Salesforce Expands Einstein Copilot Capabilities: What's Going On With Its Stock?
Salesforce Expands Einstein Copilot Capabilities: What's Going On With Its Stock?
Salesforce Inc (NYSE:CRM) announced an expansion of Einstein Copilot features Wednesday, introducing new tools for marketers and merchants. Shares were unchanged at last check.
Salesforce Inc（紐約證券交易所代碼：CRM）週三宣佈擴大愛因斯坦Copilot的功能，爲營銷人員和商家推出新工具。上次支票時股票保持不變。
What Happened: Salesforce on Wednesday announced that its conversational AI assistant now helps businesses with daily marketing and merchandising tasks, in addition to its existing functionalities for sales and service.
發生了什麼：Salesforce週三宣佈，除了現有的銷售和服務功能外，其對話式人工智能助手現在還可以幫助企業完成日常營銷和銷售任務。
Brands can now use Salesforce's AI assistant to personalize customer engagements across marketing, commerce, sales and service. The new features include pre-built actions to simplify campaign creation by automatically generating marketing briefs, content and email campaigns.
品牌現在可以使用Salesforce的人工智能助手來個性化營銷、商務、銷售和服務方面的客戶互動。新功能包括預建的操作，可通過自動生成營銷簡報、內容和電子郵件活動來簡化活動的創建。
Einstein Copilot also helps merchandisers be more productive by simplifying commerce tasks. It streamlines storefront setup and generates personalized promotions to delight customers and drive higher conversion rates. It also surfaces insights to improve products discoverability and provides AI-powered SEO recommendations to increase revenue.
愛因斯坦·科皮洛特還通過簡化商務任務來幫助銷售人員提高生產力。它簡化了店面設置並生成個性化促銷活動，以取悅客戶並提高轉化率。它還提供見解以提高產品的可發現性，並提供人工智能驅動的SEO推薦以增加收入。
Salesforce's AI assistant also allows retailers to harmonize enterprise data with customer data to create a single view to access and leverage across the entire customer journey, allowing merchants to boost revenue and efficiency.
Salesforce的人工智能助手還允許零售商協調企業數據與客戶數據，以創建單一視圖，在整個客戶旅程中進行訪問和利用，從而使商家能夠提高收入和效率。
Salesforce also introduced Einstein Personalization, a new AI-based decision engine that allows brands to leverage real-time customer data to deliver marketing campaigns with personalized content and offers.
Salesforce還推出了愛因斯坦個性化，這是一種基於人工智能的新決策引擎，允許品牌利用實時客戶數據來提供具有個性化內容和優惠的營銷活動。
Einstein Copilot for marketers will be generally available this summer. Copilot for merchants is expected to release in beta in the fall. Data cloud for commerce will be generally available in the summer for B2B customers and in the fall for B2C customers and Einstein Personalization will be available on a restricted basis this summer.
面向營銷人員的愛因斯坦Copilot將於今年夏天正式上市。面向商家的Copilot預計將在秋季發佈測試版。電子商務數據雲將在夏季向B2B客戶正式開放，秋季將面向B2C客戶開放，愛因斯坦個性化將在今年夏天限量提供。
Salesforce is due to report its financial results for the first quarter after the market close on May 29. The company is expected to report earnings of $2.38 per share on revenue of $9.14 billion, per Benzinga Pro.
Salesforce將在5月29日收盤後公佈其第一季度的財務業績。根據Benzinga Pro的數據，該公司預計將公佈每股收益2.38美元，收入爲91.4億美元。
CRM Price Action: Salesforce shares were flat for the session, hovering around $283.75 at the time of publication, according to Benzinga Pro.
CRM價格走勢：根據Benzinga Pro的數據，Salesforce股價在該交易日持平，在發佈時徘徊在283.75美元左右。
Photo: courtesy of Salesforce.
照片：由 Salesforce 提供。
譯文內容由第三人軟體翻譯。