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Tencent Demonstrates Longstanding Dedication to Protecting and Enhancing the Value of IP at INTA's 2024 Annual Meeting

Tencent Demonstrates Longstanding Dedication to Protecting and Enhancing the Value of IP at INTA's 2024 Annual Meeting

騰訊在INTA的2024年年會上展示了對保護和提高知識產權價值的長期承諾
PR Newswire ·  05/22 20:00

ATLANTA, May 22, 2024 /PRNewswire/ -- At this week's International Trademark Association (INTA) 2024 Annual Meeting, INTA partner and Meeting sponsor Tencent joined thousands of attendees in celebrating the essential role of IP in creativity, commerce, and innovation. The company showcased how it combats intellectual property (IP) infringement across its platforms and works with global brands to create and deliver next-generation brand experiences in video games and other digital worlds.

亞特蘭大,2024年5月22日 /PRNewswire/ — 在本週的國際商標協會(INTA)2024年年會上,INTA合作伙伴兼會議贊助商騰訊與數千名與會者一起慶祝知識產權在創意、商業和創新中的重要作用。該公司展示了其如何打擊跨平台的知識產權(IP)侵權行爲,並與全球品牌合作,在電子遊戲和其他數字世界中創造和提供下一代品牌體驗。

Tencent participates in INTA's 2024 Annual Meeting "Level Up Your Brand: Harnessing the Power of Video Games for Interactive Marketing and Consumer Engagement" panel at the Innovation Marketplace.
騰訊參加了INTA在創新市場舉行的2024年年會 “提升品牌水平:利用電子遊戲的力量促進互動營銷和消費者參與” 小組討論。
[Far Left] Ross Zhang, Legal Counsel at Tencent, speaking at the Anti-Counterfeiting Roundtable [Center] Rozita Tolouey, Tencent Head of Business Development & Partnerships, North America (Left), and Jaymes Wu, Tencent Games Game Operations Manager (Right) participating in the"Level Up Your Brand: Harnessing the Power of Video Games for Interactive Marketing and Consumer Engagement"panel [Far Right] Shuru Chen, Senior Legal Counsel at Tencent, presenting at the Weixin Brand Protection Workshop
[最左] 騰訊法律顧問張羅斯在防僞圓桌會議上發表講話 [中] 騰訊北美業務發展與合作伙伴關係負責人羅茲塔·託洛伊(左)和騰訊遊戲運營經理Jaymes Wu(右)參加 “提升品牌水平:利用電子遊戲的力量促進互動營銷和消費者參與” 座談會 [最右] 高級法律顧問陳舒如在騰訊,在微信品牌保護研討會上發表演講

In addition to contributing to panel discussions alongside IP experts during the Meeting, Tencent convened a workshop series highlighting the company's efforts to protect IP through its Weixin Brand Protection Platform (BPP).

除了在會議期間與知識產權專家一起參與小組討論外,騰訊還舉辦了一系列研討會,重點介紹了該公司通過微信品牌保護平台(BPP)保護知識產權的努力。

"At Tencent, intellectual property has long served as a core driver of our businesses, supporting the development, licensing, and distribution of some of the most popular video games, TV shows, movies, and music enjoyed around the world. It is an honor to support INTA's Annual Meeting and the bringing together of the global IP community dedicated to the exchange of knowledge and best practices," said Danny Marti, Tencent Head of Public Affairs and Global Policy. "The company's IP journey has led Tencent to recently be recognized as the largest filer of trademark applications in the world, a recognition of our IP-intensive business models spanning across our technology and entertainment portfolios. IP provides the framework and incentives to develop and pursue commercial and other opportunities that enrich our lives and our communities. Tencent is committed to continuously improving IP frameworks and enhancing brand value in evolving digital worlds."

“在騰訊,知識產權長期以來一直是我們業務的核心驅動力,爲全球一些最受歡迎的視頻遊戲、電視節目、電影和音樂的開發、許可和發行提供支持。騰訊公共事務和全球政策主管丹尼·馬蒂說,很榮幸能夠支持INTA的年會以及彙集致力於交流知識和最佳實踐的全球知識產權社區。“騰訊的知識產權之旅使騰訊最近被公認爲全球最大的商標申請人,這是對我們跨越科技和娛樂產品組合的知識產權密集型商業模式的認可。知識產權爲開發和追求豐富我們的生活和社區的商業和其他機會提供了框架和激勵措施。騰訊致力於在不斷變化的數字世界中不斷改善知識產權框架並提高品牌價值。”

During the five-day event, which was attended by more than 9,650 IP stakeholders from 136 countries, Tencent's knowledge-sharing sessions included:

在這場爲期五天的活動中,來自136個國家的9,650多名知識產權利益相關者參加,騰訊的知識共享會議包括:

Level Up Your Brand: Harnessing the Power of Video Games for Interactive Marketing and Consumer Engagement

提升品牌水平:利用電子遊戲的力量進行互動營銷和消費者互動

Rozita Tolouey, Tencent Head of Business Development & Partnerships, North America, and Jaymes Wu, Tencent Games Game Operations Manager, participated alongside Holly Upgren, Polaris Senior Associate Marketing Manager – Corporate Partnerships, and Alexandre Rudoni, Allen & Overy IP & Litigation Partner.

騰訊北美業務發展與合作伙伴關係主管羅茲塔·託洛伊和騰訊遊戲遊戲運營經理Jaymes Wu與Polaris高級副營銷經理Holly Upgren以及Allen & Overy知識產權和訴訟合夥人亞歷山大·魯多尼一起出席了會議。

The panel, moderated by World Trademark Review Managing Editor Trevor Little, highlighted the ways brands and video game developers can successfully engage consumers by integrating IP in video games. Tolouey and Wu spoke about opportunities and emerging trends in the licensing of trademarks in video games; lessons learned and considerations for video game studios and brands seeking to promote in-game branding; and the evolution of consumer marketing from static ads to interactive and immersive entertainment experiences.

該小組討論由《世界商標評論》執行編輯特雷弗·利特爾主持,重點介紹了品牌和視頻遊戲開發商如何通過將知識產權整合到電子遊戲中來成功吸引消費者。Tolouey和Wu談到了電子遊戲商標許可的機遇和新興趨勢;尋求推廣遊戲內品牌的視頻遊戲工作室和品牌的經驗教訓和注意事項;以及消費者營銷從靜態廣告到互動和沉浸式娛樂體驗的演變。

Weixin Brand Protection Workshops

微信品牌保護研討會

Shuru Chen, Senior Legal Counsel, Tencent, and Ross Zhang, Tencent Legal Counsel, hosted six dynamic workshops on the Weixin Brand Protection Platform (BPP). During the workshops, Chen and Zhang summarized Tencent's recent advances in protecting IP rights and safeguarding against illicit activity, including the advertising and sale of counterfeit goods on Weixin, Tencent's unique multifaceted communication service serving more than a billion users and bridging private and public features like direct messaging, group chats, Official Accounts, and third-party Mini-Programs.

騰訊高級法律顧問陳舒如和騰訊法律顧問張露思就微信品牌保護平台(BPP)舉辦了六場動態研討會。在研討會上,陳和張總結了騰訊最近在保護知識產權和防範非法活動方面取得的進展,包括在微信上做廣告和銷售假冒商品,騰訊爲超過十億用戶提供服務的獨特的多方面通信服務,以及連接直接消息、群聊、官方賬戶和第三方小程序等私人和公共功能。

Chen and Zhang also spoke about Weixin's use of innovative solutions, increased proactive measures, and enhanced enforcement tools to help minimize and deter prohibited activity across the platform's private and public features. They shared the latest BPP enforcement data with an audience of trade association representatives, content creators, rightsholders, and policy experts, underscoring how effective Tencent's approach to IP protection has been in reducing bad actors' misuse of the platform and demonstrating why so many of the world's leading brands choose to leverage Weixin as a vital channel for engaging directly with consumers.

陳和張還談到了微信使用創新的解決方案、加強的主動措施和增強的執法工具,以幫助最大限度地減少和阻止跨平台私人和公共功能的違禁活動。他們與行業協會代表、內容創作者、版權持有人和政策專家分享了最新的BPP執法數據,強調了騰訊的知識產權保護方法在減少不良行爲者濫用平台方面的有效性,並說明了爲什麼這麼多世界領先品牌選擇利用微信作爲直接與消費者互動的重要渠道。

Anti-Counterfeiting Roundtable

防僞圓桌會議

Tencent joined leading brands, IP owners, experts, and government officials at INTA's Anti-Counterfeiting Workshop. The discussion explored the complexities of anti-counterfeiting strategies; new opportunities for IP owners, governments, and enforcement agencies to collaborate across jurisdictions; the latest tools and techniques to help identify and track counterfeit goods online and offline; and proven IP enforcement measures in cases involving artificial intelligence and the metaverse.

騰訊與領先品牌、知識產權所有者、專家和政府官員一起參加了INTA的防僞研討會。討論探討了防僞策略的複雜性;知識產權所有者、政府和執法機構跨司法管轄區合作的新機會;幫助識別和跟蹤線上和線下假冒商品的最新工具和技術;以及涉及人工智能和元宇宙的案件中行之有效的知識產權執法措施。

Over the course of the Meeting, Tencent also welcomed attendees to an opening reception that included opportunities to learn how the company's innovative digital platforms, including Weixin and WeChat, connect users to content and services and its global role as a creator, distributor, and licensor of high-quality entertainment for the hundreds of millions of people who use Tencent Video, Tencent Music, and Tencent Games.

在會議期間,騰訊還歡迎與會者參加開幕酒會,包括有機會了解該公司的創新數字平台,包括微信和微信,如何將用戶與內容和服務聯繫起來,以及騰訊作爲爲使用騰訊視頻、騰訊音樂和騰訊遊戲的數億用戶提供高質量娛樂的創作者、分銷商和許可人的全球角色。

To learn more about Tencent's presence at INTA 2024, please visit:

要了解有關騰訊參加 INTA 2024 的更多信息,請訪問:

About Tencent

騰訊簡介

Tencent is a global technology and entertainment company, connecting users to unparalleled content and services through innovative platforms. WeChat and Weixin serve over one billion people globally, helping this community connect with family, friends, and their favorite brands and merchants. Tencent Video and Tencent Music deliver the best in TV, cinema, sports, and music to millions worldwide, and Tencent Games has developed and published some of the world' most popular video games. Tencent joins INTA members in celebrating the important role of IP in supporting creativity, innovation, and enterprise. Tencent is a proud supporter of the 146th Annual Meeting.

騰訊是一家全球科技和娛樂公司,通過創新平台將用戶與無與倫比的內容和服務聯繫起來。微信和微信爲全球超過十億人提供服務,幫助這個社區與家人、朋友以及他們最喜歡的品牌和商家建立聯繫。騰訊視頻和騰訊音樂爲全球數百萬人提供最好的電視、電影、體育和音樂,騰訊遊戲開發併發行了一些世界上最受歡迎的視頻遊戲。騰訊與INTA成員一起慶祝知識產權在支持創意、創新和企業方面的重要作用。騰訊很榮幸能支持 146第四 年度會議。

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