The Official Cooperation Launched Between HONGQI & Two Renowned Brands ---- The Establishment Of"Cross Border Ecology Alliance of HONGQI"
The Official Cooperation Launched Between HONGQI & Two Renowned Brands ---- The Establishment Of"Cross Border Ecology Alliance of HONGQI"
BEIJING, May 13, 2024 /PRNewswire/ -- During the 2024 Beijing International Automotive Exhibition, HONGQI hosted the "2024 HONGQI Global Media Communication Conference". At this event, HONGQI announced the official establishment of the "Cross Border Ecology Alliance of HONGQI". This alliance aims to unite leading global consumer brands to curate an exclusive quality lifestyle tailored for HONGQI's discerning high-end user base, facilitating the joint launch of exclusive products. Furthermore, HONGQI forged new partnerships with Ekornes | IMG Comfort, the top notch furniture brand, and Nervora & Vogue Arabia, the top notch fashion brand. HONGQI will remain committed to seeking opportunities for cooperation with top notch brands in various industries.
北京，2024年5月13日 /PRNewswire/ — 在2024年北京國際汽車展覽會期間，紅旗舉辦了 “2024年紅旗全球媒體傳播大會”。在本次活動中，紅旗宣佈正式成立 “紅旗跨境生態聯盟”。該聯盟旨在聯合全球領先的消費品牌，爲紅旗挑剔的高端用戶群量身打造專屬品質生活方式，促進獨家產品的聯合發佈。此外，紅旗還與一流的傢俱品牌Ekornes | IMG Comfort和頂級時尚品牌Nervora & Vogue Arabia建立了新的合作伙伴關係。紅旗將繼續致力於尋找與各行業頂級品牌合作的機會。
HONGQI has entered into an intent letter for cooperation with Ekornes | IMG Comfort, with the objective of effectively leveraging complementary resources, enhancing the core marketing competitiveness of both entities, and jointly developing co-branded products spanning furniture and automotive peripherals. Since being founded by Mr. Jens Ekornes in 1934, Ekornes stands as Norway's largest furniture manufacturer, boasting 8 production bases and over 6000 sales outlets worldwide. Leveraging Ekornes' extensive reach, HONGQI aims to bolster joint promotional efforts online and offline, ensuring broader audience coverage and expanded market resources. Notably, Ekornes enjoys widespread popularity in Norway, with one STRESSLESS recliner for every four individuals. Moreover, HONGQI's "Explore Zero" event in 2022 significantly heightened brand awareness locally in Norway. This cooperation holds promise in assisting HONGQI in capturing the Norwegian market and potentially extending its reach further into Europe.
紅旗已經與Ekornes | IMG Comfort簽訂了合作意向書，目的是有效利用互補資源，增強兩家實體的核心營銷競爭力，共同開發涵蓋傢俱和汽車外圍設備的聯合品牌產品。自延斯·埃科納斯先生於1934年創立以來，Ekornes一直是挪威最大的傢俱製造商，在全球擁有8個生產基地和6000多個銷售網點。利用Ekornes的廣泛影響力，紅旗旨在加強線上和線下的聯合促銷工作，確保更廣泛的受衆覆蓋面和擴大市場資源。值得注意的是，Ekornes在挪威廣受歡迎，每四個人就有一把思特萊斯躺椅。此外，2022年紅旗的 “探索零” 活動極大地提高了挪威當地的品牌知名度。這種合作有望幫助紅旗佔領挪威市場，並有可能將其業務範圍進一步擴展到歐洲。
HONGQI has also entered into a Memorandum of Understanding (MOU) with Nervora & Vogue Arabia to leverage their upscale resources in the Middle East, enriching the user experience with innovation and sophistication. This cooperation aims to elevate the profile of the HONGQI brand and its vehicles, bolstering brand recognition and perception. Through increased exposure, HONGQI seeks to align its brand and products with notions of fashion, luxury, and global allure. Previously, HONGQI EHS9 and H9 proudly served as the official automotive partner for the " Ball of Arabia 2024", the annual red carpet ball hosted by Vogue Arabia, providing stylish transportation for VIP guests to Dubai's Atlantis the Royal, and showcasing its latest offerings. Besides this, EHS9 and HS3 were prominently featured in a photoshoot for the magazine's special 7th-anniversary edition.
紅旗還與Nervora & Vogue Arabia簽訂了諒解備忘錄（MOU），以利用其在中東的高端資源，通過創新和複雜性豐富用戶體驗。此次合作旨在提升紅旗品牌及其車輛的知名度，增強品牌知名度和知名度。通過增加曝光度，紅旗力求使其品牌和產品與時尚、奢侈品和全球魅力的概念保持一致。此前，紅旗EHS9和H9自豪地成爲 “2024年阿拉伯舞會” 的官方汽車合作伙伴，這是由Vogue Arabia主辦的年度紅毯舞會，爲前往迪拜皇家亞特蘭蒂斯酒店的貴賓提供時尚的交通工具，並展示其最新產品。除此之外，EHS9和HS3在該雜誌7週年特別版的照片中佔據了突出地位。
HONGQI embraces the sight of "Safety, Intelligence, Green, Health, and Taste" as its brand DNA, committed to providing users with the progress of products, ultra-performance, network, service, capacity, and eco-system. As the oldest and most prestigious luxury automotive brand in Chinese history, HONGQI places a greater emphasis on a sense of exclusivity and quality in its brand ecosystem. In order to provide users with more evenly balanced automotive products and more attentive services, HONGQI's focus on brand building is particularly robust among Chinese automotive brands today.
紅旗以 “安全、智能、綠色、健康、品味” 爲品牌基因，致力於爲用戶提供先進的產品、超性能、網絡、服務、容量和生態系統。作爲中國歷史上歷史最悠久、最負盛名的豪華汽車品牌，紅旗更加重視其品牌生態系統的排他性和質量感。爲了向用戶提供更均衡的汽車產品和更周到的服務，紅旗對品牌建設的關注在當今的中國汽車品牌中尤爲突出。
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