Financial Services Association, May 8 (Editor Zhou Ziyi) According to media statistics,$Apple (AAPL.US)$iPhone shipments in China increased by about 12% in March after the official sales season and its retailers in Greater China.

This is in stark contrast to the 37% drop in iPhone sales in the first two months of 2024, and also reflects that Apple's efforts to contain the accelerated decline in sales are beginning to bear fruit.

According to the March report released by the China Academy of Information and Communication Technology, shipments of foreign-branded smartphones increased year-on-year to 3.75 million units, the vast majority of which are Apple products.

Despite a recovery in sales in March, the data still shows that in the first quarter of 2024, overall foreign mobile phone shipments fell 27%.

This iPhone data also echoes Apple CEO Tim Cook's statement last week. In response to an analyst's question about the March quarter at the results meeting, Cook said that the iPhone business in mainland China has grown, but no further details were provided.

Cook said at the time that iPhone revenue in China had increased “on the basis of the report,” and he also reaffirmed Apple's commitment to the Chinese market.

Apple has been working to reverse its business in China since 2023. With the rise of domestic competitors such as Huawei, Apple is under intense pressure in China, an important market. Despite shrinking sales in China, Apple still accounts for 18% of its net sales.

China is both a huge market for iPhones and a global production base, so it has received a lot of attention from investors.

This week, Apple unveiled the new iPad Pro and iPad Air in an attempt to revive another product line.

Editor/jayden