NIO officially announced the second brand, Ai Tiecheng, Chairman and CEO of Ledao NIO, Li Bin, senior vice president of Weilai, and president of Ledao Auto, was interviewed by the media. Regarding the multi-brand layout, Li Bin said that NIO started with the high-end because BBA's transformation is slow and competitors think you can't do it well; at the same time, there is also an opportunity to do positive R&D, which has the cost and space to innovate. However, he emphasized that the size of the high-end market is limited, and if you want to achieve economies of scale, you definitely can't just do the high-end, but also serve the mass market. “Tesla has done a good job in many aspects, but it's not reasonable to do high-end and mass market at the same time under one brand. The price range covered by a single brand is limited.” he said. (Sina Technology)
蔚来正式发布第二品牌乐道蔚来董事长、CEO李斌蔚来高级副总裁、乐道汽车总裁艾铁成接受媒体采访。对于多品牌布局李斌表示蔚来先从高端入手是因为BBA转型慢竞争对手觉得你做不成有很好的窗口期;同时也有机会做正向研发有成本和空间做创新。但他强调高端市场规模有限制想实现规模经济只做高端肯定不行还要服务大众市场。“特斯拉很多方面做的很好也是从高端入手但一个品牌下同时做高端和大众市场不太合理单个品牌涵盖的价格区间是有限的。”他说。(新浪科技)
NIO officially announced the second brand, Ai Tiecheng, Chairman and CEO of Ledao NIO, Li Bin, senior vice president of Weilai, and president of Ledao Auto, was interviewed by the media. Regarding the multi-brand layout, Li Bin said that NIO started with
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