Xbox Exec Sarah Bond Addresses Microsoft's Studio Closures: 'It's Always Extraordinarily Hard To Make Decisions Like That'
Xbox Exec Sarah Bond Addresses Microsoft's Studio Closures: 'It's Always Extraordinarily Hard To Make Decisions Like That'
Xbox President Sarah Bond addressed concerns surrounding Microsoft Corp's (NASDAQ:MSFT) recent closure of four studios.
Xbox總裁莎拉·邦德談到了對微軟公司（納斯達克股票代碼：MSFT）最近關閉四家工作室的擔憂。
Bond stressed the decision's necessity for the long-term health of the Xbox business amidst what she calls "this moment of transition."
邦德強調，在她所謂的 “過渡時刻”，這一決定對於Xbox業務的長期健康至關重要。
Microsoft's acquisition of ZeniMax Media included prominent developers like Bethesda and Arkane for $7.5 billion in 2021. It also purchased Activision Blizzard for $69 billion. The gaming community was subsequently shocked by the announcement of studio closures, including Arkane Austin and Tango Gameworks.
微軟在2021年以75億美元的價格收購了ZeniMax Media，其中包括貝塞斯達和阿肯等知名開發商。它還以690億美元的價格收購了動視暴雪。隨後，遊戲界對包括Arkane Austin和Tango Gameworks在內的工作室宣佈關閉感到震驚。
Bond, in an interview with Bloomberg, discussed stagnant growth in the gaming industry despite significant game releases. She also mentioned the increasing costs and time required for developing blockbuster games.
邦德在接受彭博社採訪時說，儘管遊戲發行了大量產品，但遊戲行業的增長卻停滯不前。她還提到了開發大片遊戲所需的成本和時間不斷增加。
Bond expressed the need to navigate industry transitions while upholding Xbox's brand and offerings. She highlighted their dedication to providing diverse gaming experiences, citing titles such as Call of Duty and Pentiment.
邦德表示，需要駕馭行業轉型，同時維護Xbox的品牌和產品。她以《使命召喚》和《Pentiment》等遊戲爲例，強調了他們致力於提供多樣化遊戲體驗的決心。
Xbox President: 'No One Size Fits All;
Xbox 總裁：“沒有放之四海而皆準的尺碼；
"It's always extraordinarily hard when you have to make decisions like that," Bond said. "I'll go back to what I was saying about the industry. And when we looked at those fundamental trends, we feel a deep responsibility to ensure that the games we make, the devices we build, the services that we offer are there through moments, even when the industry isn't growing and when you're through a time of transition."
邦德說：“當你必須做出這樣的決定時，總是非常困難的。”“我會回過頭來談談我對這個行業的看法。當我們審視這些基本趨勢時，我們深感責任重大，要確保我們製作的遊戲、我們開發的設備、我們提供的服務始終如一，即使行業沒有增長，也是在你處於過渡時期。”
She added: "The news we announced earlier this week is an outcome of that, and our commitment to make sure that the business is healthy for the long term."
她補充說：“我們本週早些時候宣佈的消息是其結果，也是我們對確保業務長期健康的承諾。”
Regarding the closure of Tango Gameworks despite the apparent success of Hi-Fi Rush, Bond underscored the uniqueness of each studio's situation and the multitude of factors considered in such decisions.
關於儘管Hi-Fi Rush取得了明顯成功，但Tango Gameworks還是關閉了，邦德強調了每個工作室的情況的獨特性以及此類決策中考慮的衆多因素。
"There's no one size fits all to it for us. So we look at each studio, each game team, and we look at a whole variety of factors when we're faced with making decisions and tradeoffs like that," Xbox's president noted. "But it all comes back to our long term commitment to the games we create, the devices we build, the services, and ensuring that we're setting ourselves up to be able to deliver on those promises."
“對我們來說，沒有一個放之四海而皆準的方案。因此，我們着眼於每個工作室、每個遊戲團隊，當我們面對這樣的決策和權衡時，我們會考慮各種各樣的因素，” Xbox總裁指出。“但這一切都源於我們對我們創造的遊戲、我們製造的設備、服務的長期承諾，以及確保我們爲兌現這些承諾做好準備。”
However, her response drew criticism for not directly addressing the concerns raised.
但是，她的答覆因沒有直接解決所提出的問題而受到批評。
IGN reported that studio closures were driven by a need to reprioritize resources and focus on key projects. Despite acknowledging the success of Hi-Fi Rush, Xbox leadership indicated a shift in the studio's prospects, influencing the decision-making process. Tango Gameworks' pitch for Hi-Fi Rush 2 was reportedly rejected due to cost concerns.
IGN報告稱，關閉工作室是由於需要重新安排資源並專注於關鍵項目。儘管承認了Hi-Fi Rush的成功，但Xbox領導層表示該工作室的前景發生了轉變，影響了決策過程。據報道，由於成本問題，Tango Gameworks對Hi-Fi Rush 2的宣傳被拒絕了。
Microsoft's gaming business faces challenges such as declining revenue excluding Activision. It also suffers from stagnant Game Pass subscriber growth, and decreased console sales plus rising development costs. Internal scrutiny following the Activision Blizzard acquisition adds further pressure.
微軟的遊戲業務面臨着諸如不包括動視在內的收入下降等挑戰。它還受到Game Pass訂戶增長停滯、遊戲機銷量下降以及開發成本上漲的影響。動視暴雪收購後的內部審查進一步增加了壓力。
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使用來自 Shutterstock 的照片創建的圖像。
譯文內容由第三人軟體翻譯。