ASSEMBLY WELCOMES PELE CORTIZO-BURGESS AS FIRST GLOBAL CHIEF STRATEGY OFFICER
ASSEMBLY WELCOMES PELE CORTIZO-BURGESS AS FIRST GLOBAL CHIEF STRATEGY OFFICER
Cortizo-Burgess' hire comes as part of the acceleration of the Stagwell (STGW) agency's global growth strategy
Cortizo-Burgess的招聘是Stagwell（STGW）機構加速全球增長戰略的一部分
NEW YORK, May 6, 2024 /PRNewswire/ -- Assembly, a global media agency, proudly announces the appointment of Pele Cortizo-Burgess as the agency's first Global Chief Strategy Officer. With an illustrious career that has spanned continents and iconic brands, Cortizo-Burgess brings a wealth of experience and a fresh perspective to Assembly. Based in New York City, Cortizo-Burgess will report to Global CEO Rick Acampora and serve on the agency's global leadership team. Reporting to Cortizo-Burgess, Tom Manning, formerly Global Head of Consultancy, will now be moving into a Global Head of Strategy role.
紐約，2024年5月6日 /PRNewswire/ — 全球媒體機構Assembly自豪地宣佈任命貝利·科爾蒂佐-伯吉斯爲該機構的首位全球首席戰略官。Cortizo-Burgess 擁有跨越各大洲和標誌性品牌的輝煌職業生涯，爲Assembly帶來了豐富的經驗和全新的視角。總部設在紐約市的科爾蒂佐-伯吉斯將向全球首席執行官裏克·阿坎波拉彙報，並在該機構的全球領導團隊任職。前全球諮詢主管湯姆·曼寧向科爾蒂佐-伯吉斯彙報，現在將出任全球戰略主管。
Cortizo-Burgess joins Assembly from Initiative, where he started as Chief Strategy Officer and later transitioned into a Chief Culture and Inclusion Officer role, allowing him to define and increase the agency's accountability efforts related to DE&I. Over the span of his career, Cortizo-Burgess' previous roles have included stints at MEC, Saatchi & Saatchi, Chiat\Day, St Luke's, and as Chief Strategy Officer at Grey NY, among others. Cortizo-Burgess' strategic and cultural prowess has impacted brands across the spectrum—from Air New Zealand, Got Milk?, and PlayStation, to Citibank, Tiffany & Co., and Nike—not only resulting in award-winning campaigns but also cementing his reputation as a formidable force in the brand and creative strategy. An Adweek Media All-Star, Cortizo-Burgess has also contributed to the industry as a guest lecturer, shaping minds at Parsons and Miami Ad School, and has held judging positions at international industry events like the Cannes Lions, Festival of Media Awards, and the EFFIES.
Cortizo-Burgess從Initiative加入Assembly，最初擔任首席戰略官，後來轉任首席文化與包容官一職，這使他能夠定義和加強該機構與DE&I相關的問責工作。在他的職業生涯中，Cortizo-Burgess之前的職位包括在MEC、Saatchi & Saatchi、Chiat\ Day、St Luke's任職，以及在紐約格雷擔任首席戰略官，除其他外。Cortizo-Burgess的戰略和文化實力影響了各行各業的品牌——來自新西蘭航空，Got Milk？，以及PlayStation，再到花旗銀行、蒂芙尼公司和耐克——這不僅促成了屢獲殊榮的宣傳活動，而且鞏固了他作爲品牌和創意戰略中強大力量的聲譽。作爲《廣告週刊》媒體全明星，Cortizo-Burgess還以客座講師的身份爲該行業做出了貢獻，在帕森斯和邁阿密廣告學院塑造了思維，並曾在戛納電影節、媒體節和艾菲斯電影節等國際行業活動中擔任評委職務。
As Global Chief Strategy Officer, Cortizo-Burgess will steer Assembly's strategic vision in the face of a rapidly evolving media landscape. His focus will be on fostering innovation and inclusivity in media strategies, aligning with the agency's commitment to evolving its strategic guidance and delivering truly connected brand performance. His appointment underscores Assembly's dedication to incorporating diverse perspectives into its work.
作爲全球首席戰略官，面對快速變化的媒體格局，科爾蒂佐-伯吉斯將指導Assembly的戰略願景。他的重點將放在促進媒體戰略的創新和包容性上，這與該機構對發展其戰略指導和提供真正互聯的品牌績效的承諾保持一致。他的任命凸顯了大會致力於將不同視角納入其工作的決心。
"Throughout his career, Pele has proven to be a leader across this industry, crafting innovative strategies and creative solutions with the latest tech innovation and brand performance deeply embedded," said Rick Acampora, Global CEO of Assembly. "Our vision is to deliver true brand performance by creating connected omni experiences that make client's brand perform and Pele's skill set, dynamism, and history of delivering outcomes make him an invaluable asset to our agency, our people, and our future. I'm looking forward to partnering with Pele again and absolutely delighted to have him on board."
Assembly全球首席執行官裏克·阿坎波拉表示：“在他的整個職業生涯中，貝利已被證明是該行業的領導者，他制定了深深嵌入最新技術創新和品牌表現的創新戰略和創新解決方案。”“我們的願景是通過創造互聯的全方位體驗來提供真正的品牌績效，從而提高客戶的品牌表現，而貝利的技能、活力和交付成果的歷史使他成爲我們的機構、員工和未來的寶貴資產。我很期待再次與貝利合作，也非常高興他能加入。”
Cortizo-Burgess adds, "How could I say no?! Assembly's proposition to 'Find the Change that Fuels Growth' resonated with me as someone who's passionate about creating positive, inclusive change in culture and in business. The opportunity to contribute to Assembly's already successful trajectory is a privilege for me, as is the enormous chance to work alongside Rick and the incredible team to sent new standards for our industry."
Cortizo-Burgess 補充說：“我怎麼能說不？！作爲一個熱衷於在文化和商業領域創造積極、包容性變革的人，Assembly 提出的 “尋找推動增長的變革” 的主張引起了我的共鳴。有機會爲Assembly已經成功的發展軌跡做出貢獻對我來說是一種榮幸，有機會與Rick和這個不可思議的團隊合作，爲我們的行業制定新標準也是一種榮幸。”
This appointment is effective immediately.
此任命立即生效。
ABOUT ASSEMBLY
Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,900 people around the world. We're purpose-driven at our core and pioneers in social and environmental impact in the agency world. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. For more information, visit assemblyglobal.com.
關於組裝
Assembly 是一家現代化的全球全渠道媒體機構，彙集數據、人才和技術，尋找推動全球最佳品牌增長的變革。我們的方法將大膽的品牌故事與整合的全球媒體能力聯繫起來，以提供績效並推動大規模業務增長。我們的工作由我們專有的內部技術解決方案SGAE提供支持，並由我們在全球1,900多名員工組成的全球人才庫領導。我們的核心是以目標爲導向，是代理領域社會和環境影響領域的先驅。Assembly很榮幸成爲Stagwell的成員，Stagwell是爲實現營銷轉型而建立的挑戰者網絡。欲了解更多信息，請訪問assemblyglobal.com。
Contact:
Jess Santini
VP of Global Marketing
[email protected]
聯繫人：
傑西桑蒂尼
全球營銷副總裁
[電子郵件保護]
SOURCE Assembly
來源大會
譯文內容由第三人軟體翻譯。