DOVE LAUNCHES NEW BOND STRENGTH COLLECTION FOR DAMAGED HAIR DELIVERING VISIBLE RESULTS IN JUST ONE MINUTE
DOVE LAUNCHES NEW BOND STRENGTH COLLECTION FOR DAMAGED HAIR DELIVERING VISIBLE RESULTS IN JUST ONE MINUTE
When used as a system, the breakthrough collection is formulated to visibly reverse three years of accumulated hair damage and restore hair's natural bounce and shine.
當用作系統時，該突破性系列的配方可明顯逆轉三年累積的頭髮損傷，恢復頭髮的自然彈性和光澤。
ENGLEWOOD CLIFFS, N.J., May 16, 2024 /PRNewswire/ -- Today, Dove announces the national launch of its most scientifically advanced hair care collection on the market: Dove Bond Strength. The new range offers a complete damage repair routine with four groundbreaking products featuring Dove proprietary Bio-Protein Care and peptides. Backed by more than 10 years of research, the Dove Bond Strength collection's superior formulas are powered by three patented technologies to visibly repair hair and strengthen damaged bonds deep inside the hair at a microscopic level.
新澤西州恩格爾伍德克利夫斯，2024年5月16日 /PRNewswire/ — 今天，多芬宣佈在全國推出其市場上科學最先進的護髮系列：Dove Bond Strength。新系列提供完整的損傷修復程序，包括四款突破性產品，均採用 Dove 專有的生物蛋白護理和肽。在超過10年的研究支持下，Dove Bond Strength系列的卓越配方由三項專利技術提供支持，可明顯修復頭髮，並在微觀層面上強化頭髮深處受損的粘合。
"At Dove, we set out to create a new range of hair repair products that would not only visibly reverse the signs of extreme damage but cater to busy lifestyles by providing real results in a fraction of the time of our competitors," explains Brian Kennedy, Chief Operating Officer, Unilever North America Beauty and Wellbeing. "Dove Bond Strength infuses hair and beauty science into advanced bond strengthening products designed for all hair types at an affordable price point. With the introduction of this innovative range, Dove stays true to our mission of making a positive beauty experience universally accessible to everyone."
“在Dove，我們着手開發一系列新的頭髮修復產品，這些產品不僅 可以明顯扭轉極端傷害的跡象，但要在短於競爭對手的時間內提供實際成績，從而迎合忙碌的生活方式，” 聯合利華北美美容與健康首席運營官布萊恩·肯尼迪解釋說。 “Dove Bond Strength將頭髮和美容科學注入到專爲所有髮質而設計的高級粘合強化產品中，價格合理。隨着這一創新系列的推出，Dove堅定不移地履行了我們的使命，即讓每個人都能獲得積極的美容體驗。”
The Dove Bond Strength collection offers a complete damage repair routine while strengthening bonds at the deepest microscopic level of the hair with four breakthrough products:
Dove Bond Strength 系列提供完整的損傷修復程序，同時使用四種突破性產品在頭髮最深的微觀層面強化粘合力：
- Dove 10-in-1 Bond Strength Serum Mask ($9.99 SRP): This weekly intense treatment contains Peptides and Glycerin and offers 10 transformative benefits in just one minute for instant improvement like boosting shine, detangling strands, and restoring bounce.
- Dove 10-in-1 Bond Strength Shield Super Serum ($9.99 SRP): Shielding hair from external aggressors and further damage, this wet or dry styler is a finisher to promote hair hydration and give a glossy finish.
- Dove Bond Strength Shampoo & Conditioner ($3.99 SRP): Work in tandem on all hair types to visibly transform hair and strengthen bonds from the inside out.
- Dove 10 合 1 Bond 強效精華面膜 （建議零售價 9.99 美元）： 這項每週一次的強化護理含有肽和甘油，在一分鐘內提供 10 種變革性功效，可即時改善，如增強光澤、梳理髮絲和恢復彈性。
- Dove 10 合 1 粘合強度盾牌超級精華 （建議零售價 9.99 美元）： 這款乾溼兩用造型器可保護頭髮免受外部侵害和進一步傷害，可促進頭髮保溼並賦予頭髮光澤感。
- Dove Bond 強力洗髮水 & 護髮素 （建議零售價 3.99 美元）： 在所有類型的頭髮上協同使用，可明顯改變頭髮並從內而外增強髮絲的粘合力。
"Dove Bond Strength delivers such effective hair repair results due to its formulation being powered by Dove's proprietary Bio-Protein Care and peptides which came to life after 10 years of research across our dedicated R&D team," explains Beth Labrecque, Senior Scientist for Dove Hair. "Inspired by Bio-mimetic hair technology, which works in harmony with hair's own biology to help repair extreme damage from the inside out and restore for healthy look and feel of hair, this Dove patented technology strengthens bonds at molecular level where the structure is damaged and protein is lost."
“Dove Bond Strength可提供如此有效的頭髮修復效果，因爲其配方由Dove專有的生物蛋白護理和肽提供支持，這些肽經過我們專業研發團隊的10年研究才得以實現，” Dove Hair 的資深科學家 Beth Labrecque 解釋說。 “這項Dove專利技術受到生物模擬頭髮技術的啓發，該技術與頭髮自身的生物學相協調，有助於從內而外修復極端損傷，恢復頭髮的健康外觀和觸感，從而在結構受損和蛋白質流失的分子層面上加強聯繫。”
Across all hair types, hair damage is a universally shared experience. Heat tools, brushing, chemical treatments, coloring, UV rays, pollution, chlorine and more can lead to bond damage, which can leave hair feeling dry, brittle, and dull without the proper hair care. To help educate women everywhere on the different causes of hair damage and show the power of Dove Bond Strength – even when you take your hair to the damage limit – Dove has partnered with Professional Surfer Coco Ho to share her personal experience protecting her hair against natural elements like sun and salt water, which can be harsh on strands.
在所有髮質中，頭髮損傷是一種普遍共享的體驗。加熱工具、刷牙、化學處理、染髮、紫外線、污染、氯氣等都會導致粘合損傷，如果沒有適當的護髮，會使頭髮感覺乾燥、脆弱和暗淡。爲了幫助世界各地的女性了解頭髮受損的不同原因，並展示Dove Bond Strength的力量——即使你的頭髮達到傷害極限——Dove與專業衝浪運動員Coco Ho合作，分享了她保護頭髮免受陽光和鹽水等自然元素侵害的親身經歷，這些自然元素可能會對髮束產生刺激。
"As a professional surfer, I regularly subject my strands to the extreme damage caused by sun, saltwater and tangles – but I would never let the fear of hair damage stop me from pursuing my passion," says Coco Ho, Dove Partner & Professional Surfer. "The new Dove 10-in-1 Bond Strength Serum Mask is a game changer for my hair, which I also color – a quick fix remedy that helps visibly reverse the signs of damage that a day of surfing inevitably brings. I cannot believe how well this product hydrates, strengthens, and detangles my hair in just 60 seconds, giving me the freedom to spend more time on the waves!"
“作爲一名職業衝浪運動員，我經常會讓我的髮絲遭受陽光、鹽水和纏結造成的極端傷害，但我永遠不會因爲害怕頭髮受損而阻礙我追求自己的激情。” Dove 合夥人兼專業衝浪運動員 Coco Ho 說。 “全新 Dove 10 合 1 Bond Strength Serum Mask 改變了我的頭髮的遊戲規則，我也爲頭髮上色——這是一種快速修復療法，可以明顯扭轉衝浪一天不可避免地帶來的損傷跡象。我簡直不敢相信這款產品能在短短 60 秒內爲我的頭髮補水、強韌和梳理頭髮，讓我可以自由地花更多的時間在波浪上！”
Got a minute? To build #StrongerBonds with Dove Bond Strength, visit Amazon, Target, Walmart, CVS & Walgreens, in-store and online, to undo three years of hair damage in just one minute.
有時間嗎？要使用 Dove Bond Strength 構建 #StrongerBonds，請訪問亞馬遜、塔吉特、沃爾瑪、CVS和沃爾格林，店內和線上，在短短一分鐘內消除三年的頭髮損傷。
About Dove
Dove started its life in 1957 in the US, with the launch of the Beauty Bar, with its patented blend of mild cleansers and 1⁄4 moisturizing cream. Dove's heritage is based on moisturization, and it is proof not promises that enabled Dove to grow from a Beauty Bar into one of the world's most beloved beauty brands.
關於 Dove
Dove 於 1957 年在美國誕生，推出了 Beauty Bar，其獲得專利的溫和潔面乳和 1⁄4 保溼霜混合物。Dove 的傳統是以保溼爲基礎的，這並不能證明讓 Dove 從一家美容吧成長爲世界上最受歡迎的美容品牌之一的承諾。
Women have always been our inspiration and since the beginning, we have been wholly committed to providing superior care to all women and to championing real beauty in our advertising. Dove believes that beauty is for everyone. That beauty should be a source of confidence and not anxiety.
女性一直是我們的靈感來源，從一開始，我們就完全致力於爲所有女性提供卓越的護理，並在廣告中倡導真正的美麗。Dove 相信美麗適合每個人。那種美麗應該是自信的源泉，而不是焦慮的源泉。
Dove's mission is to inspire women everywhere to develop a positive relationship with the way they look and realize their personal potential for beauty.
Dove的使命是激勵世界各地的女性與她們的外表建立積極的關係，並實現自己的美麗潛力。
For more than 65 years, Dove has been committed to broadening the narrow definition of beauty in the work they do. With the 'Dove Real Beauty Pledge,' Dove vows to:
65年來，Dove一直致力於在工作中拓寬對美的狹義定義。憑藉 “Dove Real Beauty Pledge”，多芬發誓要：
- Portray women with honesty, diversity, and respect. We feature women of different ages, sizes, ethnicities, hair color, type, and style.
- Portray women as they are in real life, with zero digital distortion and all images approved by the women they feature.
- Help young people build body confidence and self-esteem through the Dove Self-Esteem Project, the biggest provider of self-esteem education in the world.
- 以誠實、多元和尊重的態度描繪女性。我們精選不同年齡、身材、種族、髮色、類型和風格的女性。
- 描繪現實生活中的女性，零數字失真，所有圖像均得到她們所描繪的女性認可。
- 通過全球最大的自尊教育提供商 Dove Selfeem Project 幫助年輕人建立身體信心和自尊心。
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €59.6 billion in 2023.
關於聯合利華在北美的業務
聯合利華是美容與健康、個人護理、家庭護理、營養和冰淇淋產品的全球領先供應商之一，銷售額遍及190多個國家，每天有34億人使用產品。我們擁有12.7萬名員工，2023年創造了596億歐元的銷售額。
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
我們在北美的領先品牌包括 Dove、Hellmann's、Vaseline、Degree、Axe、Tresemme、Knorr、Magnum、Ben & Jerry's、Nutrafol、Liquid I.V.、Paula's Choice 和 Dermalogica。
For more information on Unilever U.S. and its brands visit:
有關美國聯合利華及其品牌的更多信息，請訪問：
Contact: [email protected]
聯繫人： [電子郵件保護]
SOURCE Dove Hair
來源 Dove Hair
譯文內容由第三人軟體翻譯。