Koikeya Co., Ltd. (President: Akira Sato) has been promoting the “Koikeya JAPAN PRIDE Project” since 2018/2 as a project to disseminate the climate and culture that “Japan is proud of” and the ingredients they create by incorporating them into “Koikeya Pride Potato.” Recently, while there is a need to review the importance of “domestic production” due to the effects of drastically changing social conditions and climate change, etc., starting in 2024, we will be developing a new “Koikeya Pride Potato Japanese Supernatural” series centered on “Japanese supernatural work,” which is the crystallization of craftsmanship and passion that supports “the appeal of Japanese ingredients,” which is attracting attention from around the world.
Also, the package design for “Kanazawa” will be announced again As the first step, “Koikeya Pride Potato Japanese Supernatural Kobe Beef” and “Koikeya Pride Potato Japanese Hand Picked Olives” will be pre-sold at convenience stores nationwide from 2024/5/20 (Monday), and will be sold at supermarkets nationwide and other general channels from 2024/5/27 (Monday).
As the second installment that follows, “Koikeya Pride Potato Japanese Supernatural Kyoto Yuzu Shichimi” and “Koikeya Pride Potato Japanese Supernatural Kyushu Yakinori Soy Sauce” will be released on 2024/6/24 (Monday). As the third installment, “Koikeya Pride Potato Japanese Supernatural Kumamoto Red Beef” and “Koikeya Pride Potato Japanese Supernatural Jomon Scented Scallop Dashi” will go on sale on 2024/7/15 (Monday). Also, as the fourth installment, “Koikeya Pride Potato: Japanese Supernatural Kanazawa Sweet Shrimp” will be released in 2024/11.
In the “Koikeya Pride Potato Japanese Supernatural” series, we will continue from the “Koikeya JAPAN PRIDE Project” and donate a portion of sales to contribute to the maintenance and development activities of “supernatural work” in each region. Also, in order to support the reconstruction of the “Reiwa 6 Noto Peninsula Earthquake” that occurred in January 2024, in addition to donations to each region, we will donate to reconstruction support activities due to the Noto Peninsula Earthquake in addition to donations to each region for the “Koikeya Pride Potato: Japanese Supernatural Power: Kanazawa Sweet Shrimp,” which will go on sale in 2024/11.
In 2024, awareness of “Japan” will increase in all aspects of the economy, culture, and tourism. As a long-established Japanese potato chip store, Koikeya hopes to contribute to boosting the whole of Japan by promoting the “Koikeya Pride Potato Japanese Supernatural” series centered on “Japanese supernatural work,” which is the crystallization of craftsmanship and passion that supports “the appeal of Japanese ingredients,” and disseminating them all over the country.
First product overview
| Product name/content | “Koikeya Pride Potato Japanese supernatural Kobe beef”/53g “Koikeya Pride Potato Japanese Divine Work Hand Picked Olives”/53g |
|---|---|
| pricing | Open price (reference retail price around 160 yen before tax) |
| Release date/ Sales destination | 2024/5/20 (Mon)/Nationwide convenience store advance 2024/5/27 (Mon)/Nationwide/Supermarkets/Other General Channels |
◆ Tastes woven by Japanese supernatural works
“Koikeya Pride Potato Japanese supernatural Kobe beef”
・Tastes like sukiyaki made by combining the elegant sweetness of Kobe beef sashi with soy sauce
“Koikeya Pride Potato Japanese Divine Work Hand Picked Olives”
・A refreshing flavor with the aroma and flavor of hand-picked olives from Shodoshima with seaweed salt from Awaji Island, lemon and pepper from Setouchi
Second product overview
| Product name/content | “Koikeya Pride Potato Japanese Supernatural Kyoto Yuzu Shichimi”/53g “Koikeya Pride Potato Japanese supernatural Kyushu yakinori soy sauce”/53g |
|---|---|
| pricing | Open price (reference retail price around 160 yen before tax) |
| Release date/ Sales destination | 2024/6/24 (Mon)/Nationwide/All Channels |
◆ Tastes woven by Japanese supernatural works
“Koikeya Pride Potato Japanese Supernatural Kyoto Yuzu Shichimi”
・The refreshing aroma and elegant spiciness of using yuzu peel from Nantan City, Kyoto Prefecture for Pride Potato's original blend made by “Kamisaraku” in Kyoto Saga Arashiyama, has an addictive flavor
“Koikeya Pride Potato Japanese supernatural Kyushu yakinori soy sauce”
・Sweet soy sauce made in Munakata City, nori harvested in the nutritious Ariake Sea, and exquisite conger eel caught at Kanezaki fishing port have a deep flavor with just the right amount of sweetness and rich flavor
Vol.3 Product Overview
| Product name/content | “Koikeya Pride Potato Japanese supernatural Kumamoto red beef”/53g “Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup”/53g |
|---|---|
| pricing | Open price (reference retail price around 160 yen before tax) |
| Release date/ Sales destination | 2024/7/15 (Mon)/Nationwide/All Channels |
◆ Tastes woven by Japanese supernatural works
“Koikeya Pride Potato Japanese supernatural Kumamoto Red Beef”
・A flavor that enhances the umami of meat, with wasabi soy sauce added to “Kumamoto Red Beef,” where you can enjoy a lot of lean meat and rich umami
“Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup stock”
・A rich flavor that allows you to enjoy the blessings of the sea and mountains using “kombu” from Hokkaido, “scallops” from Aomori prefecture, “shiitake mushrooms” from Iwate prefecture, and “shotsuru” from Akita prefecture
4th Product Overview (tentative)
| Product name/content | “Koikeya Pride Potato Japanese supernatural Kanazawa sweet shrimp”/53g |
|---|---|
| pricing | Open price (reference retail price around 160 yen before tax) |
| Release date/ Sales destination | Scheduled for 2024/11/Nationwide/All channels |
“Koikeya Pride Potato Japanese supernatural work” brand site ※Scheduled to be updated around noon on 5/20 (Mon)
(URL) https://koikeya-pridepotato.jp/#ppjlineupdownloads
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“Koikeya Pride Potato Japanese supernatural Kobe beef” (1.42MB)
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![“Koikeya Pride Potato Japanese Divine Work Hand Picked Olives”]()
“Koikeya Pride Potato Japanese Divine Work Hand Picked Olives” (1.57MB)
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![“Koikeya Pride Potato Japanese Supernatural Kyoto Yuzu Shichimi”]()
“Koikeya Pride Potato Japanese Supernatural Kyoto Yuzu Shichimi” (1.18MB)
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![“Koikeya Pride Potato Japanese supernatural Kyushu yakinori soy sauce”]()
“Koikeya Pride Potato Japanese supernatural Kyushu yakinori soy sauce” (996KB)
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![“Koikeya Pride Potato Japanese supernatural Kumamoto Red Beef”]()
“Koikeya Pride Potato: Japanese supernatural kumamoto red beef” (1.53MB)
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![“Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup A”]()
“Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup A” (1.56MB)
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![“Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup B”]()
“Koikeya Pride Potato Japanese supernatural Jomon scented scallop soup B” (1.82MB)