Street League Skateboarding (SLS) and Jones Soda Sign Multi-Year Partnership to Champion Action Sports and Amplify Innovative Spirit of SLS Events
Street League Skateboarding (SLS) and Jones Soda Sign Multi-Year Partnership to Champion Action Sports and Amplify Innovative Spirit of SLS Events
World's Largest Competitive Skateboarding League and Leading Craft Soda Brand to Collaborate Across In-Venue, Content, and Athlete Activations, with Jones Soda to Serve as Official Sponsor of All-New"SLS Futures" Youth Program
全球最大的競技滑板聯盟和領先的Craft Soda品牌將在場地、內容和運動員激活方面進行合作，瓊斯·索達將作爲全新 “SLS Futures” 青年計劃的官方贊助商
LAS VEGAS, May 8, 2024 /PRNewswire/ -- Street League Skateboarding (SLS) and Jones Soda Co. today announced a multi-year partnership to champion current and future generations of action sports. Jones Soda., a longtime supporter of skateboarding and other action sports, will now join forces with the world's largest competitive skateboarding league to amplify the SLS community and innovative spirit of SLS events. The partnership will feature an integration of the Jones Soda Co. product and the brand's own action sports heritage into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons. Through the partnership, Jones will also serve as the official sponsor of SLS Futures, the league's all-new youth development program.
拉斯維加斯，2024年5月8日 /PRNewswire/ — 街頭聯盟滑板（SLS）和瓊斯蘇打公司今天宣佈了一項爲期多年的合作伙伴關係，以支持當代和子孫後代的極限運動。長期支持滑板和其他極限運動的瓊斯·索達。現在將與世界上最大的競技滑板聯盟聯手，擴大SLS社區和SLS賽事的創新精神。該合作伙伴關係將把瓊斯蘇打公司的產品和該品牌自己的極限運動遺產整合到整個2024年和2025年SLS賽季的SLS場館、SLS運動員活動、內容和品牌推廣中。通過此次合作，瓊斯還將成爲聯盟全新的青年發展計劃SLS Futures的官方贊助商。
"At Thrill One, we're excited to partner with Jones Soda, a brand with a deep, historical commitment to action sports and consumers," said Matt Cohn, CEO of Thrill One Sports & Entertainment, the parent company of SLS. "Their innovative approach to fan engagement, capturing the spirit of early social media through their iconic labels, showcases their status as pioneers in connecting with audiences. Together, we look forward to building on this existing loyalty, celebrating and developing the next generation of skateboarders, and enhancing our shared experience with fans worldwide."
SLS母公司Thrill One Sports & Entertainment首席執行官馬特·科恩表示：“在Thrill One，我們很高興能與瓊斯蘇打合作，該品牌對極限運動和消費者有着深厚的歷史承諾。”“他們創新的粉絲參與方式，通過其標誌性標籤捕捉了早期社交媒體的精神，展示了他們作爲與觀衆建立聯繫的先驅者的地位。我們共同期待在現有的忠誠度基礎上再接再厲，慶祝和培養下一代滑板運動員，並增強我們與全球粉絲的共同體驗。”
Jones Soda, the original craft soda known for its great taste, unconventional flavors, and iconic brand, has blazed trails in the beverage industry for more than two decades with its pure cane sugar formulation, cult fan following, and ultra creative labels. The brand is available at top retail outlets across the United States and Canada as well as via the Jones online store. In 2022, Jones became the first non-alcoholic carbonated beverage brand to crossover to cannabis and HD9 with Mary Jones. Mary Jones features the same formulation as mainline Jones, adapted for cannabis and HD9, along with edibles and more products to come. Mary Jones HD9 is carried across the country at retail stores as well as Mary Jones' online store, while its cannabis-infused products are carried in hundreds of dispensaries in California and Washington, including its award-winning Berry Lemonade, Root Beer and more.
瓊斯蘇打是原創的精釀蘇打水，以其美味、非傳統的口味和標誌性品牌而聞名，二十多年來，憑藉其純蔗糖配方、狂熱的粉絲和極具創意的標籤，在飲料行業開闢了道路。該品牌可在美國和加拿大的頂級零售店以及瓊斯在線商店購買。2022年，瓊斯成爲第一個與瑪麗·瓊斯跨界涉足大麻和HD9的無酒精碳酸飲料品牌。瑪麗·瓊斯的配方與主線瓊斯相同，適用於大麻和HD9，還有零食和更多產品即將推出。Mary Jones HD9在全國各地的零售商店和瑪麗·瓊斯的在線商店出售，而其注入大麻的產品則在加利福尼亞和華盛頓的數百家藥房出售，包括屢獲殊榮的漿果檸檬水、生啤酒等。
Jones' beverages will be featured across the calendar of SLS events in 2024 and 2025 beginning with the league's upcoming SLS Apex on May 25, providing fans the opportunity to enjoy an exciting array of craft sodas as the world's best skateboarders compete at the highest levels in search of the SLS Super Crown title. SLS athletes and brand influencers will also be given the opportunity to engage with Jones Soda Co. as the league's latest brand partner, further building on the shared community-first spirit of SLS and Jones.
瓊斯的飲料將出現在2024年和2025年的SLS賽事日曆中，從聯盟即將於5月25日舉行的SLS Apex開始，讓球迷有機會享受一系列令人興奮的精釀蘇打水，因爲世界上最好的滑板運動員將在最高水平上爭奪SLS超級皇冠冠軍。SLS運動員和品牌影響者也將有機會與作爲聯盟最新品牌合作伙伴的瓊斯蘇打公司互動，進一步鞏固SLS和瓊斯共同的社區至上精神。
"The innovative spirit of the action sports community has always resonated with Jones and our values and brand, a shared passion and lifestyle that has been a driving foundation for our work together" said David Knight, CEO of Jones Soda. "Thrill One captures this with its top-tier events and talent. We're thrilled to be involved with the new Youth program to inspire and support the next generation of skaters. We look forward to fans enjoying our brands all season long."
瓊斯蘇達首席執行官戴維·奈特表示：“極限運動界的創新精神一直與瓊斯以及我們的價值觀和品牌產生共鳴，共同的激情和生活方式一直是我們合作的基礎。”“Thrill One憑藉其頂級賽事和才華捕捉到了這一點。我們很高興參與新的青年項目，以激勵和支持下一代滑冰運動員。我們期待粉絲們在整個賽季中都喜歡我們的品牌。”
The partnership comes on the heels of SLS's highly successful 2023 season, in which the series finals, the 2023 SLS Super Crown World Championship in São Paulo Brazil, garnered over 15 million views over the course of its weekend event. The accomplishment not only underscored SLS's global influence but also showcased the league's widespread popularity and prominence within the world of competitive skateboarding. Now, well into the 2024 season, SLS has established itself among the fastest-growing sports properties in the world, garnering a 128% increase in impressions, 153% growth in interactions and 349% growth in followers across its social media platforms year-over-year to date. Similarly, broadcast viewership on the league's latest SLS San Diego Finals in April 2024 achieved 75% higher viewership than the SLS Chicago Finals in April 2023, representing just under one year of growth for the company and its viral, loyal following.
此次合作緊隨SLS在2023年賽季取得巨大成功，在該賽季中，系列賽決賽，即在巴西聖保羅舉行的2023年SLS超級皇冠世界錦標賽，在週末的賽事中獲得了超過1500萬的觀看次數。這一成就不僅凸顯了SLS的全球影響力，還展示了該聯盟在競技滑板世界中的廣泛知名度和突出地位。現在，已經進入2024賽季，SLS已成爲全球增長最快的體育項目之一，迄今爲止，其社交媒體平台的曝光量同比增長了128％，互動量增長了153％，粉絲量增長了349％。同樣，2024年4月聯盟最新的SLS聖地亞哥總決賽的收視率比2023年4月的SLS芝加哥總決賽高出75％，這意味着該公司及其病毒式忠實追隨者的增長將近一年。
As part of its commitment to growing community and engagement in skateboarding, Jones Soda Co. will also take a leading sponsorship role this summer in SLS Futures, Street League Skateboarding's youth program aimed at developing the next generation of SLS Champions. SLS Futures will be a ten-week program at famed action sports camp Woodward, where the top 20 skateboarders each week–up to 10 men and 10 women–will compete to win a free week at camp. The youth program will culminate with the SLS Futures Camper Final from August 11-17, with both the men's and women's youth winners receiving an all-expenses-paid trip to a US SLS event and a VIP experience in 2025, showcasing the best of skateboarding talent.
作爲其對發展社區和參與滑板運動的承諾的一部分，瓊斯蘇打公司今年夏天還將在SLS Futures中擔任主導贊助商，這是街頭聯盟滑板運動的青年項目，旨在培養下一代SLS冠軍。SLS Futures將在著名的極限運動訓練營伍德沃德舉辦爲期十週的節目，每週排名前20位的滑板運動員（最多10名男子和10名女子）將爭奪夏令營免費一週的勝利。青年項目將在8月11日至17日的SLS期貨露營車決賽中達到高潮，男子和女子青年組的獲勝者都將獲得全額付費的美國SLS賽事旅行和2025年VIP體驗，展示最優秀的滑板天賦。
For more information, please visit streetleague.com, follow on Instagram via @jonessodaco and @sls, or follow on X via @jonessodaco and @StreetLeague.
欲了解更多信息，請訪問 streetleague.com，通過 @jonessodaco 和 @sls 在 Instagram 上關注，或通過 @jonessodaco 和 @StreetLeague 關注 X。
About Street League Skateboarding (SLS)
關於街頭聯盟滑板 (SLS)
Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding's premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world's premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit StreetLeague.com.
自2010年成立以來，街頭滑板聯盟（SLS）已將街頭滑板從一系列獨立的獨立賽事推向了著名的全球系列賽。作爲街頭滑板高級資格體系和比賽形式的先驅，SLS提供了一條從業餘到職業選手的途徑，並在全球範圍內舉辦了激動人心的現場賽事。SLS 冠軍巡迴賽被公認爲世界上首屈一指的職業街頭滑板比賽。賽事在世界各地主要城市的定製、獨一無二、經過 SLS 認證的廣場上舉行，體育界的精英將爭奪最高的賭注。欲了解更多信息，請訪問 StreetLeague.com。
About Jones Soda Co.
關於瓊斯蘇打公司
Jones Soda Co. (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer with a subsidiary dedicated to cannabis products. The company markets and distributes best tasting premium craft sodas under the Jones Soda brand, and a variety of cannabis products under the Mary Jones brand. Jones' mainstream soda line is sold across North America in glass bottles, cans and on fountain and slush through traditional beverage outlets, restaurants, and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit , , or
瓊斯汽水公司（CSE：JSDA，OTCQB：JSDA）是一家領先的精釀蘇打水製造商，擁有一家專門生產大麻產品的子公司。該公司以瓊斯蘇打品牌銷售和分銷最美味的優質精釀蘇打水，並以瑪麗·瓊斯品牌銷售和分銷各種大麻產品。瓊斯的主流汽水線通過傳統的飲料店、餐廳和其他賬戶以玻璃瓶、罐裝以及噴泉和雪泥的形式在北美各地銷售。該公司總部位於華盛頓州西雅圖。欲了解更多信息，請訪問或
Media Contact:
Thrill One Sports & Entertainment: Ethos Group [email protected]
媒體聯繫人：
Thrill One 體育與娛樂： Ethos 集團 [電子郵件保護]
Jones Soda Co.:
瓊斯汽水公司:
Jill Schmidt
JSPR
847-921-1295 [email protected]
吉爾·施密特
JSPR
847-921-1295 [電子郵件保護]
SOURCE Jones Soda
來源 Jones Soda
譯文內容由第三人軟體翻譯。