Mickey Mouse Loses Magic In India As Disney+ Hotstar Suffers Major Subscriber Drop
Mickey Mouse Loses Magic In India As Disney+ Hotstar Suffers Major Subscriber Drop
This story was first published on the Benzinga India portal.
這個故事最初發表在 Benzinga India 門戶網站上。
The Walt Disney Company (NYSE:DIS) disclosed its second-quarter earnings on Tuesday, indicating a rough patch for its Indian operations.
沃爾特·迪斯尼公司（紐約證券交易所代碼：DIS）週二披露了其第二季度收益，這表明其印度業務處於艱難時期。
According to the regulatory filings, Disney+Hotstar saw a significant decrease in its Indian subscriber base during the first quarter, losing about 2.3 million users. Currently, the streaming platform boasts a total of 36 million subscribers in India. Furthermore, the Average Monthly Revenue Per Paid Subscriber fell by 45%, plummeting to $0.70 from $1.28 reported in the previous quarter. This substantial decrease is primarily due to a slump in advertising revenue.
根據監管文件，迪士尼+Hotstar的印度用戶群在第一季度大幅減少，失去了約230萬用戶。目前，該流媒體平台在印度共擁有3600萬訂閱者。此外，每位付費訂戶的平均月收入下降了45％，從上一季度公佈的1.28美元跌至0.70美元。這種大幅下降主要是由於廣告收入的下滑。
Star India, another Disney venture, posted a quarterly revenue of $105 million, a 17% decline from the $127 million reported during the same period last year. However, the venture's operating losses have reduced to $27 million, a substantial decrease from the $99 million reported in the corresponding quarter last year.
迪士尼的另一家合資企業印度之星公佈的季度收入爲1.05億美元，較去年同期公佈的1.27億美元下降了17％。但是，該合資企業的營業虧損已減少至2700萬美元，較去年同期公佈的9900萬美元大幅下降。
Disney attributed Star India's reduced operating loss to the non-renewal of the Board of Control for Cricket in India rights, which led to decreased programming and production costs. However, this was partially offset by higher costs for the Indian Premier League matches due to an increase in the number of matches aired in the current quarter.
迪士尼將印度之星的營業虧損減少歸因於印度板球控制委員會的版權沒有延期，這導致了節目和製作成本的降低。但是，由於本季度播出的比賽數量增加，印度超級聯賽比賽成本的上漲部分抵消了這一點。
Disney also reported over $2 billion in charges related to goodwill impairments concerning Star India and other entertainment linear networks in India. This impairment follows Disney's binding agreement with Reliance Industries in the past quarter, aiming to contribute Star India's operations to a new joint venture. Goodwill impairment typically happens when a company pays more than the book value for an asset, and the value of that asset subsequently declines.
迪士尼還報告了超過20億美元的與印度之星和印度其他娛樂線性網絡的商譽減值有關的費用。這種減值是在迪士尼在過去一個季度與信實工業簽訂具有約束力的協議之後發生的，該協議旨在爲一家新的合資企業貢獻印度之星的業務。商譽減值通常發生在公司爲資產支付的費用超過賬面價值，隨後該資產的價值下降時。
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Photo via Shutterstock
照片來自 Shutterstock
譯文內容由第三人軟體翻譯。