Earnings Call Summary | Niu Technologies(NIU.US) Q1 2024 Earnings Conference
Earnings Call Summary | Niu Technologies(NIU.US) Q1 2024 Earnings Conference
The following is a summary of the Niu Technologies (NIU) Q1 2024 Earnings Call Transcript:
以下是牛科技（NIU）2024年第一季度業績電話會議記錄的摘要：
Financial Performance:
財務業績：
Niu Technologies reported Q1 2024 sales volume of 129,000 units, marking a year-over-year increase of 37%.
Total revenue achieved was RMB504.7 million, reflecting a 21% rise compared to the same period last year.
In China, a rise in sales volume led to a 28.8% increase in scooter revenue.
Gross margin in Q1 did not see significant improvement due to changes in sales policies and bearing marketing expenses.
Niu Technologies報告稱，2024年第一季度的銷量爲12.9萬輛，同比增長37％。
實現的總收入爲人民幣5.047億元，與去年同期相比增長了21％。
在中國，銷量的增長使踏板車收入增長了28.8％。
由於銷售政策的變化和營銷費用的承擔，第一季度的毛利率沒有顯著改善。
Business Progress:
業務進展：
A successful launch of the NXT model contributed to 25% of total sales revenue in the China market this quarter.
Global growth strategies are in effect, partnering with leading retailers to expand to over 1,200 locations worldwide.
Expansion of sales channels in both physical stores and online platforms have taken place.
The introduction of a female-focused scooter, the U1E, accounted for 12% of total sales volume.
The company expects growth in Q2, supported by new products and channel improvements.
The company is on schedule to achieve their sales volume target of over 1 million units in 2024.
NXT車型的成功推出爲本季度中國市場總銷售收入的25％做出了貢獻。
全球增長戰略已生效，與領先零售商合作，將業務擴展到全球1,200多個地點。
實體店和在線平台的銷售渠道均已擴大。
以女性爲中心的踏板車U1E的推出佔總銷量的12％。
該公司預計，在新產品和渠道改善的支持下，第二季度將實現增長。
該公司計劃在2024年實現超過100萬輛的銷量目標。
More details: Niu Technologies IR
更多詳情： 牛科技 IR
Tips: For more comprehensive details, please refer to the IR website. The article is only for investors' reference without any guidance or recommendation suggestions.
提示：欲了解更多詳情，請訪問投資者關係網站。本文僅供投資者參考，不構成任何投資建議。
譯文內容由第三人軟體翻譯。