Anheuser-Busch InBev's Kona Big Wave Partners With Street League Skateboarding: For 'Fans Who Live And Breathe The Aloha Spirit'
Anheuser-Busch InBev's Kona Big Wave Partners With Street League Skateboarding: For 'Fans Who Live And Breathe The Aloha Spirit'
The world's largest competitive skateboarding league has partnered with Kona Big Wave, a leading premium beer brand founded in 1994 and now owned by one of the largest beer companies in the world.
全球最大的競技滑板聯盟已與Kona Big Wave合作。Kona Big Wave是一家領先的高端啤酒品牌，成立於1994年，現在歸全球最大的啤酒公司之一所有。
What Happened: Kona Big Wave, which is owned by Anheuser-Busch InBev (NYSE:BUD) is partnering with the Street League Skateboarding.
發生了什麼：安海斯-布希英博（紐約證券交易所代碼：BUD）旗下的Kona Big Wave正在與街頭聯盟滑板運動合作。
The partnership will include fan experiences, brand integrations, unique skate content and more to help champion skateboarding and the growth of SLS.
該合作伙伴關係將包括粉絲體驗、品牌整合、獨特的滑板內容等，以幫助滑板運動冠軍和SLS的發展。
"Kona Big Wave's unwavering commitment to community and authenticity mirrors our drive to propel skateboarding to unprecedented levels worldwide," Thrill One Sports & Entertainment CEO Matt Cohn said. "By uniting with a brand that shares our passion and vision, it allows us to craft even more dynamic experiences for our fans and offer unparalleled support to our athletes.
Thrill One體育與娛樂首席執行官馬特·科恩說：“Kona Big Wave對社區和真實性的堅定承諾反映了我們推動全球滑板運動達到前所未有水平的努力。”“通過與一個與我們有着共同激情和願景的品牌合作，它使我們能夠爲球迷打造更具活力的體驗，併爲我們的運動員提供無與倫比的支持。
Cohn said the partnership will help foster connections, elevate the collective culture and amplify the skateboarding community.
科恩說，該夥伴關係將有助於促進人際關係，提升集體文化並擴大滑板社區。
SLS UFC APEX, set for May 25, will serve as the kickoff for the partnership. SLS UFC APEX is the fourth of eight events on the 2024 SLS Championship Tour, which includes four international majors and the SLS Super Crown World Championship.
定於5月25日舉行的SLS UFC APEX將作爲合作伙伴關係的拉開序幕。SLS UFC APEX是2024年SLS冠軍巡迴賽八項賽事中的第四項，其中包括四項國際大滿貫賽和SLS超級皇冠世界錦標賽。
"Kona Big Wave has always been beloved for its authentic connection to our community," Anheuser-Busch VP of Partnerships Matthew Davis said. "This same community-first mindset is at the heart of skate culture. Our partnership with SLS will help us to celebrate skaters and their fans."
安海斯-布希合作伙伴關係副總裁馬修·戴維斯說：“Kona Big Wave一直因其與我們社區的真實聯繫而備受喜愛。”“同樣的社區至上的心態是滑板文化的核心。我們與SLS的合作將幫助我們慶祝滑冰運動員及其粉絲。”
As part of the partnership Kona Big Wave and SLS will launch grassroots activations and local initiatives using the "Bring the Aloha" slogan, which was used as a marketing campaign by the beer company previously.
作爲合作伙伴關係的一部分，Kona Big Wave和SLS將使用 “Bring the Aloha” 口號發起基層活動和地方舉措，該啤酒公司此前曾將該口號用作營銷活動。
"The collaboration will shine a spotlight on SLS athletes and fans who live and breathe the Aloha spirit," the companies said.
兩家公司表示：“此次合作將聚焦生活和呼吸阿羅哈精神的SLS運動員和球迷。”
Related Link: Tony Hawk Turned Down An 'Unreal' Check For A Skateboarding Game In The '90s: How The 'Gamble' Paid Off
相關鏈接：託尼·霍克拒絕了90年代滑板遊戲的 “虛幻” 支票：“賭博” 如何獲得回報
Why It's Important: SLS is one of the fastest growing sports in the world according to the company.
爲何重要：據該公司稱，SLS是世界上發展最快的體育項目之一。
Impressions for the sports league are up 128% year-over-year and social media followers are up 349% year-over-year.
體育聯盟的曝光量同比增長128％，社交媒體關注者同比增長349％。
Viewership for the most recent SLS San Diego Finals in April 2024 was up 75% year-over-year from the April 2023 SLS Chicago Finals event. SLS events are exclusively broadcast on Rumble (NASDAQ:RUM).
與2023年4月的SLS芝加哥總決賽相比，2024年4月的最新SLS聖地亞哥總決賽的收視率同比增長了75％。SLS賽事在Rumble（納斯達克股票代碼：RUM）上獨家播出。
Kona Big Wave was previously known as Pacific Golden Ale. The beer was launched in 1995 by Kona Brewing Company.
Kona Big Wave 以前被稱爲太平洋金啤酒。這種啤酒由科納釀造公司於1995年推出。
Kona Brewing Company was part of a 2020 merger between Anheuser-Busch InBev and Craft Brew Alliance. As part of the transaction, AB InBev sold the Hawaiian operations of the beer company.
Kona Brewing Company是安海斯-布希英博和精釀啤酒聯盟2020年合併的一部分。作爲交易的一部分，百威英博出售了這家啤酒公司在夏威夷的業務。
Photo: Shutterstock
照片：Shutterstock
譯文內容由第三人軟體翻譯。