Texans Credit Union Enters a New Era With Bold Redesign
Texans Credit Union Enters a New Era With Bold Redesign
Transformation of organization's branding assets mark a new trajectory for credit union
組織品牌資產的轉型標誌着信用合作社的新軌跡
RICHARDSON, Texas, May 8, 2024 /PRNewswire/ -- Texans Credit Union (Texans), a leading financial institution with a 70-year legacy of dedicated service to the North Texas community, proudly unveils its new logo. The redesign represents a bold step forward, embodying the organization's commitment to its Texas Instruments (TI) heritage, tradition, innovation and the vibrant spirit of Texas.
得克薩斯州理查森，2024年5月8日 /PRNewswire/ — 德州信用合作社（Texans）自豪地推出了其新徽標，這是一家擁有70年專門爲北德克薩斯社區提供服務的領先金融機構。重新設計代表着向前邁出的大膽一步，體現了該組織對其德州儀器（TI）傳統、傳統、創新和充滿活力的德克薩斯精神的承諾。
Since 1953, Texans has been dedicated to enhancing the economic prosperity of its members and the communities they serve. Originating from a group of 11 TI employees who pooled together their savings, 'Texins Credit Union' was established to promote thrift and provide affordable loans to colleagues. Four decades later, Texans expanded its eligibility criteria, embracing a community charter and extending membership to employees from neighboring local businesses. This expansion led to the organization's first rebranding initiative in 1998, renaming the institution from Texins to Texans.
自1953年以來，德州人一直致力於促進其成員及其所服務社區的經濟繁榮。“Texins信用合作社” 由11名TI員工組成，他們彙集了積蓄，成立了旨在促進節儉並向同事提供負擔得起的貸款。四十年後，德州人擴大了資格標準，採用了社區章程，並將成員資格擴大到鄰近當地企業的員工。這種擴張促使該組織在1998年首次啓動了品牌重塑計劃，將該機構從德克薩斯州重命名爲德州人。
"The new logo reflects our dynamic evolution as an organization," said David Frazier, president and CEO of Texans. "With this redesign, we convey our dedication to being a financially sound credit union while showcasing our unique business model and our commitment to transformation and progress. It serves as a visual representation of our promise to continuously enhance value for our members for decades to come."
德州人總裁兼首席執行官戴維·弗雷澤說：“新徽標反映了我們作爲一個組織的動態演變。”“通過這次重新設計，我們表達了我們對成爲財務狀況良好的信用合作社的奉獻精神，同時展示了我們獨特的商業模式以及我們對轉型和進步的承諾。它直觀地體現了我們承諾在未來幾十年內持續提高會員價值的承諾。”
Throughout its storied history, Texans has undergone various redesign efforts, each reflecting its evolving identity and commitment to its members. However, this latest redesign marks a significant milestone, representing Texans' dedication to its core values and signaling a bold step forward into the future. With a renewed sense of purpose and identity, Texans is poised to continue its legacy of service and innovation.
縱觀其傳奇的歷史，德州人經歷了各種重新設計的努力，每一項都反映了其不斷變化的身份和對成員的承諾。但是，這次最新的重新設計標誌着一個重要的里程碑，代表了德州人對其核心價值觀的奉獻，也標誌着向未來邁出了大膽的一步。憑藉全新的目標感和認同感，德州人準備延續其服務和創新的傳統。
Recent research conducted by The Tech Report indicates that a staggering 90% of a brand's initial impact is attributed to its logo, signifying the impactful role visual identity plays in shaping perceptions and building trust. Within the new logo, the T in Texans remains the hero element, symbolically weaving and connecting the community while propelling it forward. It blends Texans Blue and Texans Tangerine, representing loyalty, trustworthiness, generosity and success. The chosen fonts, Azo Sans Medium for "TEXANS" and Neuzeit Grotesk Regular for "CREDIT UNION," embody modernity and authenticity.
最近進行的研究 《科技報告》 表明品牌初始影響力中有驚人的90％歸因於其徽標，這表明視覺識別在塑造認知和建立信任方面所起的有影響力的作用。在新徽標中，德州人的 T 仍然是英雄元素，象徵性地編織和連接社區，同時推動社區向前發展。它融合了德州藍和德州橘子，代表着忠誠、可信、慷慨和成功。所選的字體，“德克薩斯人” 的Azo Sans Medium和代表 “信用合作社” 的Neuzeit Grotesk Regular體現了現代性和真實性。
The redesign will be featured across various platforms, including digital channels, physical locations, marketing materials and promotional items. This includes digital platforms like the official website, mobile app and social media, as well as physical locations such as branch offices, ATMs and signage. It will also be used in marketing materials like brochures, flyers and advertisements, as well as in correspondence and promotional items, solidifying Texans' brand presence in the everyday lives of its members.
重新設計將在各種平台上展出，包括數字渠道、實際地點、營銷材料和促銷品。這包括官方網站、移動應用程序和社交媒體等數字平台，以及分支機構、自動取款機和標牌等物理位置。它還將用於宣傳冊、傳單和廣告等營銷材料以及信函和促銷品，鞏固德州人在會員日常生活中的品牌影響力。
About Texans Credit Union
Texans Credit Union is a not-for-profit financial institution serving North Texas members since 1953. Headquartered in Richardson, Texas, Texans Credit Union has more than 120,000 members and $2.1 billion in assets. Our mission is to provide members with exceptional service, value and financial products to help individuals achieve their financial goals. We offer a full range of banking services, including checking and savings accounts, loans, mortgages, credit cards and investment options. Texans Credit Union is one of the largest credit unions in the state. For more information, please visit texanscu.org or follow us on LinkedIn, Facebook and Twitter.
德州信用合作社簡介
德州信用合作社是一家非營利性金融機構，自1953年以來爲北德克薩斯州的會員提供服務。德州信用合作社總部位於德克薩斯州理查森，擁有超過12萬名成員和21億美元的資產。我們的使命是爲會員提供卓越的服務、價值和金融產品，以幫助個人實現其財務目標。我們提供全方位的銀行服務，包括支票和儲蓄賬戶、貸款、抵押貸款、信用卡和投資選項。德州信用合作社是該州最大的信用合作社之一。欲了解更多信息，請訪問 texanscu.org 或在領英、臉書和推特上關注我們。
Media Contact
The Power Group for Texans Credit Union
[email protected]
214-551-0832
媒體聯繫人
德州信用合作社權力小組
[電子郵件保護]
214-551-0832
SOURCE Texans Credit Union
來源：德州信用合作社
譯文內容由第三人軟體翻譯。