SCREENVISION MEDIA TOUTS UNPRECEDENTED GUARANTEES FOR INCREMENTALITY & MEASURED BUSINESS OUTCOMES
SCREENVISION MEDIA TOUTS UNPRECEDENTED GUARANTEES FOR INCREMENTALITY & MEASURED BUSINESS OUTCOMES
Screenvision's 2024 Upfront Doubles-Down on Delivering The Most Attentive Audience in Media Via Proprietary Digital Solutions, Innovative Measurement Tools and Bespoke Custom Content & Partnerships
Screenvision 的 2024 年 Upfront 在爲媒體提供最受關注的受衆方面加倍努力 通過專有的數字解決方案、創新的測量工具和 定製的定製內容和合作夥伴關係
NEW YORK, May 15, 2024 /PRNewswire/ -- Screenvision Media, a national leader in delivering comprehensive premium video advertising and content representation services for top-tier cinema exhibitors, announced during its annual Upfront presentation a series of never-been-done-before guarantees on incremental reach and positive business outcomes for advertisers' 2025 media plans.
紐約，2024年5月15日 /PRNewswire/ — 爲頂級電影參展商提供全面的優質視頻廣告和內容代理服務的全國領導者Screenvision Media在其年度Upfront發佈會上宣佈了一系列前所未有的保證，爲廣告商的2025年媒體計劃的增量覆蓋面和積極的業務成果。
"The increasing strength of moviegoing, which remains the number one in-person activity in the U.S. with an annual audience of 900 million, is simply unprecedented. Cinema delivers six times more live fans than professional sports and ten times the combined audiences of all concerts attended in 2023," said Christine Martino, Screenvision Chief Revenue Officer. "Against this incredible backdrop, Screenvision is making a bold statement by doing what no one else is doing in media – guaranteeing incrementality, while doing what no one else is doing in cinema – guaranteeing campaigns on any measurable business outcome."
“看電影的力量不斷增強，這仍然是美國頭號的面對面活動，每年有9億觀衆，這簡直是前所未有的。Screenvision首席營收官克里斯汀·馬蒂諾說，電影的現場粉絲是職業體育賽事的六倍，是2023年參加的所有音樂會觀衆總數的十倍。“在這種令人難以置信的背景下，Screenvision發表了大膽的聲明，做了其他人在媒體領域沒有做過的事情——保證增量性，同時做其他人在電影院裏沒有做過的事情——保證廣告活動以任何可衡量的業務成果爲依據。”
During a memorable evening that included a conversation with award winning actor Alec Baldwin and a performance from Fitz and the Tantrums, Screenvision's Upfront presentation to brand partners highlighted how adding cinema to a media plan has been proven to deliver on average 8% unduplicated reach, along with the ability to increase sales, visitation, web traffic and other business goals that matter most to advertisers.
在一個令人難忘的夜晚，其中包括與獲獎演員亞歷克·鮑德溫的對話以及Fitz and the Tantrums的表演，Screenvision向品牌合作伙伴發表的Upfront演講強調了事實證明，在媒體計劃中添加電影可以實現平均8％的無重複覆蓋率，同時能夠增加銷售、訪問量、網絡流量和其他對廣告商最重要的業務目標。
Screenvision's new guarantees were backed by three key announcements:
Screenvision的新擔保得到了三項重要公告的支持：
-
Introduction of "Screenvision Amp": An innovative offering that combines Screenvision's first and second party data along with moviegoer information into a proprietary suite of digital solutions designed to amplify a brand's message before, during and after the feature presentation. Shoppable QR codes, mobile and CTV retargeting, the largest programmatic cinema capabilities, and a deep social influencer network are among the numerous capabilities that Screenvision Amp provides advertisers.
-
Breakthrough Research and Measurement Tools: In Screenvision's ongoing effort to provide advertisers with access to the most attentive audience in media, the company continues to collaborate with partners like Adelaide Metrics, integrating its innovative AU (Attention Unit) score into media deals. This unique metric, predicting advertising outcomes across all funnel stages, highlights the effectiveness of cinema advertising with a benchmark AU score of 71—significantly higher than other media. Starting in 2025, all upfront plans will include an AU score, further enhancing the transparency and effectiveness of cinema advertising campaigns.
- "In Focus" Bespoke Content Partnerships: A new opportunity for brands to exclusively align their message with the magic of Disney, reaching millions of moviegoers across Screenvision's robust cinema network. This unique sponsorship, which runs during Screenvision's Front & Center Preshow, places a brand in the spotlight alongside Disney's upcoming films. The Disney relationship builds on Screenvision's existing partners that include creative alignment with Hartbeat Media, Tribeca Studios and TikTok.
-
“Screenvision Amp” 簡介： 一項創新產品，將Screenvision的第一方和第二方數據以及電影觀衆信息整合到一套專有的數字解決方案中，旨在在專題演示之前、期間和之後放大品牌的信息。Screenvision Amp爲廣告商提供的衆多功能包括可購物的二維碼、移動和CTV重定向、最大的程序化影院功能以及深厚的社交網紅網絡。
-
突破性研究和測量工具: Screenvision持續努力爲廣告商提供接觸媒體中最受關注的受衆的機會，該公司繼續與Adelaide Metrics等合作伙伴合作，將其創新的AU（注意力單位）分數整合到媒體交易中。這項獨特的指標預測了所有渠道階段的廣告效果，突顯了電影廣告的有效性，基準澳大利亞分數爲71分，明顯高於其他媒體。從2025年開始，所有前期計劃都將包括非盟分數，進一步提高電影廣告活動的透明度和有效性。
- “聚焦” 定製內容合作伙伴： 這是各品牌獨家將自己的信息與迪士尼的魔力保持一致的新機會，通過Screenvision強大的電影網絡吸引數百萬電影觀衆。這項獨特的贊助將在Screenvision的Front & Center預展期間進行，使該品牌與迪士尼即將上映的電影一起成爲人們關注的焦點。迪士尼的關係建立在Screenvision現有合作伙伴的基礎上，其中包括與Hartbeat Media、翠貝卡工作室和抖音的創意合作。
"In addition to these remarkable guarantees, Screenvision advances to 2025 as an industry leader in post-published showtime inventory as theatre owners increasingly move advertising messaging closer to showtimes. Additionally more of our movie theatre owners are embracing Screenvision's Marquee Positioning – the only post-theatrical ad spot available in cinema. added Kevin McGaw, Screenvision Senior Vice President and Head of Marketing. "Coupled with the incredible slate of forthcoming films, it adds up to limitless opportunities for our brand partners."
“除了這些顯著的保障外，隨着劇院老闆越來越多地將廣告信息移到離放映時間更近的地方，Screenvision進入了2025年，成爲發佈後的放映時間清單的行業領導者。此外，Screenvision高級副總裁兼營銷主管凱文·麥高補充說，越來越多的電影院老闆正在接受Screenvision的Marquee定位——這是電影院唯一可用的影院後廣告位。“再加上即將上映的電影數量令人難以置信，這爲我們的品牌合作伙伴提供了無限的機會。”
About Screenvision Media
Headquartered in New York, N.Y., Screenvision Media is a national leader in delivering comprehensive advertising and content representation services for top-tier cinema exhibitors. The Screenvision Media cinema advertising network includes nearly half of all measured cinema admissions, comprising 14,300 screens in 2,300 theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 7 of the top 10 exhibitor companies.
關於 Screenvision 媒體
Screenvision Media總部位於紐約州紐約，是爲頂級電影參展商提供全面廣告和內容代理服務的全國領導者。Screenvision Media影院廣告網絡涵蓋了所有實測影院入場人數的近一半，包括所有50個州2300個劇院的14,300個銀幕和全國94％的DMA；通過150多個影院巡迴演出，包括排名前十的參展公司中的7家。
Media Contact:
Russin Royal
[email protected]
媒體聯繫人：
俄羅斯皇家
[電子郵件保護]
SOURCE Screenvision Media
來源 Screenvision 媒體
譯文內容由第三人軟體翻譯。