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May The Fourth Be With You: The History Of The Star Wars Holiday, New Shows And Movies Coming Up, And Top Deals For Fans

Benzinga ·  May 4 21:21

Fans of the Star Wars franchise are likely celebrating today, May 4, unofficially known as "Star Wars Day."The Walt Disney Company(NYSE:DIS) typically marks the occasion with new consumer products and content for fans of the franchise it acquired in 2012.

History of Star Wars Day:Since its launch in 1977, the Star Wars franchise has been one of the highest-grossing and most popular film and television brands. The Lucasfilm franchise, which was founded byGeorge Lucas,was later acquired by Disney.

One of the most famous phrases in the Star Wars franchise is "may the force be with you...

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