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Baidu Q1 Net Income Surges 22% as AI Cloud Drives Marketing Despite Sales Slowdown

Baidu Q1 Net Income Surges 22% as AI Cloud Drives Marketing Despite Sales Slowdown

儘管銷售放緩,但由於人工智能雲推動營銷,百度第一季度淨收入激增22%
鈦媒體 ·  05/18 07:25

TMTPost -- Baidu, Inc. posts mixed quarterly results as the Chinese internet giant continues to leverage artificial intelligence (AI) technology to upgrade offerings amid lackluster economic recovery.

TMTPost——百度公佈的季度業績喜憂參半,原因是這家中國互聯網巨頭在經濟復甦乏力的情況下繼續利用人工智能(AI)技術升級產品。

Credit:Baidu

Credit:Baidu

來源:百度

Baidu's revenue for the quarter ended March 31, 2024 edged up just 1% year-over-year (YoY) to RMB 31.5 billion (US$4.37 billion), slightly higher than Wall Street expected RMB31.43 billion. That is the slowest pace of revenue growth in more than a year for the Beijing-based company, compared with a 6% YoY increase in the previous quarter. Baidu Core, which accounts for more than 75% of overall revenue in the first quarter, generated RMB23.8 billion with a 4% YoY growth. Revenue from iQIYI, an online entertainment video services provider, fell 5% YoY to RMB7.9 billion.

百度截至2024年3月31日的季度收入同比僅增長1%,至315億元人民幣(合43.7億美元),略高於華爾街預期的人民幣314.3億元。這是這家總部位於北京的公司一年多來最慢的收入增長速度,而上一季度同比增長6%。百度酷睿佔第一季度總收入的75%以上,創造了238億元人民幣,同比增長4%。在線娛樂視頻服務提供商愛奇藝的收入同比下降5%,至人民幣79億元。

Despite sales slowdown, Baidu's bottom line beat estimates with much stronger growth in the March quarter. Non-GAAP net income surged 22% YoY to RMB7.01 billion, versus a 48% YoY plunge for the last quarter of 2023. Non-GAAP earnings per American depositary share (ADS) climbed 24% YoY to RMB19.91, better than expected RMB15.59, and adjusted EBITDA,or earnings before interest, taxes, depreciation, and amortization, grew 1% YoY to RMB8.24 billion with a EBITDA margin flat at 26%. Non-GAAP operating income added 4% YoY to RMB6.67 billion in the first quarter, in which RMB5.59 billion came from Baidu Core, topping analysts projected RMB5.14 billion.

儘管銷售放緩,但百度的利潤仍超出預期,3月季度的增長要強勁得多。非公認會計准則淨收入同比增長22%,至人民幣70.1億元,而2023年最後一個季度的同比下降了48%。每股美國存托股票(ADS)的非公認會計准則收益同比增長24%,至人民幣19.91元,好於預期的人民幣15.59元;調整後的息稅折舊攤銷前利潤,即扣除利息、稅項、折舊和攤銷前的收益同比增長1%,至82.4億元人民幣,息稅折舊攤銷前利潤率持平至26%。第一季度非公認會計准則營業收入同比增長4%,達到人民幣66.7億元,其中來自百度酷睿的人民幣55.9億元,超過分析師預期的人民幣51.4億元。

Baidu Core sales cooled in the beginning quarter of this year compared with a 7% YoY increase in revenue three months ago. Nevertheless, as a segment provides online marketing services and non-marketing value added services along with offerings from new AI initiatives, Baidu Core still benefited from AI push, especially AI Cloud, a full suite of cloud services and solutions, including PaaS, SaaS and IaaS and uniquely differentiated by our AI solutions. Online marketing brought RMB17 billion with a 3% YoY growth, while revenue from non-marketing services up 6% to RMB6.8 billion, driven by AI Cloud. "Baidu Core's online marketing revenue remained stable, while the end-to-end optimization of our AI technology stack continued to propel the growth of our AI Cloud revenue during the quarter," said Baidu CEO Robin Li at a statement on Thursday.

百度酷睿的銷售在今年初季度降溫,而三個月前的收入同比增長了7%。儘管如此,由於一個細分市場提供在線營銷服務和非營銷增值服務以及新的人工智能計劃提供的服務,百度酷睿仍然受益於人工智能的推動,尤其是人工智能雲,這是一整套雲服務和解決方案,包括PaaS、SaaS和IaaS,我們的人工智能解決方案與衆不同。在人工智能雲的推動下,在線營銷帶來了 RMB17 億美元,同比增長3%,而非營銷服務的收入增長了6%,達到人民幣68億元。百度首席執行官羅賓·李在週四的一份聲明中表示:“百度酷睿的在線營銷收入保持穩定,而我們人工智能技術堆棧的端到端優化繼續推動我們的人工智能雲收入在本季度增長。”

Baidu is the first major company in China to launch its own AI chatbot Ernie Bot. It unveiled the initial version of Ernie in March 2023, and got regulatory approval for mass rollout late August. It expanded the Ernie family of models by launch of several lightweight large language models (LLMs) in the past first quarter,making the AI model more affordable. Baidu's revenue growth was mainly driven by generative AI and foundation models, and such revenue accounted for 6.9% of total AI cloud revenue the first quarter, CEO Li said at an earnings conference call.

百度是中國第一家推出自己的人工智能聊天機器人 Ernie Bot 的大公司。它於2023年3月發佈了Ernie的初始版本,並於8月下旬獲得了監管部門的批量推出。它在過去的第一季度推出了幾種輕量級大型語言模型(LLM),從而擴展了Ernie模型系列,使人工智能模型更實惠。百度首席執行官李在業績電話會議上表示,百度的收入增長主要是由生成式人工智能和基礎模型推動的,此類收入佔第一季度人工智能雲總收入的6.9%。

"Currently, the majority of this revenue is from model training, but revenue from model inferencing has been growing quickly. We believe revenue from generative AI and foundation models will continue to rise as customer adoption improves," Li told analysts, noting 15% of the payments to the AI cloud group are allocated to generative AI and foundation model. Business customers choose Baidu AI cloud to train and host their models because they believe Baidu has the most powerful and efficient AI infrastructure for model training and inferencing in China, Li said.

“目前,這些收入的大部分來自模型訓練,但是來自模型推理的收入一直在快速增長。我們認爲,隨着客戶採用率的提高,生成式人工智能和基礎模型的收入將繼續增加。” 李告訴分析師,並指出,向人工智能雲集團支付的款項中有15%分配給生成式人工智能和基礎模型。李說,企業客戶之所以選擇百度人工智能雲來訓練和託管他們的模型,是因爲他們相信百度擁有中國最強大、最高效的模型訓練和推理人工智能基礎設施。

With the proprietary four-layer AI architecture and its strong ability in end-to-end automation, Baidu has lowered Ernie's inference cost to only 1% over the variant in March last year, and Ernie handles about 200 million API calls or approximately 250 billion tokens daily this month, said Dou Shen, Executive Vice President of AI Cloud Group. He said Baidu feels confident that Ernie's expanding adoption will continue to enhance its performance, boosting efficiency, and then further reduce costs.

人工智能雲集團執行副總裁竇申表示,憑藉專有的四層人工智能架構及其強大的端到端自動化能力,百度在去年3月將厄尼的推理成本降低至僅比該變體的1%,而厄尼本月每天處理約2億次API調用或約2500億個代幣。他說,百度相信,Ernie的擴大采用率將繼續提高其性能,提高效率,然後進一步降低成本。

譯文內容由第三人軟體翻譯。


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