Olson Zaltman's ViZual Listening Provides a New Lens for Viewing Social Media
Olson Zaltman's ViZual Listening Provides a New Lens for Viewing Social Media
PITTSBURGH, May 20, 2024 /PRNewswire/ -- Olson Zaltman announces the launch of a new capability, viZual Listening, in partnership with Dr. Michael Mulvey of University of Ottawa's Telfer School of Management and Dr. Christopher Belanger of Belanger Analytics. viZual Listening leverages Olson Zaltman's 25+ years of experience capturing and understanding metaphors to understand relevant social media conversations.
匹茲堡，2024年5月20日 /PRNewswire/ — 奧爾森·扎爾特曼宣佈與渥太華大學特爾弗管理學院的邁克爾·穆維博士和Belanger Analytics的克里斯托弗·貝蘭格博士合作推出一項名爲VizUAL Listening的新功能。VizUAL Listening利用奧爾森·扎爾特曼在捕捉和理解隱喻方面超過25年的經驗來理解相關的社交媒體對話。
They say a picture is worth a thousand words, and science tells us we think in metaphors. As Digital Anthropologists, Olson Zaltman goes beyond just counting brand mentions, and analyzes the metaphors and imagery people use in social media conversations -- from their symbolic language to photos, videos, GIFs and memes. The patterns in those metaphors help companies and brands read the mind of the market. viZual Listening provides companies and brands the context, insight and inspiration needed for creating messages and posts, and addressing pain points to touch the hearts of consumers.
他們說一張照片勝過千言萬語，科學告訴我們我們用隱喻來思考。作爲數字人類學家，奧爾森·扎爾特曼不僅僅計算品牌提及次數，還分析了人們在社交媒體對話中使用的隱喻和圖像——從他們的象徵性語言到照片、視頻、GIF和模因。這些比喻中的模式有助於公司和品牌解讀市場思想。VizUAL Listening 爲公司和品牌提供了創建信息和帖子以及解決觸動消費者心靈的痛點所需的背景、見解和靈感。
"Olson Zaltman has always been a leader in getting to deeper consumer insights through metaphor, imagery and emotion. We're now the first to be able to deeply understand what people are saying on social media through interpreting the metaphors, imagery and emotion that drive those conversations," said Olson Zaltman CEO Lindsay Zaltman. "Social media is a virtual town square where cultural conversations are happening and viZual Listening gives our clients a unique way to listen in."
“在通過隱喻、意象和情感獲得更深入的消費者洞察方面，奧爾森·扎爾特曼一直是領導者。我們現在是第一個能夠通過解釋推動對話的隱喻、圖像和情感來深刻理解人們在社交媒體上所說話的人。” 奧爾森·扎爾特曼首席執行官林賽·扎爾特曼說。“社交媒體是一個虛擬的城市廣場，在這裏進行文化對話，VizUAL Listening爲我們的客戶提供了一種獨特的傾聽方式。”
To learn more about viZual Listening and discuss capabilities contact Abby Rendin at [email protected].
要了解有關 VizUAL Listening 的更多信息並討論功能，請聯繫 Abby Rendin，網址爲 [電子郵件保護]。
About Olson Zaltman
Olson Zaltman is a research based consultancy founded by Dr. Gerald Zaltman from Harvard Business School and Dr. Jerry Olson from Penn State University. They have used their pioneering methodology, the Zaltman Metaphor Elicitation Technique (ZMET), to develop consumer insights and strategies for Fortune 100 companies globally.
關於奧爾森·扎爾特曼
奧爾森·扎爾特曼是一家以研究爲基礎的諮詢公司，由哈佛商學院的傑拉爾德·扎爾特曼博士和賓夕法尼亞州立大學的傑裏·奧爾森博士創立。他們使用了自己的開創性方法，即扎爾特曼隱喻引出技術（ZMET）），爲全球財富100強公司制定消費者洞察力和戰略。
SOURCE Olson Zaltman
來源 Olson Zaltman
譯文內容由第三人軟體翻譯。