Reddit Reintroduces Award Program: What It Could Mean For Future Monetization Prospects
Reddit Reintroduces Award Program: What It Could Mean For Future Monetization Prospects
Reddit Inc (NYSE:RDDT), a retail investor favorite, has performed well since its IPO in March. The company has never turned a profit, and as Reddit continually looks to monetize its platform, a change in its award program could be a sign the company is looking at other ways to improve the platform.
散戶投資者最喜歡的Reddit Inc（紐約證券交易所代碼：RDDT）自3月份首次公開募股以來表現良好。該公司從未盈利，隨着Reddit不斷尋求通過其平台獲利，其獎勵計劃的變化可能表明該公司正在尋找其他方法來改善該平台。
What Happened: The company will relaunch its award program, according to a post on Wednesday by the Reddit Product Team. The system allows users to buy awards to financially support original content posters; a portion of the proceeds goes to Reddit.
發生了什麼：根據Reddit產品團隊週三的帖子，該公司將重新啓動其獎勵計劃。該系統允許用戶購買獎勵來爲原創內容發佈者提供經濟支持；部分收益將捐給Reddit。
Originally, the company sunsetted the program in 2023 in an attempt to reduce clutter. In the updated iteration, users bought "golden upvoted" directly using cash instead of using "coins" as an intermediary.
最初，該公司在2023年取消了該計劃，以減少混亂。在更新的迭代中，用戶直接使用現金購買 “golden upvoted”，而不是使用 “硬幣” 作爲中介。
"While the golden upvote was certainly simpler in theory, in practice, it missed the mark," the announcement said. "It wasn't as fun or expressive as legacy awards, and it was unclear how it benefited the recipient."
公告說：“儘管從理論上講，黃金贊成票肯定更簡單，但實際上，它沒有達到目標。”“它不像傳統獎項那樣有趣或富有表現力，目前尚不清楚它如何使獲獎者受益。”
The awards will be disabled in subreddits related to trauma and addiction support subreddits.
這些獎項將在與創傷和成癮支持相關的子目錄中禁用。
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Why it Matters: Redditors were previously not happy about the program's end.
爲何重要：Redditors此前對該計劃的結束不滿意。
"In other words, you're removing a popular feature and charging the same amount for premium. I'm so glad that this is the 'problem' Reddit is diligently working to solve instead of the myriad of other issues," commented one user under the 2023 announcement post.
“換句話說，你刪除了一項熱門功能，並對高級版收取相同金額的費用。我很高興這是Reddit努力解決的'問題'，而不是無數的其他問題。” 一位用戶在2023年公告中評論道。
A quick read-through of the more recent update showed Redditors were still upset with Reddit's management of the situation. It remains yet to be seen whether the program will result in an increase in revenue for the company.
快速瀏覽一下最近的更新顯示，Redditors仍然對Reddit對情況的管理感到不安。該計劃是否會增加公司的收入還有待觀察。
RDDT Price Action: Reddit traded at $57.12, down 4.48% on Wednesday at the time of publication
RDDT價格走勢：在發佈時，Reddit交易價格爲57.12美元，週三下跌4.48％
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Photo: Ink Drop/Shutterstock
照片：Ink Drop/Shutterstock
譯文內容由第三人軟體翻譯。