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Apple's New iPad Ad Draws Fierce Backlash From Creator Community As It Allegedly 'Celebrates Destruction'

Apple's New iPad Ad Draws Fierce Backlash From Creator Community As It Allegedly 'Celebrates Destruction'

蘋果的新iPad廣告據稱 “慶祝銷燬”,引起了創作者社區的強烈反對
Benzinga ·  05/09 16:07
A new advertisement by Apple Inc. (NASDAQ:AAPL) has sparked a significant backlash. The ad, which was unveiled during the launch of the new iPad, has been criticized for its portrayal of creative tools being crushed and replaced by the new iPad.
蘋果公司(納斯達克股票代碼:AAPL)的一則新廣告引發了強烈反對。這則廣告是在新款iPad發佈期間發佈的,因其描繪的創意工具被壓制並由新iPad取而代之而受到批評。
What Happened: The ad, titled "Crush!" was unveiled during the virtual launch of the new iPads. It features a studio filled with various creative tools such as musical instruments, a record player, and cans of paint, which are then physically crushed by a giant compressor.
發生了什麼:這則名爲 “Crush!” 的廣告是在新款iPad的虛擬發佈會上發佈的。它設有一個工作室,裏面裝滿了各種創作工具,例如樂器、電唱機和油漆罐,然後這些工具會被一臺巨型壓縮機物理壓碎。
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