Why Is Shopify Stock Trading Higher On Wednesday?
Why Is Shopify Stock Trading Higher On Wednesday?
Shopify Inc (NYSE:SHOP) shares are trading higher after Goldman Sachs analyst Gabriela Borges upgraded the stock from Neutral to Buy and raised its price target from $67 to $74.
高盛分析師加布裏埃拉·博爾赫斯將該股從中性上調至買入並將目標股價從67美元上調至74美元后，Shopify Inc（紐約證券交易所代碼：SHOP）股價走高。
Borges noted that Shopify is down 23% year-to-date (versus Nasdaq +14%) due to an investment cycle weighing on margin expansion in 2024 and more mixed consumer spending data points.
博爾赫斯指出，由於投資週期打壓了2024年的利潤擴張以及更多喜憂參半的消費者支出數據點，Shopify今年迄今下跌了23％（納斯達克上漲了14％）。
Over the medium term, Shopify expects its incremental marketing activities to drive meaningful returns after diversifying from paid search in 2023.
從中期來看，Shopify預計，在2023年從付費搜索實現多元化之後，其增量營銷活動將帶來可觀的回報。
Also Read: Shopify Stock Plunges After Q1 Print As Sale Of Logistics Business Weigh
另請閱讀： 由於物流業務銷售的壓力，Shopify股票在第一季度印刷後暴跌
The analyst noted that the majority of the marketing uptick is tied to performance marketing, with an average payback of 18 months (vs. 18-24 months prior).
該分析師指出，大部分營銷增長與績效營銷有關，平均回報率爲18個月（相比前18-24個月）。
Borges said that over the long term, Shopify continues to invest in large adjacencies that can drive step-function changes in the addressable market, including point of sale (POS), B2B eCommerce, and International.
博爾赫斯說，從長遠來看，Shopify將繼續投資大型鄰接項目，這些鄰接項目可以推動潛在市場的階梯功能變化，包括銷售點（POS）、B2B電子商務和國際市場。
Given Shopify's significant technology moat in eCommerce software and share gain across eCommerce cycles, the analyst noted these investments will drive more durable revenue growth at scale.
鑑於Shopify在電子商務軟件中的重要技術護城河以及電子商務週期中的份額增長，分析師指出，這些投資將推動更持久的大規模收入增長。
As such, he recommended buying the stock after year-to-date underperformance.
因此，他建議在年初表現不佳之後買入該股。
If Shopify successfully converts investments to growth, the analyst noted a path to 42x 2026 FCF of $1.75 per share, which drives the $74 price target.
分析師指出，如果Shopify成功地將投資轉化爲增長，則有望達到2026年42倍的每股1.75美元，這將推動74美元的目標股價。
SHOP Price Action: Shopify shares traded higher by 3.91% at $29.22 at last check Wednesday.
商店價格走勢：在週三的最後一次檢查中，Shopify股價上漲3.91％，至29.22美元。
Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。