Merkle Named a Leader in Everest Group PEAK Matrix for Marketing Services
Merkle Named a Leader in Everest Group PEAK Matrix for Marketing Services
COLUMBIA, Md., May 15, 2024 /PRNewswire/ -- Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, today announced Everest Group designated Merkle as a Leader for a second year in a row in its Marketing Services PEAK Matrix Assessment 2024.
馬里蘭州哥倫比亞，2024年5月15日 /PRNewswire/ — 電通領先的技術支持、數據驅動的客戶體驗管理（CXM）公司默克爾今天宣佈，珠穆朗瑪峯集團連續第二年將默克爾指定爲其營銷服務峯值矩陣的領導者 2024 年評估。
The PEAK Matrix report is a comprehensive evaluation of 34 marketing service providers to assess the current state of the competitive marketing service provider landscape. Everest Group's report recognizes the need for marketing service providers to shift from traditional offerings to strategic enablement of innovative solutions focused on customer experience (CX).
PEAK Matrix報告是對34家營銷服務提供商的綜合評估，旨在評估競爭激烈的營銷服務提供商格局的現狀。珠穆朗瑪峯集團的報告認識到，營銷服務提供商需要從傳統產品轉向以客戶體驗（CX）爲重點的創新解決方案的戰略支持。
Merkle is a global experience consultancy with over 16,000 employees worldwide, integrating data, design, technology, and strategy to power data-driven, human-centered customer experience transformation. Underpinning Merkle's marketing capabilities is its 35+ years of leadership in data, which provides the foundation for delivering 360-degree human experience.
美庫爾是一家全球體驗諮詢公司，在全球擁有超過16,000名員工，整合數據、設計、技術和戰略，以推動數據驅動、以人爲本的客戶體驗轉型。默庫爾在數據領域超過35年的領導地位是其營銷能力的基礎，這爲提供360度的人類體驗奠定了基礎。
Everest Group also named Merkle a Major Contender in its Enterprise Immersive Experience Services PEAK Matrix Assessment 2024. The PEAK Matrix report evaluated 16 immersive service providers across the world based on design/consulting, execution, and managed services capabilities. Everest Group noted Merkle's cross-disciplinary design approach integrates data capabilities with AI for immersive experiences and its service offering portfolio that covers all aspects of the value chain, ensuring a well-rounded and healthy array for options.
珠穆朗瑪峯集團還在其2024年企業沉浸式體驗服務峯值矩陣評估中將默克爾列爲主要競爭者。PEAK Matrix報告根據設計/諮詢、執行和管理服務能力對全球16家沉浸式服務提供商進行了評估。珠穆朗瑪峯集團指出，美庫爾的跨學科設計方法將數據能力與人工智能相結合，提供身臨其境的體驗，其服務產品組合涵蓋價值鏈的各個方面，確保了全面健康的選擇範圍。
"We are honored to be recognized by Everest Group and believe the acknowledgement validates our ability to enable the experience economy through comprehensive customer experience services," said Pete Stein, global president of Merkle.
美庫爾全球總裁皮特·斯坦表示：“我們很榮幸獲得珠穆朗瑪峯集團的認可，並相信這一認可證實了我們通過全面的客戶體驗服務實現體驗經濟的能力。”
The latest Everest Group recognition follows Merkle being named a Leader in IDC MarketScapes for Experience Build and Design Services, in addition to Everest Group designating Merkle as a Leader in the Digital Interactive Experiences (IX) Services PEAK Matrix Assessment 2023 in North America and Europe.
珠穆朗瑪峯集團的最新認可是在默克爾被評爲IDC MarketScapes體驗建設和設計服務領導者之後，此外珠穆朗瑪峯集團還將美庫爾指定爲2023年北美和歐洲數字互動體驗（IX）服務峯值矩陣評估的領導者。
To learn more about Merkle's rank in the evaluative reports, click here.
要詳細了解美庫爾在評估報告中的排名，請點擊此處。
About Merkle
關於默克爾
Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit
電通公司默克爾推動體驗經濟。35年來，該公司一直將人置於其數字業務轉型方法的核心。作爲世界上唯一一家擁有數據科學和業務績效傳統的綜合體驗諮詢公司，美庫爾提供全面的端到端體驗，推動增長、參與度和忠誠度。美庫爾的專業知識在數字化轉型和商務、體驗設計、工程和技術集成、數字營銷、數據科學、CRM和忠誠度以及客戶數據管理等領域贏得了頂級行業分析公司的 “領導者” 認可。美庫爾擁有超過16,000名員工，業務遍及美洲、歐洲、中東和非洲以及亞太地區的30多個國家。欲了解更多信息，請訪問
SOURCE Merkle
來源 Merkle
譯文內容由第三人軟體翻譯。