To prioritize streaming services, Walt Disney Co (NYSE:DIS) has significantly reduced its investment in traditional television networks, CEO Bob Iger revealed on Wednesday.
What Happened: Speaking at Moffett Nathanson's 2024 Media, Internet, and Communications Conference in New York, Iger said that conventional mediums like ABC will continue to function as vital marketing avenues. They will enable the engagement of older audiences who aren't tuning into series like "Abbott Elementary" on Disney's streaming services, reported Reuters.
However, the company has reduced "pretty dramatically our investment in content specifically aimed at those traditional networks."
"We feel comfortable with our hand right now, because we're using those networks efficiently and effectively," he stated.
Shows such as "Abbott Elementary" and "Grey's Anatomy" are swiftly moved to Disney's Hulu streaming service, where they attract a younger audience. This strategy allows Disney to spread costs across platforms, according to Iger.
"We're basically aggregating greater audience, and we're amortizing costs and we're using the marketing of the traditional network, really, to help in some cases," he said, adding, "We're doing that across the board, Disney Channel, ABC, National Geographic, and it's working."
Why It Matters: Disney's second-quarter earnings showed a 1% year-on-year revenue growth to $22.08 billion, slightly missing the consensus of $22.11 billion. The company's entertainment revenue declined by 5% year-over-year to $9.8 billion, while sports revenue grew 2% year-over-year to $4.3 billion.
During the earnings call, Iger announced a global crackdown on password-sharing, citing Netflix Inc. as the "gold standard" in streaming.
"We're heartened by the results that Netflix has delivered in their password-sharing initiative and believe that it will be one of the contributors to growth," he said then, adding, "I think it's also important to note, Netflix is in many respects a gold standard when it comes to streaming."
首席执行官鲍勃·艾格周三透露,为了优先考虑流媒体服务,沃尔特·迪斯尼公司(纽约证券交易所代码:DIS)已大幅减少对传统电视网络的投资。
发生了什么:艾格在纽约莫菲特·纳森森的2024年媒体、互联网和传播会议上发表讲话时说,像ABC这样的传统媒体将继续作为重要的营销渠道。路透社报道,它们将使那些没有在迪士尼流媒体服务上收看 “雅培小学” 等系列节目的老年观众参与其中。
但是,该公司 “大幅减少了我们对专门针对这些传统网络的内容的投资”。
他说:“我们现在对自己的手感到满意,因为我们正在高效有效地使用这些网络。”
诸如 “Abbott Elementary” 和 “Grey's Anatomy” 之类的节目迅速转移到迪士尼的Hulu流媒体服务,在那里它们吸引了年轻观众。艾格说,这种策略使迪士尼能够跨平台分散成本。
他说:“我们基本上是在聚集更多的受众,我们在分摊成本,在某些情况下,我们实际上是在利用传统网络的营销来提供帮助,” 他补充说,“我们正在全面这样做,包括迪士尼频道、美国广播公司、国家地理,而且它正在奏效。”
为何重要:迪士尼第二季度收益同比增长1%,达到220.8亿美元,略低于221.1亿美元的共识。该公司的娱乐收入同比下降5%,至98亿美元,而体育收入同比增长2%,至43亿美元。
在财报电话会议上,艾格宣布在全球范围内打击密码共享,称Netflix公司是流媒体领域的 “黄金标准”。
他当时说:“我们对Netflix在密码共享计划中取得的成果感到鼓舞,并相信它将成为增长的贡献者之一,” 他补充说,“我认为还需要注意的是,Netflix在许多方面都是流媒体的黄金标准。”