DE-AGING TECHNOLOGY REUNITES RACHEL YANKEY OBE WITH HER NINE-YEAR-OLD SELF TO SPARK A DEBATE ABOUT CONFIDENCE
DE-AGING TECHNOLOGY REUNITES RACHEL YANKEY OBE WITH HER NINE-YEAR-OLD SELF TO SPARK A DEBATE ABOUT CONFIDENCE
GATORADE RESEARCH REVEALS 40% OF TEEN GIRLS LACK CONFIDENCE IN SPORT*
佳得乐研究显示，40% 的少女对运动缺乏信心*
LONDON, May 21, 2024 /PRNewswire/ -- Today, as the world anticipates the UEFA Women's Champions League Final in Bilbao, Spain, Gatorade research* reveals 40% of teen girls lack confidence in sport, a key driver to the athletes of tomorrow dropping out of sports. As part of its commitment to help 2.5 million teens worldwide access the transformative power of sport by 2030, Gatorade confronts the issue of confidence by unveiling an emotive film where former England footballer, Rachel Yankey OBE, talks confidence with a version of her younger self, created using de-aging technology.
伦敦，2024年5月21日 /PRNewswire/ — 今天，当全世界都在期待在西班牙毕尔巴鄂举行的欧洲女子冠军联赛决赛时，佳得乐的研究*显示，40％的少女对体育缺乏信心，这是明天运动员退出体育运动的关键驱动力。作为到2030年帮助全球250万青少年获得体育变革力量的承诺的一部分，佳得乐推出了一部激动人心的影片，在这部影片中，前英格兰足球运动员雷切尔·扬基OBE用她年轻的自我形象讲述了自信，该影片使用抗衰老技术创作的年轻自我。
The film addresses issues that impact confidence such as gender inequality in teen football, social media scrutiny on girls, and a lack of female coaches. It captures Yankey meeting her 9-year-old self, who she called Ray. As a child, Yankey cut off her hair, and pretended to be a boy, so she could play football. Yankey admits 'Ray' made her feel 'free', undeterred by challenges like exclusion from boy's teams.
影片探讨了影响信心的问题，例如青少年足球中的性别不平等、社交媒体对女孩的审查以及缺乏女教练。它记录了 Yankey 遇见她 9 岁的自己，她称她为 Ray。小时候，Yankey 剪掉了头发，假装自己是个男孩，这样她就可以踢足球了。Yankey承认，“雷” 让她感到 “自由”，不受排斥在男队之外等挑战的阻碍。
Yankey talks with her younger self, recalling her determination to play football despite male players' objections. The story then unfolds with interviews between Yankey and three young female players from today, each revealing they are treated differently because they play football and talking about the impact on their confidence to stay and play football. Despite there being more girls playing football today than ever before, they are still facing the same issues Yankey did when she was eight years old, in the 1980s.
洋基与年轻的自己交谈，回忆起尽管有男球员的反对，但她还是决心踢足球。然后，故事以Yankey和三名年轻女球员的采访展开，他们都透露了她们因为踢足球而受到的待遇不同，并谈到了这会对她们留下来踢足球的信心产生的影响。尽管今天踢足球的女孩比以往任何时候都多，但她们仍然面临着与Yankey在1980年代八岁时相同的问题。
Speaking about the Rachel Meets Ray film, created by Gatorade, former England Lioness and Arsenal Women's player, Rachel Yankey OBE says, "I want this film to send a message that there is still a long way to go before we have complete equity across football for women and men. Talking to my 9-year-old-self left me speechless and brought home the pride I have in my younger self. Ray made me feel free. She was undeterred by what anybody else thought of her, and I think it was this resilience within myself that I hope I can pass on to today's young footballers."
在谈到由前英格兰母狮队和阿森纳女子队球员佳得乐制作的《瑞秋遇见雷》电影时，雷切尔·扬基OBE说：“我希望这部电影传达一个信息，即要在足球领域实现男女完全平等，还有很长的路要走。和我 9 岁的孩子说话让我无言以对，带回了我对年轻自我的自豪感。Ray 让我感到自由。她并没有被其他人对她的看法所吓倒，我认为我希望我能将自己内在的这种韧性传递给当今的年轻足球运动员。”
To make a positive change, Gatorade will bring global legends Rachel Yankey OBE, Laia Aleixandri (current Manchester City and Spain International), and Fernando Llorente (former Athletic Bilbao and Spain International) to talk about how to keep self-esteem and confidence high with the final girls' teams of Gatorade 5v5 tournament at the UEFA's Women's Champion's League finals this weekend in Bilbao.
为了做出积极的改变，佳得乐将邀请全球传奇人物雷切尔·扬基OBE、莱亚·阿莱克桑德里（现为曼城和西班牙国际）和费尔南多·略伦特（前毕尔巴鄂竞技和西班牙国际队）在本周末在毕尔巴鄂举行的欧足联女子冠军联赛决赛中与佳得乐5v5锦标赛的最后一支女子队讨论如何保持高自尊心和信心。
Gatorade 5v5 is an annual global football tournament for 14–16-year-olds, which promotes equal opportunities for young talent. Now in its seventh year, it continues to inspire and fuel the next generation of athletes, building their confidence and offering unique sporting opportunities. The tournament, unique in structure, includes an all-female contest at the UEFA Women's Champions League Final in Bilbao, Spain.
佳得乐5v5是一年一度的全球足球锦标赛，面向14-16岁的年轻人，旨在促进年轻人才的平等机会。现已进入第七个年头，它继续激励和激励下一代运动员，建立他们的信心并提供独特的运动机会。该锦标赛结构独特，包括在西班牙毕尔巴鄂举行的欧足联女子冠军联赛决赛中进行的一场全女子比赛。
Since its inception, Gatorade 5v5 tournament has provided over 126,000 young athletes worldwide with positive sporting experiences. This year, 13 countries across Latin America, Asia, Middle East, and Europe will participate across all tournaments, with an estimated 26,000 teenagers - 11,000 more than in 2023.
自成立以来，佳得乐5v5锦标赛已为全球超过12.6万名年轻运动员提供了积极的运动体验。今年，拉丁美洲、亚洲、中东和欧洲的13个国家将参加所有锦标赛，估计有26,000名青少年，比2023年增加了11,000人。
Speaking about the Rachel Meets Ray film, VP of Marketing at Gatorade, Bart LaCount said, "The Rachel meets Ray film tackles the gender barriers that still exist in football and impact the confidence of girls to play and stay in football. No girl should grow out of her confidence. So, to inspire and motivate teens we will be taking global legends of the game to the 5v5 tournament final in Bilbao, whose role will be to fuel the athletes of tomorrow with confidence."
佳得乐营销副总裁巴特·拉康特在谈到雷切尔·遇见雷的电影时说：“雷切尔遇见雷的电影解决了足球中仍然存在的性别障碍，影响了女孩踢足球和继续踢足球的信心。任何女孩都不应失去自信。因此，为了激励和激励青少年，我们将带领全球游戏传奇人物进入毕尔巴鄂的5v5锦标赛决赛，他们的作用将是充满信心地为明天的运动员加油。”
Visit Gatorade's Confidence Coaches Hub at fueltomorrow.com/ConfidenceCoaches to learn how to keep confidence high and watch the Rachel Meets Ray film.
访问佳得乐的信心教练中心，网址为 fueltomorrow.com/confidenceC 学习如何保持高度的信心并观看 Rachel Meets Ray 的电影。
* In Q1 2024, Gatorade conducted cross-market research which surveyed over 2,500 parents of teens aged 13-17 from Mexico, Colombia, China, Australia and The Philippines. Research undertaken by Revolt London.
* 在2024年第一季度，佳得乐进行了跨市场研究，对来自墨西哥、哥伦比亚、中国、澳大利亚和菲律宾的2500多名13-17岁青少年的父母进行了调查。伦敦起义组织进行的研究。
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
关于百事可乐
全球 200 多个国家和地区的消费者每天享受百事可乐产品的次数超过 10 亿次。百事可乐在2023年创造了超过910亿美元的净收入，这得益于包括Lay's、Doritos、Cheetos、佳得乐、百事可乐、Mountain Dew、Quaker和SodaStream在内的补充饮料和方便食品产品组合。百事可乐的产品组合包括各种令人愉悦的食品和饮料，包括许多标志性品牌，每个品牌的年零售额估计超过10亿美元。
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit , and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
指导百事可乐是我们的愿景，即通过赢得 pep+（PepsiCo Positive）成为饮料和方便食品领域的全球领导者。pep+ 是我们的端到端战略转型，它将可持续发展和人力资本置于我们如何通过在地球边界内运营以及激发地球和人类的积极变化来创造价值和增长的中心。欲了解更多信息，请访问 ，然后继续 X (Twitter)， Instagram， Facebook，以及 领英 @PepsiCo。
Video:
视频：
SOURCE Gatorade
来源 Gatorade
译文内容由第三方软件翻译。