Netflix's Advertising Strategy Promises Big, With 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event

Benzinga ·  May 18 02:34

Oppenheimeranalyst Jason Helfstein reiterated an Outperform rating onNetflix Inc.(NASDAQ:NFLX) and a price target of $725.

On Wednesday, Netflix hosted its first live Upfront event, showcasing a very robust content slate, access to 40 million ad-supported viewers, and forthcoming integrations withThe Trade Desk, Inc(NASDAQ:TTD),Alphabet Inc(NASDAQ:GOOGL) DV360 andMagnite, Inc(NASDAQ:MGNI) and also, launching an in-house ad-buying platform by the end of 2025.

Helfstein expected Netflix's rapidly expanding user base, which is more engaged vs. competitors, paired with advanced advertising targeting and measurement capabilities, to make it a must-have for...

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