Visa Rolls Out New Tech Rivaling Apple Pay, Teams Up With Affirm for Easier Transactions
Visa Rolls Out New Tech Rivaling Apple Pay, Teams Up With Affirm for Easier Transactions
Visa Inc (NYSE:V) is launching new technology to enhance its position in the e-commerce marketplace. The technology will share more detailed customer preference information with retailers based on their shopping history.
Visa Inc（紐約證券交易所代碼：V）正在推出新技術，以提高其在電子商務市場的地位。該技術將根據零售商的購物歷史與零售商共享更詳細的客戶偏好信息。
This data will be securely transmitted using Visa's proprietary tokens, which protect the connection between consumer bank information and merchants. Consumer consent is required for data sharing.
這些數據將使用Visa的專有令牌安全傳輸，這些代幣保護了消費者銀行信息與商家之間的聯繫。數據共享需要消費者同意。
At a technology conference in San Francisco, Visa CEO Ryan McInerney highlighted that while most consumers are not fully aware of the token technology, they experience smoother transactions because of it, Bloomberg reports.
彭博社報道，在舊金山的一次技術會議上，Visa首席執行官瑞安·麥金納尼強調，儘管大多數消費者並不完全了解代幣技術，但他們因此而體驗到更順暢的交易。
Also Read: Mastercard's New Tech Could Change How Banks Handle Money and Securities
另請閱讀： 萬事達卡的新技術可能會改變銀行處理貨幣和證券的方式
He also noted that Visa's new offerings aim to improve the shopping experience by leveraging vast data for tailored AI-driven interactions.
他還指出，Visa的新產品旨在通過利用大量數據進行量身定製的人工智能驅動互動來改善購物體驗。
To further reduce transaction friction, Visa is introducing a facial recognition payment system akin to Apple Inc's (NASDAQ:AAPL) Apple Pay, which will work across all browsers and mobile devices.
爲了進一步減少交易摩擦，Visa正在推出一種類似於蘋果公司（納斯達克股票代碼：AAPL）Apple Pay的面部識別支付系統，該系統將在所有瀏覽器和移動設備上運行。
Moreover, Visa is simplifying payment processes for U.S. consumers by partnering with Affirm Holdings Inc (NASDAQ:AFRM) to introduce a single credential for multiple payment methods, already successful in Asia.
此外，Visa正在與Affirm Holdings Inc（納斯達克股票代碼：AFRM）合作，爲多種支付方式推出單一憑證，從而簡化了美國消費者的支付流程，該憑證在亞洲已經取得了成功。
This initiative will allow banks to add new products to a consumer's account without needing new account numbers or additional cards.
該計劃將允許銀行在不需要新的賬號或其他卡的情況下向消費者賬戶添加新產品。
Visa and Mastercard Inc (NYSE: MA) analysts noted a $255 trillion opportunity backed by their significant tech investments, including in generative AI.
Visa和萬事達卡公司（紐約證券交易所代碼：MA）分析師指出，他們的重大科技投資（包括生成式人工智能）支持了255萬億美元的機會。
Visa stock gained over 22% in the last 12 months. Investors can gain exposure to the stock via Litman Gregory Funds Trust Polen Capital Global Growth ETF (NYSE:PCGG) and IShares U.S. Financial Services ETF (NYSE:IYG).
在過去的12個月中，Visa的股票上漲了22％以上。投資者可以通過利特曼格雷戈裏基金信託基金波倫資本全球增長ETF（紐約證券交易所代碼：PCGG）和iShares美國金融服務ETF（紐約證券交易所代碼：IYG）獲得股票敞口。
Price Action: V shares are trading higher by 0.11% at $281.80 premarket at the last check Thursday.
價格走勢：在週四的最後一次盤前檢查中，V股交易價格上漲0.11％，至281.80美元。
Also Read: How Mastercard's Q1 Results Compare With Rival Visa: 3 Analysts Provide Their Takes
另請閱讀： 萬事達卡第一季度的業績與競爭對手Visa相比如何：3位分析師提供了他們的看法
Photo via Wikimedia Commons
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譯文內容由第三人軟體翻譯。