Reddit CEO Touts AI, Ads, Accelerated Growth Among Daily Active Users
Reddit CEO Touts AI, Ads, Accelerated Growth Among Daily Active Users
At the JPMorgan TMC Conference, Reddit CEO Steve Huffman shared strategic updates and growth prospects.
在摩根大通TMC會議上，Reddit首席執行官史蒂夫·霍夫曼分享了最新戰略和增長前景。
Here are the key takeaways for investors.
以下是投資者的主要收穫。
Data Licensing and Partnerships Expansion At Reddit
Reddit 的數據許可和合作夥伴關係擴展
Reddit is expanding its data licensing, positioning itself as a key source of human-generated content for search engines and chatbots.
Reddit 正在擴大其數據許可，將自己定位爲搜索引擎和聊天機器人人工生成內容的關鍵來源。
The recent partnership with OpenAI, similar to a previous Google deal, allows OpenAI access to Reddit's data API and integrates AI tech into Reddit. Concerns about reduced traffic are mitigated by Reddit's faster-than-expected growth in 2023, especially from logged-out users.
最近與OpenAI的合作與谷歌之前的協議類似，允許OpenAI訪問Reddit的數據API，並將人工智能技術集成到Reddit中。2023年Reddit的增長快於預期，尤其是註銷用戶的增長，緩解了人們對流量減少的擔憂。
Ad Market Strength, User Growth & Platform Quality
廣告市場實力、用戶增長和平台質量
Reddit's strong first quarter was driven by improvements in the ad market and its ad tech initiatives. Management credits both factors equally. Reddit follows successful platforms in enhancing ad tech, expecting sustained growth.
Reddit第一季度的強勁表現是由廣告市場的改善及其廣告技術舉措推動的。管理層對這兩個因素的評價是相同的。Reddit遵循成功的平台來增強廣告技術，預計會持續增長。
Related: Reddit's Enhanced Advertising Tools Drive 'Sizable Upside': JPMorgan
相關信息：Reddit的增強型廣告工具推動了 “可觀的上升空間”：摩根大通
Reddit's daily active users (DAU) have accelerated over the past four quarters due to product quality improvements and faster web performance. Favorable Google algorithm changes have also increased logged-out users.
由於產品質量的提高和網絡性能的加快，Reddit的每日活躍用戶（DAU）在過去四個季度中有所增加。谷歌算法的有利變化也增加了註銷用戶。
Management emphasizes sustainable growth by improving platform performance rather than forcing logins.
管理層強調通過提高平台性能而不是強制登錄來實現可持續增長。
Reddit's Path Ahead
Reddit 的前進之路
- Impact of Google AI Search Changes: Reddit expects to benefit as AI-generated content becomes more common, with a premium placed on its human-generated content.
- On-Platform Search Improvements: Reddit is enhancing its search capabilities to connect users with relevant content. With half of new users conducting a search in their first session, this is a significant priority.
- Developer Platform Expansion: Reddit plans to expand its Developer Platform, moving beyond current testing to over 1,000 developers on the waitlist, fostering innovation and enhancing the user experience.
- 谷歌人工智能搜索變化的影響：隨着人工智能生成的內容變得越來越普遍，Reddit預計將從中受益，其人工生成內容將受到高度重視。
- 平台搜索改進：Reddit正在增強其搜索功能，以將用戶與相關內容聯繫起來。由於有一半的新用戶在第一次會話中進行搜索，這是一個重要的優先事項。
- 開發者平台擴展：Reddit計劃擴展其開發者平台，將目前的測試擴展到候補名單上的1,000多名開發者，促進創新並增強用戶體驗。
Reddit's strategic initiatives in data licensing, ad tech, user growth, and platform quality, along with its proactive partnerships and developer platform expansion, position the company for continued growth. Investors should watch these developments as Reddit leverages its unique strengths for future success.
Reddit 在數據許可、廣告技術、用戶增長和平台質量方面的戰略舉措，以及其積極的合作伙伴關係和開發者平台擴展，爲公司的持續增長奠定了基礎。投資者應該關注這些發展，因爲Reddit利用其獨特的優勢來取得未來的成功。
譯文內容由第三人軟體翻譯。