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Mitsubishi Motors Announces Momentum 2030, North American Five-Year Business Plan

Mitsubishi Motors Announces Momentum 2030, North American Five-Year Business Plan

三菱汽車宣佈了 Momentum 2030,北美五年業務計劃
PR Newswire ·  05/16 23:08
  • Momentum 2030 North America plan defined by four key points:
    • Electrification will advance with a blend of powertrains – hybrid, plug-in hybrid, battery electric
    • One new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030; new vehicles to be introduced across more segments
    • Dealer-count to increase to cover more sales markets across the U.S.; new-design dealerships to be introduced
    • Technology and innovation will be the hallmark of MMNA's sales, marketing, and customer satisfaction processes
  • MMNA reconfirms commitment to its dealer partners and the dealership sales model
  • 北美2030年動量計劃由四個關鍵點定義:
    • 混合動力系統(混合動力、插電式混合動力車、電池電動)將推動電氣化發展
    • 在2026財年至2030財年之間,每年將推出一款新車或完全更新的汽車;將在更多細分市場推出新車
    • 經銷商數量將增加以覆蓋美國各地的更多銷售市場;將推出新設計的經銷商
    • 技術和創新將成爲MMNA銷售、營銷和客戶滿意度流程的標誌
  • MMNA再次確認了對經銷商合作伙伴和經銷商銷售模式的承諾

FRANKLIN, Tenn., May 16, 2024 /PRNewswire/ -- Mitsubishi Motors North America, Inc. (MMNA) today announced details of its forward-looking North American business plan, dubbed "Mitsubishi Motors Momentum 2030", outlining business and product plans that start immediately and run through fiscal-year 2030. The plan was first revealed to the company's dealer partners in a national dealer meeting in Nashville, Tenn., on May 14, and was met with considerable enthusiasm and excitement.

田納西州富蘭克林,2024年5月16日 /PRNewswire/ — 三菱汽車北美公司(MMNA)今天公佈了其名爲 “三菱汽車動量2030” 的前瞻性北美商業計劃的細節,概述了立即開始並持續到2030財年的業務和產品計劃。該計劃於5月14日在田納西州納什維爾舉行的全國經銷商會議上首次向該公司的經銷商合作伙伴公佈,引起了極大的熱情和興奮。

Mitsubishi Motors North America Unveils Momentum 2030 Business Plan. Photo courtesy of MMNA.
三菱汽車北美髮布了 Momentum 2030 商業計劃。照片由 MMNA 提供。

"Mitsubishi Motors is at a pivotal point in North America, charting a bold, clear and attainable plan for our future success in the United States," said Mark Chaffin, MMNA president and CEO, of the plan. "Back in 2018, we started to consider our path forward, and that plan brought us a new headquarters location in Tennessee; new vehicle launches that led to record Internet search results, sales records and brand successes; and outstanding dealer partners winning customer satisfaction awards. Momentum 2030 will build on that, setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable."

MMNA總裁兼首席執行官馬克·查芬在談到該計劃時說:“三菱汽車正處於北美的關鍵時刻,爲我們未來在美國的成功制定了一項大膽、明確和可實現的計劃。”“早在2018年,我們就開始考慮前進的方向,該計劃爲我們在田納西州設立了新的總部;新車的發佈帶來了創紀錄的互聯網搜索結果、銷售記錄和品牌成功;傑出的經銷商合作伙伴贏得了客戶滿意度獎。Momentum 2030將在此基礎上再接再厲,爲推出新的動力系統和汽車、開設新的經銷商以及開發新技術奠定基礎,以使購物和所有權體驗更快、更輕鬆、更愉快。”

The path to Momentum 2030 is defined by four key points:

通往2030年發展勢頭的道路由四個關鍵點定義:

  • A path to electrification
  • A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in North America
  • A path to a modernized retail sales model
  • A path to network expansion and sales growth
  • 通往電氣化之路
  • 更新和擴大產品陣容的途徑,這將加強三菱汽車在北美的業務
  • 通往現代化零售銷售模式之路
  • 網絡擴張和銷售增長之路

In revealing Momentum 2030 to the company's dealer partners, Mark Chaffin discussed how MMNA will continue its move toward vehicle electrification between now and fiscal 2030, with a vehicle lineup powered by a selection of advanced-technology internal combustion engines, hybrids, plug-in hybrids and battery electrics.

在向公司的經銷商合作伙伴透露Momentum 2030時,Mark Chaffin討論了從現在起到2030財年,MMNA將如何繼續向汽車電氣化邁進,其汽車陣容由一系列先進技術的內燃機、混合動力車、插電式混合動力車和電池電動汽車提供動力。

Additionally, Chaffin announced the product highlights that will define the company's showroom lineup going forward: two all-new vehicles to debut into segments in which the company does not currently compete, as well as a new or completely refreshed vehicle to debut each year between fiscal 2026 and fiscal 2030. By fiscal 2030, MMNA's vehicle lineup in the U.S. will nearly double from today's four vehicles.

此外,Chaffin還公佈了將定義公司未來展廳陣容的產品亮點:兩款全新汽車將在公司目前未參與競爭的細分市場中首次亮相,以及一款新車或完全更新的汽車將在2026財年至2030財年之間每年首次亮相。到2030財年,MMNA在美國的汽車陣容將比今天的四輛車增加近一倍。

A further benefit of Momentum 2030 also will be the boost to Mitsubishi Motors' investment across North America in both people and production, as some vehicles will be produced locally utilizing Alliance assets.

Momentum 2030的另一個好處還將是推動三菱汽車在北美的人員和生產方面的投資,因爲一些汽車將利用聯盟的資產在當地生產。

MMNA will be a leader in industry change and evolution. The modernized sales and service model is highlighted by future developments that will see more technology introduced into the sales process, as the brand's new customers skew younger and more tech-savvy.

MMNA將成爲行業變革和演變的領導者。未來的發展突顯了現代化的銷售和服務模式,隨着該品牌的新客戶更年輕、更精通技術,更多的技術將引入銷售流程。

Looking to the future of the company's retail model, MMNA will expand into new markets around the U.S. in which it does not currently have a retail footprint, in order to make the company's vehicles more accessible to more customers. This is expected to bring an increase in the company's sales numbers between now and 2030. New retail concepts will define the future look and feel of these new facilities.

展望公司零售模式的未來,MMNA將擴展到美國各地目前沒有零售業務的新市場,以使更多客戶更容易獲得該公司的車輛。預計從現在起到2030年,這將增加公司的銷售數量。新的零售概念將定義這些新設施的未來外觀和感覺。

Chaffin closed the recent dealer meeting by saying, "The next 10 years will be great for this brand. MMC is making a significant investment to ensure our collective future. Momentum 2030 will drive more sales, more service, more Mitsubishi vehicles on the road and more Mitsubishi dealer partners around the country. Yes, this is our time, Team Mitsubishi."

Chaffin在最近的經銷商會議閉幕時說:“未來10年對這個品牌來說將是美好的。MMC正在進行大量投資,以確保我們的集體未來。Momentum 2030將推動更多的銷售、更多的服務、更多的三菱汽車上路以及更多的三菱在全國各地的經銷商合作伙伴。是的,這個 我們的時代,三菱隊。”

ABOUT MITSUBISHI MOTORS NORTH AMERICA, INC.
Through a network of approximately 330 dealer partners across the United States, Mitsubishi Motors North America, Inc. (MMNA) is responsible for the sales, marketing and customer service of Mitsubishi Motors vehicles in the U.S. In its recently announced Midterm Plan – "Challenge 2025" – MMNA's parent company Mitsubishi Motors Corporation (MMC) has committed to accelerating its efforts toward a sustainable carbon-neutral future, setting goals of 40 percent reduction in vehicle CO2 emissions and 50 percent reduction in operational CO2 emissions by 2030. Additionally, MMC has set targets for global sales of electrified vehicles at 50 percent by 2030 and 100 percent by 2035, leveraging a blend of plug-in hybrids (PHEV), hybrids (HEV), and pure electrics (BEV).

關於三菱汽車北美公司
三菱汽車北美公司(MMNA)通過美國約330家經銷商合作伙伴組成的網絡,負責三菱汽車在美國的汽車銷售、營銷和客戶服務。在其最近宣佈的中期計劃中— “2025 年挑戰賽 “ — MMNA的母公司三菱汽車公司(MMC)承諾加緊努力實現可持續的碳中和未來,設定了到2030年將汽車二氧化碳排放量減少40%和運營二氧化碳排放量減少50%的目標。此外,MMC還設定了利用插電式混合動力汽車(PHEV)、混合動力汽車(HEV)和純電動(BEV)的混合動力汽車,到2030年達到50%,到2035年達到100%的目標。

MMNA has its headquarters in Franklin, Tennessee, as well as corporate operations in California, Georgia, Michigan, New Jersey, and Florida.

MMNA總部位於田納西州富蘭克林,公司業務位於加利福尼亞州、喬治亞州、密歇根州、新澤西州和佛羅里達州。

For more information on Mitsubishi vehicles, please visit media.mitsubishicars.com.

有關三菱汽車的更多信息,請訪問 media.mitsubishicars.com

Contact
Jeremy Barnes
Senior Director, Communications and Events
[email protected], Mobile: 714-296-1402

聯繫我們
傑里米·巴恩斯
傳播與活動高級董事
[電子郵件保護], 手機:714-296-1402

SOURCE Mitsubishi Motors North America, Inc.

來源:三菱汽車北美有限公司

譯文內容由第三人軟體翻譯。


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