AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs
AI-Driven Growth Set To Strengthen Google's Ad Revenue: Goldman Sachs
Goldman Sachs analyst Eric Sheridan reiterated a Buy rating on Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) with a price target of $195.
高盛分析師埃裏克·謝里丹重申了對Alphabet Inc（納斯達克股票代碼：GOOG）（納斯達克股票代碼：GOOG）的買入評級，目標股價爲195美元。
Sheridan said Google's Marketing Live keynote outlined Alphabet's vision for its AI tools and services launch in the context of digital advertising.
謝里登說，谷歌的營銷直播主題演講概述了Alphabet在數字廣告背景下推出人工智能工具和服務的願景。
The analyst noted that Google continues to iterate on how AI can increase the performance of ad spend across Search, YouTube, Performance Max, and, increasingly, third-party platforms and inventory.
這位分析師指出，谷歌繼續迭代人工智能如何提高搜索、YouTube、Performance Max以及越來越多的第三方平台和廣告資源的廣告支出績效。
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Concerning Search, Google showcased how ads will be increasingly integrated into AI Overviews and provided some initial disclosure around how AI Overviews, more broadly, are seeing net benefits to engagement, query volume, and clicks and conversions for advertisers in initial testing vs. legacy Search results. Sheridan noted this as an initial positive proof point against some investor concerns that AI may disrupt the monetization potential of its legacy formats and platforms over the long term.
在搜索方面，谷歌展示了廣告將如何越來越多地融入人工智能概述，並初步披露了與傳統搜索結果相比，更廣泛地說，AI Overviews在初始測試中如何看待廣告商的參與度、查詢量以及點擊量和轉化率的淨收益。謝里登指出，這是一些投資者擔心人工智能可能會長期破壞其傳統格式和平台的貨幣化潛力的初步積極證據。
Concerning digital and streaming video, this keynote and Google's recent Brandcast Upfront event showcased how Google plans to leverage its scale and position to capitalize on evolving consumer habits and the rise of creator content to introduce new solutions for advertisers.
關於數字和流媒體視頻，本次主題演講和谷歌最近的Brandcast Upfront活動展示了谷歌計劃如何利用其規模和地位，利用不斷變化的消費者習慣和創作者內容的興起爲廣告商推出新的解決方案。
Specifically, Sheridan noted Google's recent announcements around new video ad formats, 3P distribution deals through DV 360, unique content, and scale of users as highlighting how the company is increasingly well-positioned to capitalize on evolving streaming & digital video trends over the long term.
具體而言，謝里登指出，谷歌最近發佈的有關新視頻廣告格式、通過DV360進行的3P分銷協議、獨特內容和用戶規模的公告凸顯了該公司如何處於越來越有利的地位，可以長期利用不斷變化的流媒體和數字視頻趨勢。
As outlined in Sheridan's recently updated 10 Internet Themes for 2024, digital advertising is one of the few subsectors with his coverage where AI is seeing early adoption and monetization.
正如Sheridan最近更新的《2024年10個互聯網主題》中所概述的那樣，數字廣告是他報道的爲數不多的可以及早採用人工智能並實現盈利的子行業之一。
Against this backdrop, Sheridan noted Alphabet is well positioned to capitalize on the theme of AI in the longer term, given its leading AI capabilities, infrastructure advantage, and benefits of scale concerning both users and advertisers to deploy new AI tools & services over the medium term.
在此背景下，謝里登指出，鑑於Alphabet領先的人工智能能力、基礎設施優勢以及用戶和廣告商在中期部署新的人工智能工具和服務的規模優勢，Alphabet完全有能力長期利用人工智能的主題。
Sheridan remained constructive in the mix of Alphabet's business and operating profile in the coming years.
未來幾年，謝里登對Alphabet的業務和運營狀況保持建設性態度。
Price Action: GOOGL shares traded lower by 1.11% at $175.88 at the last check Wednesday.
價格走勢：谷歌股價在週三的最後一次支票中下跌1.11％，至175.88美元。
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Photo: Shutterstock
照片：Shutterstock
譯文內容由第三人軟體翻譯。