What's Going On With Disney Stock Today?
What's Going On With Disney Stock Today?
Walt Disney Co (NYSE:DIS) shares are trading lower. Disney CEO Bob Iger spoke at a media investment conference Wednesday hosted by MoffettNathanson.
沃爾特·迪斯尼公司（紐約證券交易所代碼：DIS）股價走低。迪士尼首席執行官鮑勃·艾格週三在由Moffettnathanson主持的媒體投資會議上發表講話。
What To Know: According to a Bloomberg report, Iger announced plans to cut marketing expenses for Disney+ at the MoffettNathanson investment conference on Wednesday.
須知：根據彭博社的報道，艾格在週三的Moffettnathanson投資會議上宣佈了削減迪士尼+營銷開支的計劃。
After years of investments focused on driving subscriber growth, Disney will now cut costs in an effort to realize profits in the streaming business by the end of Disney's fiscal year. Disney reportedly expects to have double-digit profit margins in its direct-to-consumer streaming business sometime in the future. A specific time frame was not provided.
經過多年專注於推動訂戶增長的投資，迪士尼現在將削減成本，以期在迪士尼財年末之前實現流媒體業務的利潤。據報道，迪士尼預計其直接面向消費者的流媒體業務在未來某個時候將實現兩位數的利潤率。沒有提供具體的時間框架。
The report indicates that the media giant plans to take a page out of Netflix Inc's (NASDAQ:NFLX) playbook by investing in technology that will send customized messages to customers who may be showing signs of losing interest. The messages are expected to flag shows that may be of interest to customers who are engaging with the platform less.
該報告顯示，這家媒體巨頭計劃通過投資技術，從Netflix Inc（納斯達克股票代碼：NFLX）的手冊中抽出一頁，這些技術將向可能表現出失去興趣跡象的客戶發送定製消息。預計這些消息將舉報那些不太參與該平台的客戶可能感興趣的節目。
Iger also briefly touched on the company's parks business, noting that he expects it to "grow nicely" over the long term. The Disney CEO reportedly reiterated that the double-digit growth seen in the company's parks business in recent years is not expected to last.
艾格還簡短地談到了該公司的園區業務，並指出他預計該公司的園區業務將長期內 “增長良好”。據報道，迪士尼首席執行官重申，該公司公園業務近年來的兩位數增長預計不會持續下去。
Disney shares may also be experiencing some weakness Wednesday after Comcast Corp CEO Brian Roberts announced a new streaming bundle called "StreamSaver" at a conference on Tuesday. The new streaming package is expected to include Apple TV+, Netflix and Peacock at significantly reduced prices compared to buying the services individually.
康卡斯特公司首席執行官布萊恩·羅伯茨在週二的一次會議上宣佈推出名爲 “StreamSaver” 的新直播套餐後，迪士尼股價週三也可能出現一些疲軟。與單獨購買服務相比，新的流媒體套餐預計將包括Apple TV+、Netflix和Peacock，價格將大幅降低。
DIS Price Action: Disney shares were down 2.71% at $102.50 at the time of publication Wednesday, according to Benzinga Pro.
DIS價格走勢：根據Benzinga Pro的數據，截至週三發佈時，迪士尼股價下跌2.71％，至102.50美元。
譯文內容由第三人軟體翻譯。