Zenni Optical Announces Partnership With ESL FACEIT Group (EFG)
Zenni Optical Announces Partnership With ESL FACEIT Group (EFG)
Zenni will become 'Official Eyewear' of ESL professional esports events and DreamHack gaming festivals
Zenni 将成为 ESL 职业电子竞技赛事和 DreamHack 游戏节的 “官方眼镜”
NOVATO, Calif. and NEW YORK, May 15, 2024 /PRNewswire/ -- Zenni Optical, the world's leading online eyewear retailer, today announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31st to June 2nd.
加利福尼亚州诺瓦托和纽约，2024 年 5 月 15 日 /PRNewswire/ — 真尼光学，全球领先的在线眼镜零售商，今天宣布与之建立合作伙伴关系 ESL FACEIT 集团 (EFG)，领先的电子竞技和视频游戏娱乐公司。该合作伙伴关系旨在将眼健康教育与电子竞技社区的创新眼镜解决方案相结合，将于5月31日至6月2日在达拉斯举行的DreamHack音乐节上正式启动。
This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical's commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG's broader mission to foster inclusive gaming worlds and engaged, supported communities.
此次合作将展示一系列联合品牌的生活方式和有竞争力的眼镜和配饰，凸显Zenni Optical对促进整体眼睛健康，特别是在解决眼疲劳和疲劳等问题方面的承诺。此外，该计划将在各种DreamHack音乐节中纳入基本的眼健康教育，这与盈丰银行促进包容性游戏世界和参与度高、受支持的社区的更广泛使命相一致。
"DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone," said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical. "By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels."
“DreamHack和ESL代表了世界上一些最以社区为中心、最负盛名的竞技赛事。他们以自己独特的方式体现了适合所有人的电子竞技。” Zenni Optical的游戏、体育和活动主管Robb Chiarini说。“通过与游戏和电子竞技领域的这些不可思议的品牌合作，我们的目标是为各级玩家和粉丝创造引人入胜的体验，将眼睛健康教育与创新的眼镜解决方案相结合。”
"We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL," said Craig Levine, Co-CEO at EFG. "The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni's ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere."
盈丰银行联席首席执行官克雷格·莱文表示：“我们很高兴能与Zenni Optical合作，成为DreamHack和ESL的官方眼镜合作伙伴。”“Zenni对电子竞技行业的真正热情令人耳目一新，也是我们合作背后做出决定的主要驱动因素。Zenni一直致力于为所有人提供眼镜，这反映了我们自己为世界各地的游戏玩家创造游戏之外的世界的动力。”
This partnership is another move in a series of announcements made by Zenni to increase the brand's presence in the gaming and esports industries, having recently signed other partnerships with Evo, Ghost Gaming, TSM, the*gamehers, and more. Through these partnerships, Zenni continues its mission to provide eyewear and eye-health education to gamers around the world.
此次合作是Zenni发布的一系列公告中的又一举措，旨在增加该品牌在游戏和电子竞技行业的影响力。Zenni最近与Evo、Ghost Gaming、TSM（*游戏）签署了其他合作伙伴关系她的s，还有更多。通过这些合作伙伴关系，Zenni继续其使命，为世界各地的游戏玩家提供眼镜和眼睛健康教育。
About ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, and DreamHack, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit .
关于 ESL FACEIT 集团
ESL FACEIT Group（EFG）是领先的电子竞技和视频游戏娱乐公司，致力于创造游戏之外的世界，让玩家和粉丝成为社区。盈丰银行建立在包括ESL、FACEIT和DreamHack在内的世界知名品牌的遗产基础上，围绕他们喜爱的游戏，为全球玩家、粉丝和创作者社区提供创新的生态系统。盈丰银行与领先的合作伙伴、品牌和全球IP合作，运营着无与伦比的直播活动、数字平台和开发者工具组合，覆盖和吸引全球数百万玩家。欲了解更多信息，请访问 。
About Zenni
Zenni pioneered the online eyewear industry in 2003 with a mission to make eyewear affordable and accessible to everyone. Based in the San Francisco Bay Area, Zenni offers adults and children the freedom to express their personality through a large collection of high-quality prescription, non-prescription and protective eyewear curated with a sense of fashion and dynamic style. With complete prescription pairs starting at just $6.95, the company has brought massive price disruption to the traditional retail model. With over 51 million frames sold worldwide, Zenni is proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Chicago Bulls, Ghost Gaming, TSM and more. Zenni has worked with designers and tastemakers on curations and collections, including Chase Stokes, Keke Palmer, Iris Apfel, and George and Claire Kittle. For more information, please visit zennioptical.com/press
关于 Zenni
Zenni 在 2003 年开创了在线眼镜行业，其使命是让所有人都能负担得起的眼镜。Zenni 总部位于旧金山湾区，通过大量具有时尚感和动感风格的高品质处方眼镜、非处方眼镜和防护眼镜，让成人和儿童自由表达自己的个性。该公司完整的处方药起价仅为6.95美元，给传统零售模式带来了巨大的价格干扰。Zenni 在全球售出超过 5100 万副眼镜，很荣幸成为旧金山 49 人队、波士顿凯尔特人队、芝加哥公牛队、Ghost Gaming、TSM 等的官方眼镜。曾尼曾与设计师和时尚达人合作设计策展和系列，包括蔡斯·斯托克斯、凯克·帕尔默、艾里斯·阿普费尔以及乔治和克莱尔·基特尔。欲了解更多信息，请访问 zennioptical.com/press
SOURCE Zenni Optical
来源 Zenni Optic
译文内容由第三方软件翻译。