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Live Nation's All-In Pricing Policy Has Yielded An 8% Increase In Completed Sales In The First 6-Months The Program Rolled Out Across All Live Nation Venues And Festivals In The U.S.

Benzinga ·  May 15 01:21

Nearly 9,000 Shows Display Total Ticket Costs at Checkout as Policy Ramps up across 33 States plus Washington D.C.

LOS ANGELES , May 14, 2024 /PRNewswire/ -- Live Nation Entertainment's all-in pricing policy, which shows a ticket buyer the total price and fees associated with their transaction, has yielded an 8% increase in completed sales in the first six months the program rolled out across all Live Nation venues and festivals in the U.S. The industry-leading initiative has proven beneficial for both fans and artists, delivering greater transparency for fans while increasing sales for artists and fewer abandoned carts at checkout.

The encouraging data comes at a critical time as policymakers in the House prepare to vote on the TICKET Act, which aims to ensure transparent pricing for consumers among other ticket reforms. Live Nation's move to all-in pricing has seen broad success, with nearly 9,000 shows displaying all-in pricing as the program begins to scale. This benefits fans in the 33 states plus Washington, D.C., where Live Nation operates venues.

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