Recently, the “Market Evolution and Exploring the True Value of Intermediaries - 5th Insurance Intermediary Development Summit” hosted by “Today's Insurance”, a well-known self-media outlet in the insurance industry, was held in Beijing. A number of insurance industry supervisory leaders, industry experts, and insurance company leaders gathered to discuss the true positioning and value of insurance intermediaries in the context of high-quality transformation. The “2024 Today · Insurance Intermediary List” was simultaneously announced at the conference, and Shuidi Insurance won the “Insurance Intermediary Influential Brand of the Year” award.

Ran Wei, partner of Shuidi Company and general manager of Shuidi Insurance, was invited to attend the conference and deliver a keynote speech. Ran Wei believes that technology is the ultimate solution for improving efficiency in the insurance industry. Using new productivity such as large models, individual service capabilities can be quickly and on a large scale to improve the efficiency of the entire insurance industry chain.

“Water Drop Microshadow” creates a personal IP in one stop to help agents improve service efficiency

Ran Wei said that the use of new media formats such as short videos to conduct insurance exhibitions has become a prominent industry trend. Traditional offline visits reach a very limited number of users every day, probably only in single digits, but with the help of new media platforms, the customer base can be expanded to thousands or even tens of thousands in a short period of time.

Building an insurance IP can greatly reduce the marginal cost of the exhibition industry. In particular, with the power of new productivity such as AI and large models, batch video production can be realized, thereby greatly improving the efficiency and quality of content output. Taking Water Drop Insurance as an example, a new media matrix with multiple platforms including Xiaohongshu, Douyin, and video accounts has been set up. Customer acquisition capabilities have been systematically improved, and teams of about 10 people can even leverage hundreds of millions of yuan in annual premiums.

However, for insurance brokers, it is more difficult to achieve consistent high-quality video output due to limited time and energy limitations and poor content production efficiency. Therefore, Shuidi has specially launched the digital brand “Shuidi Weiying”, which is committed to helping agents create exclusive IPs throughout the process and tailor IP construction solutions from 0-1.

“Water Drop Shadow” can not only provide agents with digital alienation, quickly generate natural and realistic digital human broadcast videos, but also provide full-cycle operation assistance services from video creation to dissemination, helping insurance brokers solve the pain points of lack of ideas, time-consuming editing, lack of time, and lack of understanding of operation when trying to create personal IP. In the account construction stage, the “Water Drop Weiying” professional digital IP operation team will give suggestions on account and character settings; provide platform rules and operation guidance during the development stage; form a unique content style through hot topics during the development stage; and provide marketing and traffic support in the mature stage.

Currently, “Water Drop Microshadow” and its digital operation project have been applied in various businesses such as Water Drop Insurance and the “offline high-end insurance intermediary service brand” Water Drop Star. Closed beta data shows that with the help of “Water Drop Shadow”, the agent's video marketing efficiency has increased by more than 95%, and the exhibition efficiency has increased by 30%.

Self-developed “water drop water protection model” to open up space for high quality and efficiency improvement of the entire insurance service chain

The digitalization process in the insurance industry has experienced informatization and online, and has now ushered in an era of digital intelligence. With the development of new technologies such as big models, it has had a profound impact on the insurance industry. Ran Wei explained that since its inception, Shuidi has paid great attention to scientific and technological innovation. It invests about 300 million yuan in R&D every year, and has applied for dozens of technology patents in the field of AI.

The big model in the insurance field developed by Water Drop itself - the “Water Drop Water Protection Model” is now being used in closed beta. Compared to the “broad” response of the GM model, the “water drop water protection model” can give more professional, accurate, and easy-to-understand suggestions to insurance brokers and users, bringing deep empowerment and efficiency to the entire insurance service chain.

The “Water Drop Water Guard Model” has also brought a deep upgrade to the “help” of Shuidi's digital employees. “Help” is an AI insurance broker assistant launched in September 2022. After the upgrade, it can help insurance agents handle more complex tasks in the sales planning process, such as answering questions about product terms for users, screening underwriting conditions, quickly answering what products can or cannot be purchased for customers, matching suitable products according to users' needs for insurance products, etc., and can also assist in providing guidance in the purchase, renewal, and refund processes.

In terms of voice interaction, “?$#@$” is very similar to a real person, and the conversation delay time has been greatly reduced, making the experience more realistic. Furthermore, “?$#@$” has excellent service quality and attitude, and will not “get tired” or “lose control of your emotions.” Currently, the conversation time between “Help” and the customer can be as long as 30 minutes, and the service efficiency exceeds that of junior service personnel.

Furthermore, with the help of AI technology, Shuidi Insurance can better understand the insurance needs of segmented users such as patients, elderly people, and pregnant people, and work with insurance companies to promote supply-side innovation in products and customize more cost-effective insurance products for them. For example, for women, mother and child groups, Shuidi has launched “Heart Health Insurance” long-term medical insurance (female version) and “Pregnant” maternal and child insurance, as well as cost-effective insurance products such as “Xiaoqinbao No. 2” and “Worry-free Care” for the elderly and those with illnesses.

The “2024 Today · Insurance Intermediary List” was simultaneously announced at the conference, and Shuidi Insurance won the “Insurance Intermediary Influential Brand of the Year” award. Ran Wei said, “In the future, Shuidi will continue to increase investment in cutting-edge technology fields such as AI and big models, open up these advanced technologies to the industry, work with partners to improve the efficiency and quality of the industry chain, and bring users a more efficient and personalized insurance service experience.”