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Netflix's Advertising Strategy Promises Big, With 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event

Netflix's Advertising Strategy Promises Big, With 40M Ad-Supported Viewers and Unique Ad Integration Plans, Analysts Says After Event

分析師在活動結束後表示,Netflix的廣告戰略承諾巨大,擁有4000萬廣告支持的觀衆和獨特的廣告整合計劃
Benzinga ·  05/18 02:34
Oppenheimer analyst Jason Helfstein reiterated an Outperform rating on Netflix Inc. (NASDAQ:NFLX) and a price target of $725.
奧本海默分析師傑森·赫爾夫斯坦重申了對Netflix公司(納斯達克股票代碼:NFLX)的跑贏大盤評級,目標股價爲725美元。
On Wednesday, Netflix hosted its first live Upfront event, showcasing a very robust content slate, access to 40 million ad-supported viewers, and forthcoming integrations with The Trade Desk, Inc (NASDAQ:TTD), Alphabet Inc (NASDAQ:GOOGL) DV360 and Magnite, Inc (NASDAQ:MGNI) and also, launching an in-house ad-buying platform by the end of 2025.
週三,Netflix舉辦了首場直播活動,展示了非常豐富的內容庫,吸引了4000萬廣告支持的觀衆,以及即將與The Trade Desk, Inc(納斯達克股票代碼:TTD)、Alphabet Inc(納斯達克股票代碼:GOOGL)DV360 和Magnite, Inc(納斯達克股票代碼:MGNI)的整合,還將在2025年底之前推出內部廣告購買平台。
Helfstein expected Netflix's rapidly expanding user base, which is more engaged vs. competitors, paired with advanced advertising targeting and measurement capabilities, to make it a must-have for...
Helfstein預計,Netflix快速擴大的用戶群(與...

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