, Catapult. Catapult optimizes ecommerce strategy and sales by providing detailed analytics of marketing campaigns' results across all channels highlighting keyword performance, SOV against competitors, consumer shopping trends and more, all with the ability to adjust strategy in real time to improve budget allocations for effectiveness.
Front Row將與威拉及其品牌合作，利用其專有技術Catapult來推動他們在亞馬遜的日常增長。Catapult 通過對所有渠道的營銷活動結果進行詳細分析，重點分析關鍵字效果、對抗競爭對手的 SOV、消費者購物趨勢等，來優化電子商務策略和銷售，所有這些都能夠實時調整策略以改善預算分配以提高有效性。
Front Row CEO Yuriy Boykiv said, "By leveraging this technology, we'll unlock new opportunities for Wella and its brands, enhancing their presence in the digital marketplace. Together, we're poised to achieve remarkable success."
Front Row首席執行官尤里·博伊基夫說：“通過利用這項技術，我們將爲威拉及其品牌開啓新的機會，增強他們在數字市場中的影響力。我們齊心協力，有望取得非凡的成功。”
Wella is expanding its services with Front Row Group, having previously engaged the agency for creative campaigns.
威拉正在擴大與Front Row Group的服務，此前曾聘請該機構開展創意活動。
"We're excited to grow our partnership with Front Row Brands to drive a stable of brands' growth on Amazon," said Wella North America Chief Marketing Officer Lori Pantel. "Front Row has been a great partner to date and we're looking forward to working together."
威拉北美首席營銷官洛裏·潘特爾表示：“我們很高興能夠發展與Front Row Brands的合作伙伴關係，以推動品牌在亞馬遜的穩定增長。”“迄今爲止，Front Row一直是很好的合作伙伴，我們期待着合作。”
About Front Row
關於前排
Front Row Marketing Group builds strategies that elevate brands with a key focus on Amazon acceleration, e-commerce management, influencer marketing, and social commerce. Leveraging a suite of capabilities and our proprietary technology Catapult, Front Row designs, markets, distributes, and accelerates brands on a global scale. With offices in New York; San Diego; Hamburg, Germany; and Bratislava, Slovakia, Front Row consists of 400+ e-commerce professionals driving growth for over 250 clients.
Front Row Marketing Group制定了提升品牌的戰略，重點是亞馬遜加速、電子商務管理、網紅營銷和社交商務。利用一系列功能和我們的專有技術 Catapult，Front Row 在全球範圍內設計、營銷、分銷和加速品牌發展。Front Row在紐約、聖地亞哥、德國漢堡和斯洛伐克布拉迪斯拉發設有辦事處，由400多名電子商務專業人員組成，推動了250多家客戶的增長。
Contact: Front Row at [email protected]
聯繫人：前排 [email protected]
SOURCE Front Row
來源 Front row
譯文內容由第三人軟體翻譯。